InsightSquared

APRIL 14, 2021

Today, the average Chief Revenue Officer’s (CRO) tenure is a shocking 16 months, according to Revenue Collective. There are countless factors that lead to this. CROs, and sales leaders alike, often walk into their new role blind. They are handed a pipeline, but with few exceptions, data quality, visibility, and health are all issues. They work tirelessly to assess the funnel quality, sales process adherence, and the overall go-to-market strategy.

Scale 62

Scale Metrics Sales Forecasting 62

SaaSX

APRIL 11, 2021

This is a guest post by Steven Forth Co-Founder at Ibbaka Performance. As an innovator, one of your passions is to create value. Value for your investors? Yes. Value for your team? Yes. But the most important value you will create is value to customers or V2C. The simple formula that you are building your business on is … Value to Customer > Customer Lifetime Value.

Innovation 52

Innovation Pricing Customer Lifetime Value Social Media 52

Baremetrics

APRIL 13, 2021

As a subscription-based business, choosing the right payments processor and setting up a recurring payment system for your customers is critical to running a successful company. In fact, here at Baremetrics , we know all about the importance of gaining insights while cutting costs, which is why we offer a 14-day trial. In this guide, we'll go over how to set up recurring payments and handle invoicing in a manner that's streamlined, convenient, and low on fees.

Payment Features 98

Payment Features Merchant Services Payment Services Payments 98

SaaStr

APRIL 10, 2021

Your API. If you are a B2D company, it’s your product itself, your API. But for most B2B companies, your API, your partner programs, and the like are extensions. Not your core product, but an important layer for improving customer experience. But how much effort should you put into your partner programs and external APIs — and when? Personally, I’m highly biased to as early as possible.

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SaaS Cloud B2B Enterprise 364

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Enterprise

The Daily Egg

APRIL 14, 2021

WordPress software is the go-to for people looking to create content for the web. Just because it’s popular doesn’t mean it’s the perfect solution as-is for every content creator, though. Fortunately, you can tailor the software to better meet your needs. Creating custom WordPress widgets requires knowing some coding techniques. However, creating these widgets will […].

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Software 340

Intercom, Inc.

APRIL 13, 2021

In Intercom, we believe that shipping is our company’s heartbeat. Our product engineers are empowered to build great features, fast. A large part of making this belief a reality is the idea of running less software. Every product team is burdened by the effort required to evolve and maintain complex infrastructure that powers their features. For this reason, we chose to run exclusively on AWS and wherever possible, we make use of battle-tested AWS services, be it RDS Aurora for our relational

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AWS Cloud Software Review Systems Review 249

SaaStr

APRIL 15, 2021

For someone just starting out in SaaS sales (entry-level Salesforce in November), what are your tips to accelerate growth/ability in early stages? A few thoughts to excel as someone new to SaaS sales: Really learn the product cold. As fundamentally as you can. Every prospect and customer is owed a true solution sale approach. Sales is there to close a deal, yes, but that should just be 10% of it — 90% of the “work” should be to solve your prospects’ and customers’ problems.

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Sales SaaS Startup Branding 361

The Daily Egg

APRIL 16, 2021

If you have problems motivating and retaining your top salespeople, you may need to take a closer look at your sales compensation plan. Unfortunately, many organizations continue to use outdated programs, or worse still, compensation plans that do not align with the company’s goals and objectives. Besides motivating your sales force, a good sales compensation […].

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Compensation Sales 335

Predictable Revenue

APRIL 14, 2021

Jennifer Aplin and Alice Chandrasekaran, have combined their experience to build the Growth Data™ platform and help companies use data to accelerate growth and productivity. The post Unlocking the Right Data for Growth appeared first on Predictable Revenue.

Data 245

Data Revenue 245

Advertisement

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

Payment Solutions

Neil Patel

APRIL 16, 2021

It doesn’t matter if you run a tiny mom-and-pop shop or a mega-billion dollar corporation; content marketing works. Just look at the way the content marketing industry has exploded in recent years. In this article, I’m not just going to sing the praises of content marketing. Instead, I’m going to take a deep dive into something that most people don’t talk about: a tiny slice of content marketing called H1 tags.

