Sat.Sep 19, 2020 - Fri.Sep 25, 2020

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How to Use Customer Expansion to Skyrocket Growth (+ examples)

Baremetrics

Think about the time, energy and resources you put towards acquiring new customers. Now, how much time, energy and resources do you put towards increasing the revenue you get from your existing customers, a.k.a customer expansion? If you’re like a lot of SaaS companies, chances are you’re fixated on customer acquisition. Most of your marketing dollars are probably spent on ads and content to get more people to sign up for your product.

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Creating Value for Customers: How to Help Customers Thrive

Totango

Making your customers successful is ultimately about delivering value —you can create value for your customers by placing them in a position to grow their enterprise through the efficient use of your product to meet their business challenges. In strict business school translation, value is benefit minus cost. In a real-world sense, however, value is the potential for success a customer gains by partnering with you and your product.

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The Tactical Guide to Multi-Threading Sales

Sales Hacker

Multi-threading. We’re all hearing lots about it lately. But what I’m not seeing are very many tactics on it. I thought I’d fix that. Consider this your No-BS, leave-the-fluff-behind guide to things you can start doing today to multi-thread your deals. But hold up, Andrew. What is a multi-threaded deal? The concept is simple. We all know it: nine times out of ten, you have to pull in multiple stakeholders to get a deal across the line.

Sales 92
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6 Ways to Revive Your Sales Culture While You’re (Still) Remote

OpenView Labs

If we had a dime for every time we heard “new normal,” “unprecedented” or “uncertain times” in the past six months—well, we’d be some pretty rich quarantiners. But the truth is that when Covid-19 arrived, no one really knew that the new normal (sorry) would slowly become the norm. We still don’t have a crystal ball, but it’s pretty clear that a lot of teams and offices will be remote through the end of 2020 and beyond.

Sales 65
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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How to Predict the Forward Multiple of a Software Company

Tom Tunguz

High growth software companies are valued based on forward revenue multiples. In other words, to calculate the enterprise value of a business, you multiply the revenue by the forward multiple. But, how does the market set the multiple? What predicts the forward multiple, or correlates with it? I pulled together the data for the basket of the roughly 60 publicly traded SaaS companies and ran a linear regression to understand the predictive power of the many key metrics reported by public companie

Software 363

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Need Leads in Q4? Sponsor SaaStr Scale!

SaaStr

So our SaaStr Digital events since March have been wildly successful — much more than we expected. With 100,000+ total attendees, and probably 200,000+ including on social, we’ve had a ton of fun and learned a lot, from the CEO of Slack, Box, PagerDuty, Unsplash, and so, so much more. Our next big Digitial Event will launch next week, SaaStr Scale 2020 on Dec 8-9.

Scale 342
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Designing Series: How we built our customer messaging orchestration tool

Intercom, Inc.

Last week we released Series , a brand new way to orchestrate customer messaging campaigns in Intercom. Series is a visual campaign builder with a very flexible and interactive design – you can easily build out sophisticated customer journeys using the intuitive drag-and-drop interface, making your customer engagement campaigns much more powerful and effective. “Series is so intuitive that it feels natural and obvious – and yet, the design was not inevitable at all” Indeed, Series is

Churn 232
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Why Burnout Should be a Topic at Your Next Board Meeting, and What to Do About It

Tom Tunguz

The Economist ran a story about the future of work this week. Working remotely, we have reduced meeting length by about 15% and increased our total time at work by 2 hours per day. We might declare we have found an extra 10 hours in the workweek from nothing. This productivity boost might seem universally positive, but there’s a catch. One of the critical topics in many boardrooms today is managing employee burnout.

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Best HR Outsourcing Services

The Daily Egg

Human resources is one of the most important departments of any business. From employee onboarding to training, risk and compliance, payroll, and benefits administration, HR departments are the backbone of businesses. But having an in-house HR staff is expensive. Many companies don’t have the budget, resources, or knowledge to efficiently run a human resources department. […].

