Sat.Mar 18, 2023 - Fri.Mar 24, 2023

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15 SaaS Landing Page Best Practices to Hit Your Conversion Goals

User Pilot

Let’s face it, product growth is just a broad term for turning prospective visitors into users for your SaaS product. But how do you actually convert visitors into paying customers for your SaaS business? There are many ways, but mastering SaaS landing page best practices is certainly one. The landing page best practices highlighted in this article will help you optimize conversion rates and acquire new customers with efficient landing pages!

SaaS 52
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Top 5 challenges of marketing SaaS to enterprise companies

Kalungi

Sales and marketing teams face a number of unique challenges in the world of enterprise B2B SaaS, where buyers are sophisticated, sales cycles are long, and the product is invisible. Here are five of the most common challenges that SaaS companies face when marketing their software to enterprise companies, as well as how to overcome them.

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What Is a Good Conversion Rate? The Answer Might Surprise You

The Daily Egg

What is a good conversion rate for your online business? And how do your company’s conversion rates stack up against the competition? The post What Is a Good Conversion Rate? The Answer Might Surprise You appeared first on The Daily Egg.

Business 321
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8 Things That Are Just Harder in SaaS Now

SaaStr

Dear SaaStr: What’s Changed in SaaS Today? What’s Harder Now? My list: You have to go twice as far on each dollar of venture capital as in 2021. With public market valuations down 70%+ from their peaks, for startups, that means going twice as far on each dollar. It’s 3x-5x harder to raise a Series A, and 4x-10x harder to raise a Series B, C or D, than it was at the peak.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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How Data Led Approach Can Help You Drive SaaS Business Growth

User Pilot

A data-led approach in SaaS is the key to unlocking innovative ideas, more revenue, and faster product growth. In this article, we cover the following: What it means to be data-led and why it helps SaaS companies grow fast. How to make data-led decisions. How to improve user experience by becoming data-led. TL;DR A data-led approach involves using a combination of data, context, research, and human expertise to make business decisions.

Data 65

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7+ High-Pressure Sales Tactics to Avoid (And What To Do Instead)

CloseSaaS

High-pressure sales tactics can have a detrimental effect on your business. Learn about the danger of high-pressure selling + what to do instead.

Sales 52
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Start A/B Testing Today with 6 Simple Steps

The Daily Egg

You’ve likely heard the phrase, “If you’re not doing A/B testing, you’re guessing” many times while reading various marketing blogs. This is. The post Start A/B Testing Today with 6 Simple Steps appeared first on The Daily Egg.

Marketing 288
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Dear SaaStr: How Do You Become Successful at Enterprise Sales?

SaaStr

Dear SaaStr: How Do You Become Successful at Enterprise Sales? If you haven’t done enterprise sales before, the biggest thing to understand: you can do it. But, you’re going to have to hustle. Really, really hustle. Many founders want the customers and leads and users to come to them. They want to focus on the product, then on the funnel, A/B testing, optimization, SEO, SEM, etc. etc.

Scale 309
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To Niche or Not To Niche: Guidance from Creators on Picking A Lane

Buffer Resources

What do creators like Mr. Beast and Ali Abdaal have in common? Not much, actually, other than the ‘Creator’ label and being YouTubers. They serve distinctly different audiences and create very different types of content. However, no matter how you look at it, they’re both pretty successful in their own rights. For content creators , one of the biggest debates is whether or not to "niche down" and focus on a specific topic or audience.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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The Hardest Round to Raise in 2023

Tom Tunguz

The hardest round to raise so far in 2023 is the Series B. Although, all the early & mid-stage rounds have fallen to levels not seen for 5-10 years. Q1 volumes by year show broad declines across early-stage venture capital. Seeds peaked at 1500 in Q1 of 2020 falling to 155 in Q1 of 2023. Seeds fell 64%; As 68%; Bs 86% & Cs 80% of last year’s round counts.