Software Review 145

Software Review Technical Review Content Marketing Web Developers 145

SaaStr

APRIL 12, 2021

The biggest mistake folks make when they go to hire a VP of Sales is hiring a top AE that's never really built a team. Being the top rep at a SaaS company, as an IC, is a great and even necessary start. But it does not remotely prepare you to be a VP of Sales on its own. — Jason BeKind Lemkin (@jasonlk) December 4, 2020. Over the past years at SaaStr, we’ve summarized a lot of VP-level hiring decisions down to one strategic choice: do you (x) pick a Stretch VP, one that hasn’t quite do

Sales Hiring 339

Sales Hiring PayPal Growth Hacking Startup 339

The Daily Egg

APRIL 13, 2021

What would your business be like if you knew how old your customers are, where they’re from, what they are searching for, and why they are leaving your website? While this sounds like every marketer’s dream, you can have all this information and a lot more in the palm of your hands. You don’t even […]. The post The Beginner’s Guide to Website Analytics appeared first on The Daily Egg.

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Business 321

Andreessen Horowitz

APRIL 16, 2021

Today we are excited to announce that we are promoting Ali Yahya to General Partner, focusing with me and Katie on crypto. . Ali studied computer science at Stanford with our friends and research partners Dan Boneh and Tim Roughgarden. … The post Ali Yahya appeared first on Andreessen Horowitz.

Blockchain 145

Blockchain 145

Advertisement

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

Payment Solutions

Casey Accidental

APRIL 13, 2021

As a product leader with a background in growth, it’s surprising how much what I actually end up working on is product/market fit. Product people should only be focused on growth i.e. connecting people to the value of a product once they’ve confirmed the product is delivering value. So it’s important to have a strong understanding of what product/market fit looks like before investing in growth.

Product Marketing 145

Product Marketing Marketing Scale Retention 145

SaaStr

APRIL 16, 2021

The best CMOs are very good at promotions. That's part of the job, after all. Just make sure at least 50% of their energy goes into promoting the company, and not just their personal brand. — Jason BeKind Lemkin (@jasonlk) April 15, 2021. CMO is a tough job. The half-life is short. The pressure is high. And the job often is so multi-facteted.

Sales Recruiting 336

Sales Recruiting Sales Hiring Branding Product Marketing 336

The Daily Egg

APRIL 15, 2021

Even the smallest of changes in your website can affect your conversion rates. And considering your website is the heart of your business and marketing campaigns, the stakes are high. Every passing year brings new features, new standards, and new everything to websites and their design, making web design best practices highly dynamic. What you […].

Marketing 317

Marketing Business 317

Andreessen Horowitz

APRIL 15, 2021

This first appeared in the monthly a16z fintech newsletter. Subscribe to stay on top of the latest fintech news. . SoFi, Robinhood give mainstream investors early access to IPOs. A few weeks ago, SoFi and Robinhood both announced they would … The post Wall Street vs. Main Street: Amateur Investors Buy Into IPOs appeared first on Andreessen Horowitz.

Mobile 145

Mobile 145

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

Revenue

Neil Patel

APRIL 11, 2021

Are you interested in using SEO to build your brand ? Or do you want to use SEO to get more leads and sales? Most importantly do you want to avoid the common mistakes that hold back rankings? Well today, I thought I would do something a bit different. I wanted to break down how you can get a crash course in SEO. Best of all I wanted to do so without you having to spend a dollar.

Social Media 145

Social Media Engineering Mobile Strategy 145

SaaStr

APRIL 13, 2021

Thank you @jasonlk for giving me the @saastr stage +4 yrs ago to share both my story & build @pagerduty 's brand … the Sunny Delight, solution to problem fit talk. We were <$50m ARR, & the audience was full of potential, now much larger @Saas customers! #startups [link]. — Jennifer Tejada (@jenntejada) January 8, 2021. When we last checked in with PagerDuty, they were IPO’ing at $125m in ARR.

