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In There’s No Such Thing as Series A Metrics , Charles Hudson explains that there is no magic milestone to raise a Series A. In this environment, I agree. The $1m ARR figure used to hold in 2018 & early 2019. But the data shows how much the market differs from a few years ago. Series A round size standard deviation has grown by between 4-5x in 4 years.
A Fractional CTO bridges the gap between founders and developers to help keep your tech strategy aligned with your business goals. This helps your startup stay agile and competitive in a fast-paced marketplace.
If you’re a UX designer or product manager wondering how to deliver a better product in terms of usability and user experience, this is the article for you. Section by section, we dive into the impact of usability on user experience, analyze the process of developing products with great usability, and explore some best practices in UX design. Let’s get right to it!
I held off for many years on writing a post on Board Meetings. Why? Because every investor in the world writes lengthy posts on How to Have a Great Board Meeting. How to Have a Great Pre-Board Meeting. How to Have a Great Board Meeting Week. Etc. etc. etc. etc. VCs, once they have been doing it a while, basically become professional Board Members, and they write a lot about that.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
G2 recognizes Totango as a leader in customer success G2 , the software industry’s largest and most trusted marketplace, unveiled their 2023 summer report, and there are cheers all-around, as Totango was honored with 15 leader badges, including “Most Implementable” in the Enterprise Implementation Index for Customer Success software! We believe the flexibility and versatility of a composable CS platform is what sets Totango apart, making it easy for customers to get up and running quickly and pr
G2 recognizes Totango as a leader in customer success G2 , the software industry’s largest and most trusted marketplace, unveiled their 2023 summer report, and there are cheers all-around, as Totango was honored with 15 leader badges, including “Most Implementable” in the Enterprise Implementation Index for Customer Success software! We believe the flexibility and versatility of a composable CS platform is what sets Totango apart, making it easy for customers to get up and running quickly and pr
When I started my business, I was far from a content strategy or digital marketing expert. I launched BAUCE Magazine with an English degree and a dream: To create a lifestyle site that would help women from disadvantaged backgrounds attain wealth, build their empires, and look good while doing it. So, I just wrote the kind of content I’d like to read, everything from career development tips to what Beyoncé wore last weekend.
Are you trying to find out how to measure growth of a company? Growth is the lifeblood of any company, and it is paramount for any SaaS company. Measuring a company’s growth helps you understand how much you progressed and where you stand. It informs you whether your product growth is fine or if you should make tweaks to improve results. In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company g
This week, I’m going back to basics. Not because you need a refresher course, but because so many of us are frustrated in the weeds of marketing precisely because we can’t see the strategy forest for the tactical trees. I’ve written before about how too few marketers grasp the difference between strategy and tactics.
Joel Klettke, from CaseStudyBuddy, joined to explore how you can build case studies effectively to ensure your sales team actually uses them. The post Fueling Sales Enablement with Case Studies with Joel Klettke appeared first on Predictable Revenue.
Your payments integration is more powerful than you think. In today’s complex business landscape, treating payments as just a software feature is a missed opportunity for significant growth and customer acquisition. With the right partner, payments can become a strategy that leads to competitive advantages. Designed for software leaders, this playbook outlines how to harness the full power of a payments strategy to drive substantial revenue and enhance the overall customer experience.
Dear SaaStr: When Bootstrapping a SaaS Product, What Should You Be Aware Of? Just a few observations from bootstrapped SaaS companies I’ve had some involvement with: It probably will take 3–4 years longer to get to $10m ARR or so. I don’t fully have the data to support it, but usually, bootstrapped startups take longer. Atlassian and Qualtrics took longer to get to $10m ARR.
Large language models enable fracking of documents. Historically, extracting value from unstructured text files has been difficult. But LLMs do this beautifully, pumping value from one of the hardest places to mine. We have a collection of thousands of notes researching startups. We are tinkering with deploying large language models on top of them. Here are some quick observations about our initial experiments : The Future is Constellations of Models.
When I first started my podcast back in 2019, I didn’t plan on it becoming a marketing channel. I had recently quit my job to start my own operations consulting business and was listening to entrepreneurial podcasts trying to learn more. Most of them, though, felt like the curated version of a business owner’s story years later, and I was craving someone to share their experience while they were in the thick of it.
