Sat.Sep 26, 2020 - Fri.Oct 02, 2020

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Building a Culture for Change

Chargebee

“A culture is not a set of beliefs; it’s a set of actions.” –Bushido.

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2 Big Reasons We’ll See Even More Streaming Services in 2021

Zuora

THE MOTLEY FOOL • BY ADAM LEVY The COVID-19 pandemic was a double whammy for the pay-TV industry. First, marketers pulled […]. The post 2 Big Reasons We’ll See Even More Streaming Services in 2021 appeared first on Zuora.

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The 4 States of an Engineering Team

Tom Tunguz

I’ve been steadily progressing through the excellent books in the Stripe Press catalog. First, I read High Growth Handbook. Most recently, I read An Elegant Puzzle: Systems of Engineering Management by Will Larson. It’s the best book I’ve read on engineering management. Will has worked at Digg, Uber, Stripe, and is now at Calm and has seen many engineering teams endure and thrive through hypergrowth.

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Could Someone Be a Better CEO Than You?

SaaStr

So it’s Q4. And the run up to the holidays and the end of the year is sometimes a time we quietly ask ourselves, after a few (or more) years in … Could Someone Do a Better Job as CEO? I did. I still do sometimes. It may seem as the years go by that the answer must be Yes, especially for first-time CEOs. After all, you haven’t done it before.

Scaling 354
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Best Email Autoresponders

The Daily Egg

What if you could send a handful of emails on autopilot (without lifting a finger) and generate more than $40,000 in revenue without annoying your audience? That’s exactly what Yaro Starak does year after year. He created one automated workflow that segments his audience depending on their actions and level of interest. So, the right […]. The post Best Email Autoresponders appeared first on The Daily Egg.

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Notes from Office Hours with Kimbre Lancaster on How to Run Successful Virtual Events

Tom Tunguz

Recently, we welcomed Kimber Lancaster to Office Hours at Redpoint to discuss running successful virtual events. It was a fantastic session in which Kimbre surfaced counterintuitive insights about one of the most critical marketing channels of 2020. Below, I’ve summarized some of my notes from the session. First, there’s much more crossover between physical and virtual events than most people think.

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Don’t Let Them (Your Best Employees) Go

SaaStr

A bit of Mary Poppins, when her work is done the wind will shift and she'll be off to the next place that needs her ??. Appreciate the moments you have with folks; especially if they or the combination of them together are truly special. It's never forever. [link]. — stacie frederick (@staciefrederick) September 29, 2020. Especially now that dozens of next-generation SaaS companies have IPO’d, you can start to see the turnover more viscerally than you can observe at quieter,

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Aircall’s Global Head of Customer Care Ian MacLean on preventing the “swivel chair effect”

Intercom, Inc.

Ian MacLean is the Global Head of Customer Care at Aircall , the cloud-based phone system for modern business. With a mission to bring value to voice, Ian’s team of customer care specialists focus on building strong, lasting relationships with their customers, going far beyond just offering a plug-in phone system. This is the first in a recurring series of articles looking at how modern support leaders are navigating the support landscape as it continues to evolve.

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A Quick Guide to Using Keywords for Better Amazon SEO

Neil Patel

As the world’s largest e-commerce store , Amazon is a platform sellers can’t afford to ignore. But on a website selling over 12 million items , how do you help your products stand out from the crowd with Amazon SEO? It’s easier than it sounds. Why? Because Amazon isn’t just an e-commerce platform. It’s a search engine with its very own algorithm, A9.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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The Complete Beginner’s Guide to Advertising on LinkedIn

Unbounce

LinkedIn has become a premium location for advertising, particularly if you’re looking to sell a B2B or SaaS product. The platform has more than 675 million users , which means your LinkedIn ads can reach as much as 12% of the world’s population. And what’s more, you’ll be getting your offer in front of a self-selected audience in a professional context—not 16-year-olds who wanna see their friends do the Toosie Slide.

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How to Think About Unlimited-Use License Deals

SaaStr

Q: In SaaS B2B, how do you handle the situation where an enterprise customer wants to buy an unlimited use, site license? This can seem like a tough one in the early-ish days. A BigCo wants to write you a six-figure check, for a site-license. Sounds great in the early days. Then, in Year 2, you see it was a so-so deal as the usage exceeds expectations.

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Intercom on Product: One for the roadmap

Intercom, Inc.

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. We discuss how we’ve approached it historically at Intercom and how this process has evolved with us to make room for a wider audience. If you’re setting out on your roadmap journey it’s important that it reflect the point of the journey that you’re on – having everyone in a startup of 5 or 6 sharing daily tasks each morning makes sense as they work together

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8 Useful TikTok Marketing Tactics

Neil Patel

Did you know TikTok has around 100 million monthly active users within the US? If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Below we’ll explore how and why you should use TikTok as a marketing channel to take your business to the next level.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Sales Engagement: What You Need to Know in 2020 and Beyond

Sales Hacker

What’s the difference between sales enablement and Sales Engagement? No, that’s not the setup for some obscure go-to-market joke. It’s the question that will help companies stand out as we put 2020 behind us. As sales leaders figure out how to do more with less, 9 out of 10 sales orgs consider a Sales Engagement Platform (SEP) critical to their team’s success.