SMB 329

SMB Enterprise Scaling Startup 329

The Daily Egg

APRIL 11, 2021

Google Analytics is arguably one of the most powerful web analytics applications. It provides insightful data to make it easier for you to understand your website better. You can easily track and analyze crucial data that lets you see how your website is performing, what’s working and what’s not, and how you can optimize the […]. The post The Beginner’s Guide to Google Analytics Customizations appeared first on The Daily Egg.

Data 312

Data 312

Andreessen Horowitz

APRIL 12, 2021

In the past year, we have seen companies of all sizes and across all industries make significant adjustments to their tech stack as technological trends, which were already underway before the COVID-19 pandemic, crested faster and hit harder because of … The post How Tech Stacks Up in B2B appeared first on Andreessen Horowitz.

B2B 145

B2B Trends Technology Enterprise 145

Advertiser: ZoomInfo

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

AI

Neil Patel

APRIL 13, 2021

When you think of SEO, you probably think of Google. It’s easy to understand why–Google is the most powerful search engine, period. However, Google isn’t the only search engine, not by a long shot. I’ll even go on record saying that some search engines can be more powerful than Google. (Gasp!) Not as big, no. Not as popular. But if you tap into other search engines, you can boost your search presence and conversions.

Engineering 145

Engineering Social Media Interviewing Engagement 145

SaaStr

APRIL 14, 2021

Q: Do salespeople add to the value received by customers? They do in the enterprise. At least the good ones do. That’s what a lot of founders miss. Let’s break sales down into 2 types: transactional and solution sales. In transactional sales, which are often low-priced solutions … it can be hard to provide a ton of value: Absolute cost is fairly low.

Sales 323

Sales Enterprise Pricing Data 323

The Daily Egg

APRIL 13, 2021

Google’s mobile-first index has made it all the more important to have a mobile-responsive, mobile-friendly website. There are things you can do now to make sure you are ranking well on the mobile-first index. We’re going to assume that you either have a dedicated mobile website or, better still, a responsive site. If not, you […]. The post How to Optimize Your Website for Google’s Mobile-First Index appeared first on The Daily Egg.

Mobile 290

Mobile 290

Andreessen Horowitz

APRIL 13, 2021

The Brazilian fintech company Nubank is now the largest neobank in the world, with 33 million customers and a $25 billion valuation. That valuation is already half that of Itau’s market cap , the largest public bank in Brazil, … The post Latin America’s Fintech Boom appeared first on Andreessen Horowitz.

Banking 144

Banking Marketing Innovation Mobile 144

Advertisement

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

Payments

Neil Patel

APRIL 14, 2021

Annually, 59 million Americans take on freelance projects, making up 36 percent of the workforce. This trend shows no signs of stopping. 73 percent of hiring managers plan to continue or boost their reliance on freelancers. Historically, freelancers have had a number of platforms to connect with potential employers, including Upwork and Fiverr. As the demand for freelance work increases, it stands to reason that the number of platforms mirrors this growth.

Marketplace as a Service 144

Marketplace as a Service Payment Methods Payments Social Media 144

SaaStr

APRIL 15, 2021

In my first start-up, I was mostly hunting whales — seven figure and eight figure deals. I had no experience doing any of this. For our First Big Customer, we’d been negotiating a $6m/year contract for quite some time (they always take time). We finally had the “all hands” meeting with all the C-level and VP execs involved. And they told us the deal was completely approved, AND they’d back us in the market, AND they’d even give us $1m in additional financing to help us.

Sales 307

Sales Finance Pricing Business Model 307

The Daily Egg

APRIL 12, 2021

Considering 47% of customers expect a web page to load in two seconds or less, you can imagine how fast your visitors will hit the “back” button if your website takes much longer than that to load. Think about it: Would you stay on a site with slow loading webpages? Exactly. Contrarily, fast websites only […]. The post The Beginner’s Guide to WordPress Performance Speed appeared first on The Daily Egg.

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