The Honest Answers on What’s Next for Events
SaaStr
OCTOBER 6, 2020
When COVID hit in January of 2020, it tore through the landscape of B2B + Cloud events, canceling all events that thousands of companies rely on for pipeline and revenue. No one was truly prepared for the disastrous tsunami we call COVID, however, it is remarkable just how quickly businesses were specifically able to adapt and overcome this new challenge.
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