Sat.Sep 02, 2023 - Fri.Sep 08, 2023

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5 User Activation Trends You Need to Follow in 2023

Inturact

You're already familiar with the critical role user activation plays in your enterprise app's success. But are you on top of the latest trends that are shaping 2023? The landscape is evolving, and the techniques that worked yesterday might not cut it today.

Trends 111
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B2B Customer Journey Mapping Guide For SaaS

User Pilot

Interested in building a B2B customer journey map? It’s a challenging process, but the benefits are well worth it. At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. It also helps align your teams by ensuring everyone is on the same page regarding customer interactions. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

B2B 89
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Company Culture: How to Scale Without Losing Your Soul with Todd Emaus

Mucker Capital

In one of the recent Mucker’s Growth Series Webinars, we proudly invited one of the previous MuckerLab Partners, Todd Emaus , a serial founder, author of the book Scale Without Losing Your Soul , and currently a partner at Evolution. The webinar delved into the crucial topic of company culture for early-stage startups. With a keen focus on actionable takeaways, Emaus highlighted pitfalls as well as provided insightful strategies.

Scale 52
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How to Pick the Best Nearshore Software Development Partner

TurnKey Labs

When you’re running a startup or tech company, it’s hard enough keeping the cogs of your software development efforts turning without worrying about adding new partners and vendors to that mix.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Dear SaaStr: What’s It Really Like to Be CEO of a Startup?

SaaStr

Dear SaaStr: What’s It Really Like to Be CEO of a Startup? Let me just throw out a few things I’ve learned that being a CEO of start-up isn’t, or isn’t as you’d expect: It isn’t glamorous until you are At Scale and Hot, at the very minimum. At $10m-$20m+ in revenues, maybe. Maybe not even until pre-IPO. Maybe never, not really.

Startup 219

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Airing of Marketing and Sales Grievances with Austin LaRoche

Predictable Revenue

Friction between Marketing and Sales with Collin Stewart and Austin LaRoche. Learn why breaking down silos is critical to business growth. The post Airing of Marketing and Sales Grievances with Austin LaRoche appeared first on Predictable Revenue.

Marketing 130
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The Rise of Data Lakes in Software Architecture

Tom Tunguz

Historically, software-as-a-service (SaaS) has been built on databases with structured data, as you might find in an Excel spreadsheet. But the ability of large language models to extract insights from unstructured information changes this architecture : data repositories like data lakes are becoming essential parts of modern SaaS stacks. For example, next generation marketing software might ingest structured data from Google Analytics and lead capture software as before.

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Slides From SaaStr 2023 Presentation: The Strategic Use and Abuse of SaaS Metrics

Kellblog

This is a quick post to share the slides from my SaaStr Annual 2023 presentation entitled The Strategic Use and Abuse of SaaS metrics. Thanks to everyone who attended the session, laughed at my jokes (yes, there were jokes in a SaaS metrics presentation), asked questions in the session, and who stuck around afterwards to dive deeper into more Q&A.

Metrics 109
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Churn vs. Retention Rate: Supercharge your revenue growth by knowing the difference

Chargebee

Churn and retention rates might look like two sides of the same coin, but they measure two different aspects of your customer journeys and apply them to other teams. The churn rate captures the drawdowns of customers that have exited your platform in a particular period (monthly, quarterly, annually) and better indicates the issues nesting within your business.

Churn 76
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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Data Harmonization in Salesforce Data Cloud

CloudKettle

This post in the Data Cloud Primer series explains the data harmonization process in Salesforce Data Cloud. Data Cloud accepts data from a variety of sources. Harmonization refers to the process of transforming (or modeling) different data sources into one. Once data has been unified (or harmonized) into a standardized data model, it can then […] The post Data Harmonization in Salesforce Data Cloud appeared first on CloudKettle.

Cloud 52
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How To Use Pepper Content

The Daily Egg

If you are struggling to achieve your marketing goals because of difficulties keeping everyone involved in content creation on the same page, The post How To Use Pepper Content appeared first on The Daily Egg.