Joel Klettke, from CaseStudyBuddy, joined to explore how you can build case studies effectively to ensure your sales team actually uses them. The post Fueling Sales Enablement with Case Studies with Joel Klettke appeared first on Predictable Revenue.
Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting
Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical
So startups are just soooo hard, at least until you hit scale. At least until somewhere between $10m and $30m ARR, depending on the category, competition, and timing. Sooo hard until you can’t be stopped. You’re always almost out of money, or at the edge of slowing growth, or just can’t find that critical VP you need, or build that feature in time.
The SaaS market is complex and dynamic: product managers who can successfully predict customer needs are a valuable commodity. In this article, we’re going to explore what customer needs are, how you can analyze customer behavior to extrapolate them, and ultimately how you can use your findings to predict the future. Let’s make a start! TL;DR Customer needs are the wants and desires that motivate a customer to use a particular product or service.
When it comes to social media management tools, choosing the right one for your accounts can be a challenge. In this blog, we're comparing Buffer and Tailwind, two popular platforms, to help you make an informed decision based on their key differences. To kick off, here are seven key differences between the two products that all potential users should be aware of 👇 Seven key differences 1.
Being a marketing agency used to be pretty dramatic. Coming up with an incredible, can’t-miss pitch for Heinz. Working at the eleventh hour to keep the Lucky Strike account. Showing up drunk to a presentation for Life Cereal. Oh, hang on. We’re just having flashbacks to Mad Men. What a show, huh? But how would modern-day Don Draper feel in a world where AI marketing tools are helping businesses create whole marketing campaigns—something that required a marketing agency not too long ago?
Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
We’ve closed over $50,000,000 of sponsorships to SaaStr events but it took me a while to totally understand why they perform — and when they perform. And a lot of folks who have been doing this a while will talk about how, for example, they now just do side events at Dreamforce, rather than participate in the event itself. Fair enough — and we’ll talk about why that’s good, too first.
Embracing customer satisfaction survey best practices is critical to driving business growth. You’ll consistently generate quality feedback and see how to act on them to improve the user experience. This, in turn, will motivate users to stay with your brand, driving long-term loyalty and retention. What are some of these best practices, and how can you implement them?
The LinkedIn team , referred to as “unlikely champions of creativity” by the Creative Review , have turned their focus to creators in recent years. Features like Creator Mode and LinkedIn Top Voices have made the platform a destination for many looking to grow their personal and business brands. Creators like Justin Welsh have seen massive success by focusing on LinkedIn, gaining audiences in the hundreds of thousands.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Dear SaaStr: Should I exercise my stock company stock options if they are $7 underwater? Stock options can be really unfair to employees by their nature. Almost no one has the facts to actually know what to do what them. And fewer still even have the financial background to know what to do with the facts even if they have them. I don’t even know what to do with stock options I have myself from many companies.
How do you evaluate product usability to guide the product design process? If you’re after the answer to this question, you’re in the right place, because that’s exactly what the article explores. Ready to dive in? TL;DR Product usability describes how easily customers can use a product to achieve their goals. User experience covers all customer interactions with the brand and focuses on aspects like customer satisfaction, enjoyment, and perception of the product value.
The iPhone 15 will be here in a couple of months, but at this point there's not a lot of excitement or buzz around its arrival. You might think Apple would be concerned. But it likely doesn't have anything to worry about Recent Canalys data gives the iPhone around 21% of market share as of Q1 2023 — just one percentile behind Samsung. In May, data from Counterpoint gave Apple its highest ever share of the smartphone business, even though sales had declined a little.
ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
Many people at this year’s SaaStr Europa wondered about the future of customer success, motivation during hard times, and how to grow in this new era of efficiency. SaaStr CEO and Founder Jason Lemkin sat down with the audience for an Ask Me Anything session to answer some of the most pressing questions from the audience. If you missed part 1, catch that here.
Learning to identify double-barreled question examples is key to avoiding them in your surveys. To accurately capture user sentiment with your surveys, you must avoid any question that leads to confusion or frustration. In this article, we examine what double-barreled questions are, why they're harmful to your survey, and what you can do to avoid them.
When Threads launched on July 5, it was easy to get on the hype train. The battle for a Twitter replacement. A place where most of your friends already are. One-click login. Instagram even cleverly added number badges to profiles, indicating what number Threads user they are.
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