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Microsoft customers locked out of Azure and M365 services due to geolocation error

IT World

Some Microsoft customers were unable to access the company’s Azure and Microsoft 365 services on Thursday due to an issue with Microsoft’s geolocation services. Just after 12 p.m. GMT, the Microsoft 365 Status Twitter account posted a tweet alerting customers to the fact that it was “investigating an issue where users with specific conditional access policies applied may be unable to access any Microsoft 365 service,” adding that Microsoft was attempting to reverse a recent change in order to m

Azure 139
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It’s Now Year 2 of the Venture Downturn

SaaStr

Here's the thing about venture right now Seed stage remains vibrant, similar to any of past 5-6 years Series A and later has gotten over 2021, and is back in market … but … Has moved back to Default No Pacing is far slower because of it — Jason Be Kind Lemkin  (@jasonlk) March 19, 2023 So folks in venture are back to business. 2022 was a year of dealing with the fallout of fallen unicorns, terrible deals, and slashed valuations.

Startup 356
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How I Use AI Writing Tools as a Content Writer

Buffer Resources

A slate of writing tools powered by artificial intelligence (AI) have recently made headlines as a new and more effective way to produce content. Most tech companies have even been implementing AI into their own tools as well, like we did earlier this year when we launched our AI assistant. I’ve written about my conflicted feelings about these very AI writing tools , but I’ve been making an effort to push past my hesitation and add AI into the articles I write for the Buffer blog.

AI 135
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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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How to Build Your Startup like Google & Stripe

Tom Tunguz

In late 2021, Office Hours welcomed Claire Hughes-Johnson, former Stripe COO & VP at Google. During that session, she alluded to a book sharing her expertise in building exceptional teams at two of the most successful startups. That book, Scaling People : Tactics for Management & Company Building. is a book a management team could take to an offsite to develop or re-imagine the entire operating system of a business.

Startup 212
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Clouded Judgement 3.24.23

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Fed Update This week the Fed hiked rates 25bps. The current fed funds target is 4.75-5%. While the expectation was for a 25bps hike, there was some doubt given the banking crisis. I read a couple articles that stated the effects of a tighter credit market given the banking crisis would have a similar effect in the economy as a 50-150bps hike in rates.

Cloud 130
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Dear SaaStr: Why Don’t More VCs Replace Founders That Don’t Deliver?

SaaStr

Dear SaaStr: Why Don’t More VCs Replace Founders That Don’t Deliver? Yes, it did seem like in the old days, VCs replaced founder CEOs pretty often. It happened at Apple, Google, Cisco, and more. But it’s rare these days. In fact, ~90% of SaaS companies that IPO still have their founder as CEO! And when founders do step down as CEO these days, most often I see it as voluntary, when the company really hits scale and the founders know they’ve personally hit a wall they ca

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“Adventure is out there!”: Opportunities in AI x Travel

Andreessen Horowitz

Travel is a trillion-dollar industry stuck in the past. The last major breakthrough came in the 1990s, with the emergence of online Travel is a trillion-dollar industry stuck in the past. The last major breakthrough came in the 1990s, with … The post “Adventure is out there!”: Opportunities in AI x Travel appeared first on Andreessen Horowitz.

Travel 128
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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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Which Increases Productivity More : The Advent of Personal Computer or a Large-Language Model?

Tom Tunguz

“Our analysis indicates that approximately 19% of jobs have at least 50% of their tasks exposed to GPTs when considering both current model capabilities and anticipated GPT-powered software.” That’s the conclusion from OpenAI’s recent paper “ GPTs are GPTs: An Early Look at the Labor Market Impact Potential of Large Language Models.

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OpenAI's ChatGPT gets support for a dozen application plug-ins

IT World

OpenAI, the Microsoft-backed company that developed ChatGPT, on Thursday announced support for plug-ins designed to allow companies to more easily embed chatbot functionality into their products. The first plug-ins have been already been created by Expedia , FiscalNote , Instacart , KAYAK , Klarna , Milo , OpenTable , Shopify , Slack , Speak , Wolfram , and Zapier , OpenAI said.