Marketing 278
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FREE Upcoming Workshop Wednesdays with A16Z, Notion, ex-CMO Calendly, Atomic, Weights & Biases, ex-CRO Divvy and More!!

SaaStr

So our weekly live Workshop Wednesdays have been a hit! ! We bring in a top, tactical SaaStr speaker live on Zoom for a deep dive on a core topic, then open it up for some great AMA! Almost 4,000 folks have signed up so far! Sign up for free Workshop Wednesdays here ! Upcoming ones: September 13th: Stephanie Opdam, Principal @ Notion Capital September 20th: Kristina Shen, General Partner @ A16z September 27th: Patrick Moran, Former CMO and CRO @ Calendly and Rafael Alenda, Former Vice Presid

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Clouded Judgement 9.8.23 - Early Q2 '23 Earnings Recap

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Q2 Earnings Recap Preview We’re now through Q2 earnings season! I’ll post a much longer recap soon, but today I wanted to post the highlights. Overall, I’d describe Q2 as “Buying environment didn’t get worse, but we’re not out of the woods yet.” We saw some green shoots in AWS and a few other consumption names, and overal

Cloud 173
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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Whispers of the Future

Tom Tunguz

I’ve been fascinated by dictation software for many years. Speaking has struck me as the most natural interface. It also happens to be at least 3 times faster than typing. When OpenAI released their dictation model Whisper , I was keen to try it. So I installed it on my MacBook Pro. Over the last few weeks, I’ve been using it. As expected, it’s sensational.

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Credit Suite Review

The Daily Egg

Starting a business is easy. Starting one the correct way while establishing credibility and legitimacy is not. What’s even more difficult is. The post Credit Suite Review appeared first on The Daily Egg.

Business 258
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5 Of The Best Ways to Retain Your Customers In SaaS in The Earlier Days … And After

SaaStr

Dear SaaStr: What Are The Best Ways to Retain Your Customers in SaaS? A few things that always work to drive down churn in the early days — and later: Make sure you have a strong Head of Customer Success … whose #1 goal is reducing churn. Too many early-stage VPs of Sales don’t have a strong “wing person” running customer success. And importantly — resist the urge to have this Head of CS own upsells as their #1 KPI.

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News: Tentative Settlement in Google Play Direct-to-Consumer Antitrust Lawsuit Announced

FastSpring

On Tuesday, Sept. 6, a tentative settlement was reached in a class action lawsuit brought by 37 U.S. states against Alphabet’s Google. Here are some key details about the case and what it could mean for businesses that sell a digital product via Google’s U.S. Play Store. What is the Google antitrust lawsuit about? In Utah v. Google , 37 attorneys general maintain that Google uses illegal, anticompetitive, and/or unfair business practices that restrict competition, drive up prices, and limit choi

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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Let’s Get Personal: Why AI Will Unlock a Massive Market for Online Consumer Services

Andreessen Horowitz

The internet opened up a major consumer market by providing services more cheaply, and to more people, online. Now, AI is kicking off a colossal wave of opportunities for startups by making it possible to build scalable online experiences that replicate the benefits of being in person. Having a highly personalized experience is what consumers value the most about in-person services—think of tutors, personal trainers, and doctors.

AI 131
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Will AI Accelerate Vertical SaaS Adoption?

Point Nine Land

One of the lessons I, along with many other founders and investors, have learned in my roughly 15-year journey in SaaS investing is that most businesses adopt new technologies at a painfully slow pace. This might sound like an odd statement, considering how rapidly products like YouTube, Instagram, and, more recently, ChatGPT have garnered 100M+ users.

AI 119
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In 2023 We Took Advantage Of Our Customers. Do It Again, They’ll Never Forget.