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Paradigm Shifts and the Future of Data Infrastructure with Snowflake, Neo4j, and Cockroach Labs

SaaStr

We recently brought together Denise Persson, CMO @ Snowflake , Emil Eifrem, CEO @ Neo4j , and Spencer Kimball, CEO & Co-founder @ Cockroach Labs, to discuss the future of data infrastructure in the Cloud. In undergoing a sudden shift this year to the cloud of the future, these three leaders discussed 3 main paradigm shifts: #1 Everything is moving to the cloud. #2 Data is becoming a strategic asset. #3 We are in the midst of a big generational shift when it comes to data infrastructure.

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Getting conversational: HubSpot’s CEO on a new species of disruptor

Intercom, Inc.

Strong customer relationships are more important than ever for business success, but the old ways of communicating and building relationships with customers are broken. Old communication tools, like email and forms, simply don’t match the ways modern customers want to talk, connect, and receive help. Today, businesses need a modern way to deliver fast, personal, and real-time communication to their customers.

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Redpoint Office Hours with Medha Agarwal & Shopify’s Kaz Nejatian

Tom Tunguz

On Wednesday, October 7th at 9:30 AM PT, Redpoint Office Hours will welcome Kaz Nejatian , the VP & GM of Shopify Financial Solutions (including Shopify Capital). Prior to Shopify, Kaz was the Product Lead for Payments and Billing at Facebook and was the former CEO of Kash, a payment technology company that he founded and which was acquired in 2017.

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Best Billing and Invoicing Software

The Daily Egg

The days of mailing paper invoices and getting paid via hand-signed checks are long behind us—modern billing has gone digital. As a business owner or CFO, you know how important accounts receivables are to your company. Delayed payments can cause cash flow issues that quickly snowball into more severe troubles. Billing and invoicing software is […].

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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How To Still Hire a Great VP of Sales Even If You Are Struggling

SaaStr

Totally spot on. So much of sales is process and execution. If you have the materials to work with, success is completely possible. — Brendan McAdams (@brendanmcadams) September 21, 2020. When you are finally ready to hire your VP of Sales, oftentimes, there’s often a bit of a quiet panic around time. About getting the hire done. Because there’s a window.

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Capitalizing on Content: how to make your content work harder

Trint

From Trint's recent webinar "Capitalizing on Content". Watch it here. Today’s content writers and marketers face huge pressure to up their content creation, do it faster than ever before and show return on investment. How can you leverage your content to make it go further and work harder? The Age of Voice The 20th century was the era of text. We read newspapers, wrote letters and typed emails.

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How fear of uncertainty is holding us back (and why it shouldn’t)

Predictable Revenue

A deep dive into the essence of fear, whether or not we should be fearful of the uncertainty we’re experiencing right now, how salespeople can fight the fear of missing quota, how sales leaders can erase the fear in their teams, and much more. The post How fear of uncertainty is holding us back (and why it shouldn’t) appeared first on Predictable Revenue.

Revenue 138
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Best Applicant Tracking Software

The Daily Egg

Applicant tracking software (ATS) is the modern way for businesses to recruit and hire top-level talent. The software is a popular choice for human resources departments, hiring managers, recruiters, staffing agencies, and anyone else that needs to manage hiring and recruitment at scale. As I’m sure you know, hiring new employees can be an expensive […].

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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What Happens When You Hire the Wrong VP

SaaStr

You know how everyone says you'll never look and wish you'd kept a bad VP as long as you did? That when you make a mis-hire, you'll always look back and say you should have made a change 3-4 month earlier? Well, everyone is right. — Jason ?BeKind? Lemkin ?? (@jasonlk) September 24, 2020. A lot of classic SaaStr advice has been how to spot the best potential VPs.