ChatGPT 119
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5 Interesting Learnings from UiPath at $1.2 Billion in ARR

SaaStr

So few Cloud software companies have had a more interesting history than UiPath. It took them a full 10 years to get to $1m in ARR (!). And then after that, explosion. Robotic Process Automation took off, and they rocketed toward $1 Billion in ARR. Growth then slower after a take-off like we’ve almost never seen before. So now it’s a new world, where profitable growth is what’s valued.

Scale 289
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Investing in Character.AI

Andreessen Horowitz

The first time I tried Character.AI , it completely hijacked my husband’s birthday dinner. What had started as a party of 12 friends conversing quietly around the table quickly turned into picking Elon Musk’s brain on Mars, getting the Queen’s … The post Investing in Character.AI appeared first on Andreessen Horowitz.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Attitude and Conviction Affect Your Close Rate — Here’s Why

Sales Hacker

Sales is the transfer of conviction and inspiration: The person who is most certain during the interaction will win. Why? Because your prospect is uncertain. Which means your sales conversation will either inspire in them the certainty to say yes — or it will reinforce their uncertainty, and they will say no. As a seller, your success rests in your attitude: your complete conviction that your solution is the best in the world for your customer.

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Adobe enters the age of generative AI with creative and enterprise apps

IT World

Reality? What reality? Soon, apparently, everything from brand assets to corporate videos to illustrations will be created differently using Adobe’s creative and enterprise apps and its generative AI tool Firefly. You’ll literally be able to speak to paint (or make video). If you can say it, you can draw it At Adobe Summit, the company also announced Adobe Express for Enterprise , a new tool to create, share, and collaborate on high-quality brand content such as multimedia assets, social posts

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Dear SaaStr: Is it Ethical For a Startup CEO to Accept a Sales Commission for Deals They Close Themselves?

SaaStr

Q: Dear SaaStr: Is it Ethical For a Startup CEO to Accept a Sales Commission for Deals They Close Themselves? It’s a bit odd, because you want the CEO’s incentives to be aligned with the whole company’s, not just her or his individual efforts. An annualized bonus for meeting the stretch plan is a great idea for a CEO. But not a deal-by-deal commission like a sales rep.

Startup 282
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SPEEDRUN Your Gaming Startup

Andreessen Horowitz

Starting a gaming company is like playing one of the most difficult video games out there. It’s an expensive and time-consuming grind with the vast majority of games never making it to launch. But what if there was a hack … The post SPEEDRUN Your Gaming Startup appeared first on Andreessen Horowitz.

Startup 125
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Evaluating Embedded Payment Providers For Your Software? Get The Evaluation Scorecard Today

Choosing the right Embedded Payments partner can feel overwhelming. This evaluation scorecard and comprehensive buyer’s guide simplifies the process by breaking down key criteria to consider. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide and scorecard equip software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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How to Use Customer Journey Map to Boost Sales Team’s Performance

CloseSaaS

Customers nowadays prefer to go with businesses with great customer experience. This post covers how to use a customer journey map to create the best CX.

Sales 105
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Q&A: Univ. of Phoenix CIO says chatbots could threaten innovation

IT World

The emergence of artificial intelligence (AI) has opened the door to endless opportunities across hundreds of industries, but privacy continues to be huge concern. The use of data to inform AI tools can unintentionally reveal sensitive and personal information. Chatbots built atop large language models (LLMs) such as GPT-4 hold tremendous promise to reduce the amount of time knowedge workers spend summarizing meeting transcripts and online chats, creating presenations and campaigns, performing d

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Dear SaaStr: I’m an Early Employee and Have a Chance to Sell Some of My Startup Shares. Should I?

SaaStr

Dear SaaStr: I’m an Early Employee and Have a Chance to Sell Some of My Startup Shares. Should I? Goodness. Congratulations on the change for some liquidity. It’s both exciting — and confusing. Marc Benioff sold a huge amount of his Salesforce stock before its run from $2b to $100b+ in market cap. Today, he only owns a few percent of Salesforce.

Startup 275