SaaStr

So 2023 was a year where growth proved much harder than before, and many SaaS leaders turned up the screws on existing customers: Large price increases were everywhere We raised prices — without adding more value Customer Success teams turned into upsell teams Customers were threatened to sign long term contracts instead of monthly ones And so on With new net logo growth slowing for many, short term thinking thrived: How Can We Get Even More Money Out of Our Base?

Scale 232
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3 Social Media Executives Reveal How to Build a Career in Social

Buffer Resources

Social media is still a relatively new field, having risen to prominence in the past two decades. As a result, there still isn’t much of a rule book for people who want to pursue it as a career. Current industry experts like Tom Basgil, Amelia Munday, and Chi Thukra have learned on the job, working their way up the ranks with experimentation and iteration.

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Buyer’s Guide: Finding The Best Payment Provider For Your Software

Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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Infinicept Reports Clients’ 2023 Annualized Gross Payment Volume Tops $15B; Introduces Launchpay

Infinicept

Scott Agatep Hired as Infinicept COO and GM of Launchpay DENVER – September 5, 2023 – Infinicept, a leading provider of embedded payments, has reported that its clients’ annualized gross payment volume on the platform has crossed $15B. To build on the embedded payments pioneer’s continued success with its Payops platform, the company has announced the availability of Launchpay, a fast and flexible.

Payments 105
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Takeaways from SaaStr Part 1: Where SaaS is and Where SaaS will be in 2024

Sales Hacker

This week the team flew down to San Mateo for SaaStr – tons of great networking and sessions. A quick shoutout to two incredible GTMfund portfolio company founders who shared the same stage: Melanie Fellay CEO and CoFounder of Spekit , and Christina Ross CEO and CoFounder of Cube , who ran a session at SaaStr on The Top Founder Mistakes to Avoid on The Path to $10M in ARR alongside Shiloh Johnson , Founder/CEO of ComplYant.

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5 Interesting Learnings from HashiCorp at ~$600,000,000 in ARR

SaaStr

So almost every Cloud infrastructure leader has done pretty well at least during these “macro impacted” times. They’ve seen some impacts, but not as many as others in many cases. Everyone has spent the past year managing their budgets more carefully, but the awesome force of simply running more workflows in the Cloud has still pulled growth forward.

Cloud 230
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How the YouTube Shorts Algorithm Works, According to YouTube

Buffer Resources

YouTube Shorts has had an incredible run since it was first released in 2021. It’s a natural next step for anyone who watches long-form YouTube videos to also watch short-form videos on the platform – and there are nearly three billion of those people. However, most people don’t engage with short-form content the way they do long-form (I know I don’t).

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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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Balderton Post on European vs. American Board Meeting Minutes

Kellblog

It all began with a simple question: why do European board meeting minutes look so different from American ones? The first time you read the typical minutes from an American board of directors meeting, you freak out because they feel so devoid of content. After a while, you get used to reading them and seeing a lot of language that looks like this: Ms.

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GTM 59: Weekly Active Users Up 33% by Making the Hard Decisions Faster with Melanie Fellay

Sales Hacker

Melanie Fellay is the CEO and Co-Founder of Spekit , a just-in-time platform that is transforming how we learn at work. Spekit meets reps with the process guidance, enablement and knowledge they need, right when they need it, in their flow of work to help them be more efficient, drive more revenue and eliminate the friction of change. She’s a Forbes 30 Under 30 recipient, Top 100 Female Entrepreneur to watch (Entrepreneur) and has been featured across Forbes, Entrepreneur, Fast Company, Business

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ChartMogul: The Best in SaaS Get to $10m ARR in 3 Years. The Next Best in About 5 Years.

SaaStr

So ever since I started in SaaS, I’ve been trying to answer a basic question: how quickly do the best take off and get to $10m ARR? It took us about 5.5 years back in the day, but SaaS was much smaller then. And I worried when I compared us to Dropbox, Yammer, Box and others that were our peers that got there faster. Then I started investing and I came up with a basic ruie that the best startups needed to grow at least 8% a month once they crossed $1m ARR.

SaaS 224