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You're already familiar with the critical role user activation plays in your enterprise app's success. But are you on top of the latest trends that are shaping 2023? The landscape is evolving, and the techniques that worked yesterday might not cut it today.
Interested in building a B2B customer journey map? It’s a challenging process, but the benefits are well worth it. At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. It also helps align your teams by ensuring everyone is on the same page regarding customer interactions. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.
In one of the recent Mucker’s Growth Series Webinars, we proudly invited one of the previous MuckerLab Partners, Todd Emaus , a serial founder, author of the book Scale Without Losing Your Soul , and currently a partner at Evolution. The webinar delved into the crucial topic of company culture for early-stage startups. With a keen focus on actionable takeaways, Emaus highlighted pitfalls as well as provided insightful strategies.
When you’re running a startup or tech company, it’s hard enough keeping the cogs of your software development efforts turning without worrying about adding new partners and vendors to that mix.
Your payments integration is more powerful than you think. In today’s complex business landscape, treating payments as just a software feature is a missed opportunity for significant growth and customer acquisition. With the right partner, payments can become a strategy that leads to competitive advantages. Designed for software leaders, this playbook outlines how to harness the full power of a payments strategy to drive substantial revenue and enhance the overall customer experience.
Dear SaaStr: What’s It Really Like to Be CEO of a Startup? Let me just throw out a few things I’ve learned that being a CEO of start-up isn’t, or isn’t as you’d expect: It isn’t glamorous until you are At Scale and Hot, at the very minimum. At $10m-$20m+ in revenues, maybe. Maybe not even until pre-IPO. Maybe never, not really.
You’re feeling pretty good about your customer engagement metrics. The data shows that users are logging in daily, clicking around, and seemingly making the most of your platform. But hold on. Your churn numbers are still concerning. Contraction at renewal is creeping up. And expansion is way lower than it should be. Something doesn’t add […] The post Why High Usage Doesn’t Guarantee Customer Success appeared first on Customer-centric Growth by Lincoln Murphy.
You’re feeling pretty good about your customer engagement metrics. The data shows that users are logging in daily, clicking around, and seemingly making the most of your platform. But hold on. Your churn numbers are still concerning. Contraction at renewal is creeping up. And expansion is way lower than it should be. Something doesn’t add […] The post Why High Usage Doesn’t Guarantee Customer Success appeared first on Customer-centric Growth by Lincoln Murphy.
Friction between Marketing and Sales with Collin Stewart and Austin LaRoche. Learn why breaking down silos is critical to business growth. The post Airing of Marketing and Sales Grievances with Austin LaRoche appeared first on Predictable Revenue.
Historically, software-as-a-service (SaaS) has been built on databases with structured data, as you might find in an Excel spreadsheet. But the ability of large language models to extract insights from unstructured information changes this architecture : data repositories like data lakes are becoming essential parts of modern SaaS stacks. For example, next generation marketing software might ingest structured data from Google Analytics and lead capture software as before.
This is a quick post to share the slides from my SaaStr Annual 2023 presentation entitled The Strategic Use and Abuse of SaaS metrics. Thanks to everyone who attended the session, laughed at my jokes (yes, there were jokes in a SaaS metrics presentation), asked questions in the session, and who stuck around afterwards to dive deeper into more Q&A.
Churn and retention rates might look like two sides of the same coin, but they measure two different aspects of your customer journeys and apply them to other teams. The churn rate captures the drawdowns of customers that have exited your platform in a particular period (monthly, quarterly, annually) and better indicates the issues nesting within your business.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
This post in the Data Cloud Primer series explains the data harmonization process in Salesforce Data Cloud. Data Cloud accepts data from a variety of sources. Harmonization refers to the process of transforming (or modeling) different data sources into one. Once data has been unified (or harmonized) into a standardized data model, it can then […] The post Data Harmonization in Salesforce Data Cloud appeared first on CloudKettle.
So our weekly live Workshop Wednesdays have been a hit! ! We bring in a top, tactical SaaStr speaker live on Zoom for a deep dive on a core topic, then open it up for some great AMA! Almost 4,000 folks have signed up so far! Sign up for free Workshop Wednesdays here ! Upcoming ones: September 13th: Stephanie Opdam, Principal @ Notion Capital September 20th: Kristina Shen, General Partner @ A16z September 27th: Patrick Moran, Former CMO and CRO @ Calendly and Rafael Alenda, Former Vice Presid
If you are struggling to achieve your marketing goals because of difficulties keeping everyone involved in content creation on the same page, The post How To Use Pepper Content appeared first on The Daily Egg.
I’ve been fascinated by dictation software for many years. Speaking has struck me as the most natural interface. It also happens to be at least 3 times faster than typing. When OpenAI released their dictation model Whisper , I was keen to try it. So I installed it on my MacBook Pro. Over the last few weeks, I’ve been using it. As expected, it’s sensational.
A failed payment isn't just a lost transaction - it could mean a customer churning for good. But not all payment declines are the same. For SaaS businesses, decline reasons vary, shaped by customer demographics and the nature of your service. Understanding your decline reason make up can be a game changer when it comes to improving retention and revenue.
Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Q2 Earnings Recap Preview We’re now through Q2 earnings season! I’ll post a much longer recap soon, but today I wanted to post the highlights. Overall, I’d describe Q2 as “Buying environment didn’t get worse, but we’re not out of the woods yet.” We saw some green shoots in AWS and a few other consumption names, and overal
Dear SaaStr: What Are The Best Ways to Retain Your Customers in SaaS? A few things that always work to drive down churn in the early days — and later: Make sure you have a strong Head of Customer Success … whose #1 goal is reducing churn. Too many early-stage VPs of Sales don’t have a strong “wing person” running customer success. And importantly — resist the urge to have this Head of CS own upsells as their #1 KPI.
Starting a business is easy. Starting one the correct way while establishing credibility and legitimacy is not. What’s even more difficult is. The post Credit Suite Review appeared first on The Daily Egg.
On Tuesday, Sept. 6, a tentative settlement was reached in a class action lawsuit brought by 37 U.S. states against Alphabet’s Google. Here are some key details about the case and what it could mean for businesses that sell a digital product via Google’s U.S. Play Store. What is the Google antitrust lawsuit about? In Utah v. Google , 37 attorneys general maintain that Google uses illegal, anticompetitive, and/or unfair business practices that restrict competition, drive up prices, and limit choi
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
The internet opened up a major consumer market by providing services more cheaply, and to more people, online. Now, AI is kicking off a colossal wave of opportunities for startups by making it possible to build scalable online experiences that replicate the benefits of being in person. Having a highly personalized experience is what consumers value the most about in-person services—think of tutors, personal trainers, and doctors.
So almost every Cloud infrastructure leader has done pretty well at least during these “macro impacted” times. They’ve seen some impacts, but not as many as others in many cases. Everyone has spent the past year managing their budgets more carefully, but the awesome force of simply running more workflows in the Cloud has still pulled growth forward.
Social media is still a relatively new field, having risen to prominence in the past two decades. As a result, there still isn’t much of a rule book for people who want to pursue it as a career. Current industry experts like Tom Basgil, Amelia Munday, and Chi Thukra have learned on the job, working their way up the ranks with experimentation and iteration.
One of the lessons I, along with many other founders and investors, have learned in my roughly 15-year journey in SaaS investing is that most businesses adopt new technologies at a painfully slow pace. This might sound like an odd statement, considering how rapidly products like YouTube, Instagram, and, more recently, ChatGPT have garnered 100M+ users.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Many software companies are exploring PayFac-as-a-Service providers in an effort to drive more embedded payments revenue and gain greater control over the customer experience. But there are nuances in a PayFac relationship that often get downplayed – nuances that can impact the risk and resource responsibilities of software providers. In this webinar, integrated payments veteran, Pete Uselman discusses the following: What is a PayFac?
This week the team flew down to San Mateo for SaaStr – tons of great networking and sessions. A quick shoutout to two incredible GTMfund portfolio company founders who shared the same stage: Melanie Fellay CEO and CoFounder of Spekit , and Christina Ross CEO and CoFounder of Cube , who ran a session at SaaStr on The Top Founder Mistakes to Avoid on The Path to $10M in ARR alongside Shiloh Johnson , Founder/CEO of ComplYant.
So 2023 was a year where growth proved much harder than before, and many SaaS leaders turned up the screws on existing customers: Large price increases were everywhere We raised prices — without adding more value Customer Success teams turned into upsell teams Customers were threatened to sign long term contracts instead of monthly ones And so on With new net logo growth slowing for many, short term thinking thrived: How Can We Get Even More Money Out of Our Base?
YouTube Shorts has had an incredible run since it was first released in 2021. It’s a natural next step for anyone who watches long-form YouTube videos to also watch short-form videos on the platform – and there are nearly three billion of those people. However, most people don’t engage with short-form content the way they do long-form (I know I don’t).
With all the best practices out there, improving CX without a customer experience roadmap can get overwhelming. Building a roadmap can help you understand your customer’s point of view, determine the CX tactics you should apply, and prioritize the tasks with greater returns. So let’s explore deeply how to collect data, design a customer journey, and create a customer experience roadmap that will help you improve product adoption.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Melanie Fellay is the CEO and Co-Founder of Spekit , a just-in-time platform that is transforming how we learn at work. Spekit meets reps with the process guidance, enablement and knowledge they need, right when they need it, in their flow of work to help them be more efficient, drive more revenue and eliminate the friction of change. She’s a Forbes 30 Under 30 recipient, Top 100 Female Entrepreneur to watch (Entrepreneur) and has been featured across Forbes, Entrepreneur, Fast Company, Business
So I use SaaStr itself as a bit of a lab to keep my learnings on sales & marketing fresh. We have 150+ sponsors and I continually learn from them. One thing I’m a bit embarrassed to admit is we didn’t actually crunch the numbers to see what happens when we go visit our sponsors in person. The answer? 40% higher revenue per sponsor, and about 10% higher logo retention when we showed up in person.
Scott Agatep Hired as Infinicept COO and GM of Launchpay DENVER – September 5, 2023 – Infinicept, a leading provider of embedded payments, has reported that its clients’ annualized gross payment volume on the platform has crossed $15B. To build on the embedded payments pioneer’s continued success with its Payops platform, the company has announced the availability of Launchpay, a fast and flexible.
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