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FastSpring Gives Back: Supporting the United Boys and Girls Club of Santa Barbara County

FastSpring

As the FastSpring team has adjusted to the new reality of remote work and continues to support our growing customer base, we have not lost sight of the importance of supporting our local community. Giving Back to Our Local Community is Part of Our DNA. At FastSpring, we define success as more than making a positive impact on our business and supporting our customers.

Education 148
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‘Deep’ Job Platforms and How to Build Them

Andreessen Horowitz

Looking for a job in the 2020s will be very different from looking for a job in the 2000s, or even the 2010s. In this new era of reduced budgets, open-ended hiring freezes, and a shape-shifting workforce of career changers, … The post ‘Deep’ Job Platforms and How to Build Them appeared first on Andreessen Horowitz.

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Conversion Rate Optimization Consulting

Neil Patel

Are you currently running an online business? Do you think you can sell more of your products applying the same actions? Because that’s exactly what Conversion Optimization does for you. You’re using the same ads, landing/sales pages, and funnels but they just convert more. That’s something you absolutely want to focus on if you’ve been running ads for a long time but you haven’t found the formula for healthy scaling.

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Buyer’s Guide: Finding The Best Payment Provider For Your Software

Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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SaaStr Podcast #379 with SaaStr CEO and Founder Jason Lemkin: “The Top 10 Mistakes Founders Make When Hiring Their First Sales Team”

SaaStr

Ep. 379: From how many reps to hire, to compensation models, here are the top 10 mistakes founders make when hiring their first sales teams and how to avoid them. This episode is sponsored by Outgrow. You can also watch the video or read the transcript below. [link]. If you would like to find out more about the show and the guests presented, you can follow us on Twitter here: Jason Lemkin.

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Improve the Month-End Close in Your SaaS Business

Sage Intacct

Finance and accounting teams have had to quickly react, changing processes and procedures due to the pandemic. Nowhere has it felt more acute than during the month-end close.

Finance 105
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Announcing the a16z Podcast Network: New Shows, More

Andreessen Horowitz

“Hi everyone, welcome to the a16z Podcast.”. Like many things here at Andreessen Horowitz, our podcast started as just an idea, an experiment even, that grew into something much bigger and then took on a life of its own. It … The post Announcing the a16z Podcast Network: New Shows, More appeared first on Andreessen Horowitz.

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How to Use Pinterest for E-commerce

Neil Patel

A lot of businesses still don’t take Pinterest seriously, which is a huge mistake. Pinterest is now the third-largest social network in the United States. Data shows that Pinterest users spend 50% more than competitor sites, such as Instagram or Facebook (who hold the top spots in the US). Not to mention, 90% or more of Pinterest buyers are brand-new to the merchant site, making their traffic very exciting.

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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5 Things that Kill Startups with Y Combinator

SaaStr

Y Combinator CEO Michael Seibel is featured in one of our most-watched SaaStr videos of all time — so we were delighted to have him back during our SaaStr at Home event to share the top 5 things that kill startups after their seed rounds, and how to avoid them. In this tactical session, he highlights the trends he’s seen most commonly seen in startups that die and offers insights on the causes, symptoms, and solutions. #1 Fake product-market fit.

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Building Your Product Adoption Strategy: 5 Ways to Improve Customer Engagement

Totango

Customer success in the 2020s is a precision business. Just as resource companies have boosted yields and increased prospect success rates through the adoption of increasingly accurate scientific measurements, striking gold in customer success has become a product of data and observation. Your product adoption strategy — the process you follow to ensure your customer is achieving maximum value from their daily use of your product — should be based on solid data and driven by the pursuit of ever-

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Bio Eats World: The Biology of Aging

Andreessen Horowitz

Welcome to the first episode of Bio Eats World, a brand new podcast all about how biology is technology. Bio is breaking out of the lab and clinic and into our daily lives—on the verge of revolutionizing our world in … The post Bio Eats World: The Biology of Aging appeared first on Andreessen Horowitz.