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Churn is Dead. Long Live Net Dollar Retention Rate

SaaStr

SaaStr speaker favorite Dave Kellogg recently shared with us his thoughts on why churn is dead, and what’s driving many companies to turn to net dollar retention. In today’s B2B world, one thing so many companies struggle with time and time again is understanding how to grow their SaaS business — for real. Why is this? Understanding a SaaS Business: The usual suspects for confusion include….

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Intercom on Product: One for the roadmap

Intercom, Inc.

On this episode of Intercom on Product myself and Paul Adams, our SVP of Product, take a look at roadmapping. We discuss how we’ve approached it historically at Intercom and how this process has evolved with us to make room for a wider audience. If you’re setting out on your roadmap journey it’s important that it reflect the point of the journey that you’re on – having everyone in a startup of 5 or 6 sharing daily tasks each morning makes sense as they work together

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Contact Us Page Tips: Move From Blah to Yeah!

Neil Patel

A visitor hits your website and wants to talk to you. What does that person start searching for? Your Contact Us page. It’s a page on your site that pushes visitors from browser to buyer. Contact Us pages are among the most underutilized and misunderstood resources on the web today. Some companies don’t use them at all, and those that do have them often push these critical pages to the back burner during website revision projects.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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a16z Podcast: Fintech for Gen Z and Millennials

Andreessen Horowitz

Millennials and Gen Z have been hard-hit by the one-two punch of the 2008 and 2020 financial crises. That experience has radically shaped their approach to finances and their mindset around credit and debt. This episode explores how fintech founders … The post a16z Podcast: Fintech for Gen Z and Millennials appeared first on Andreessen Horowitz.

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Entrepreneurship … It Changes You

SaaStr

Q: Could you talk about your experience with the downside of entrepreneurship or startups? The “downside” of entrepreneurship is that it changes you. Not immediately, but some time around 24 months in: You will think about your start-up close to 24×7. You might only work 40 hours a week. You can’t work constantly. But in your quiet moments, on a run, in the shower … you’ll be thinking about your start-up.

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Tension: The Secret to Engaging Prospects and Driving Action

Sales Hacker

Nobody likes tension, right? If you’re a sales pro, you should. Tension is the seed of thought planted in your prospect’s brain that grows into the idea that their life would be better with your solution. Being able to create that tension is what separates the very best salespeople from the ordinary. So, let’s dig into how you can create tension and use it to build trust , engage your prospects, and drive action.

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Technical SEO Consulting

Neil Patel

Creating great content is key to an SEO strategy. But if you neglect the technical side of how your content is delivered, then you are putting up unnecessary barriers for yourself. Technical SEO encompasses the “behind the scenes” elements of an SEO strategy that speaks directly to search algorithms. But there are quite a few things to optimize for when building out a technical SEO strategy.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Why video transcription may be more valuable than you think

Trint

Getting the most out of video With video making up more than 80% of internet traffic , brands are getting lost in the crowd. Creating a video has never been easier, but how can producers ensure that once their beloved creation is released into the wild, it has the best chance of survival? That’s why it’s so important to think outside of pure video to ensure that you’re making the most of your content assets.

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Post-Traction, You Need to Spend 20% of Your Time Recruiting

SaaStr

Love him or hate him, Nick Saban is the most successful college football coach of the current generation. Winner of 3 out of 4 straight national championships. And how often is he recruiting? Every. Single. Day. In fact, every single day he and his team go into their Recruiting War Room, and analyze every single possible recruit coming up the next four years.

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By: Key take-aways from SaaStock Remote on how to adapt, survive and thrive – Viking Venture

SaaStock

[…] in SaaS at conferences in Europe, North America, Latin America, and APAC. They also have a useful Learning Hub where you can find stories and tips on many different topics like marketing & growth, sales, […].

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How to Boost Your SEO on DuckDuckGo

Neil Patel

When you think about search engine optimization, there’s a good chance that Google is the only search engine that comes to mind. This assumption is a huge mistake, as the DuckDuckGo search engine has continued to gain in popularity with each passing year. Google is just a part of the SEO puzzle. If you are only focusing on what Google wants, you could be missing a large portion of the search market who use other search engines, like DuckDuckGo and Bing.

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Evaluating Embedded Payment Providers For Your Software? Get The Evaluation Scorecard Today

Choosing the right Embedded Payments partner can feel overwhelming. This evaluation scorecard and comprehensive buyer’s guide simplifies the process by breaking down key criteria to consider. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide and scorecard equip software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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5 Practical Tips to Host Your First Webinar and Make Thousands of Dollars in Sales

Sales Hacker

Webinars are one of the most lucrative sales and marketing strategies there is. In fact, they’re especially effective with high-ticket B2B sales. Teaching your audience something useful creates authority and trust , and if you’re willing to give upfront value by teaching something practical, the rewards can be massive for you. Even hosts running their first-ever webinar have generated over $2,100 in sales for a 1-hour webinar.

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Who Ya Gonna Promote? Don’t Wait Too Long.

SaaStr

It’s Q4 now … how are you doing on year-end stuff? Did you do all the performance reviews, I mean for real? I know you didn’t. At least, not for real. Did you get your routine salary adjustments done? I hope so. But I doubt you did this yet. Did you remember to really thank the folks on the team that just killed it this year? Of course you did.

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How Do You Manage Cash Flow and Collections in Volatile Times?

Sage Intacct

Cash management is critical in this downturn. Investors want a 12 to 18-month runway before you raise again. How can you leverage automation and prevent a cash crunch?