Sat.Sep 02, 2023 - Fri.Sep 08, 2023

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5 User Activation Trends You Need to Follow in 2023

Inturact

You're already familiar with the critical role user activation plays in your enterprise app's success. But are you on top of the latest trends that are shaping 2023? The landscape is evolving, and the techniques that worked yesterday might not cut it today.

Trends 93
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B2B Customer Journey Mapping Guide For SaaS

User Pilot

Interested in building a B2B customer journey map? It’s a challenging process, but the benefits are well worth it. At the very least, a journey map will help you easily analyze and make data-driven decisions to improve the user experience. It also helps align your teams by ensuring everyone is on the same page regarding customer interactions. In this article, we’ll cover B2B customer journey stages, how to build a B2B customer journey map, and the right tools to use.

B2B 105
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Company Culture: How to Scale Without Losing Your Soul with Todd Emaus

Mucker Capital

In one of the recent Mucker’s Growth Series Webinars, we proudly invited one of the previous MuckerLab Partners, Todd Emaus , a serial founder, author of the book Scale Without Losing Your Soul , and currently a partner at Evolution. The webinar delved into the crucial topic of company culture for early-stage startups. With a keen focus on actionable takeaways, Emaus highlighted pitfalls as well as provided insightful strategies.

Scale 52
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How to Pick the Best Nearshore Software Development Partner

TurnKey Labs

When you’re running a startup or tech company, it’s hard enough keeping the cogs of your software development efforts turning without worrying about adding new partners and vendors to that mix.

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Embedding BI: Architectural Considerations and Technical Requirements

While data platforms, artificial intelligence (AI), machine learning (ML), and programming platforms have evolved to leverage big data and streaming data, the front-end user experience has not kept up. Holding onto old BI technology while everything else moves forward is holding back organizations. Traditional Business Intelligence (BI) aren’t built for modern data platforms and don’t work on modern architectures.

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Dear SaaStr: What’s It Really Like to Be CEO of a Startup?

SaaStr

Dear SaaStr: What’s It Really Like to Be CEO of a Startup? Let me just throw out a few things I’ve learned that being a CEO of start-up isn’t, or isn’t as you’d expect: It isn’t glamorous until you are At Scale and Hot, at the very minimum. At $10m-$20m+ in revenues, maybe. Maybe not even until pre-IPO. Maybe never, not really.

Startup 231

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Airing of Marketing and Sales Grievances with Austin LaRoche

Predictable Revenue

Friction between Marketing and Sales with Collin Stewart and Austin LaRoche. Learn why breaking down silos is critical to business growth. The post Airing of Marketing and Sales Grievances with Austin LaRoche appeared first on Predictable Revenue.

Marketing 130
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The Rise of Data Lakes in Software Architecture

Tom Tunguz

Historically, software-as-a-service (SaaS) has been built on databases with structured data, as you might find in an Excel spreadsheet. But the ability of large language models to extract insights from unstructured information changes this architecture : data repositories like data lakes are becoming essential parts of modern SaaS stacks. For example, next generation marketing software might ingest structured data from Google Analytics and lead capture software as before.

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Slides From SaaStr 2023 Presentation: The Strategic Use and Abuse of SaaS Metrics

Kellblog

This is a quick post to share the slides from my SaaStr Annual 2023 presentation entitled The Strategic Use and Abuse of SaaS metrics. Thanks to everyone who attended the session, laughed at my jokes (yes, there were jokes in a SaaS metrics presentation), asked questions in the session, and who stuck around afterwards to dive deeper into more Q&A.

Metrics 98
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Churn vs. Retention Rate: Supercharge your revenue growth by knowing the difference

Chargebee

Churn and retention rates might look like two sides of the same coin, but they measure two different aspects of your customer journeys and apply them to other teams. The churn rate captures the drawdowns of customers that have exited your platform in a particular period (monthly, quarterly, annually) and better indicates the issues nesting within your business.

Churn 76
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SaaS: How They’re Turning Payments Into Profit Centers

Discover how top SaaS companies are earning up to $700k + and zero upfront cost with Usio Integrated Payments.

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Data Harmonization in Salesforce Data Cloud

CloudKettle

This post in the Data Cloud Primer series explains the data harmonization process in Salesforce Data Cloud. Data Cloud accepts data from a variety of sources. Harmonization refers to the process of transforming (or modeling) different data sources into one. Once data has been unified (or harmonized) into a standardized data model, it can then […] The post Data Harmonization in Salesforce Data Cloud appeared first on CloudKettle.

Cloud 52
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How To Use Pepper Content

The Daily Egg

If you are struggling to achieve your marketing goals because of difficulties keeping everyone involved in content creation on the same page, The post How To Use Pepper Content appeared first on The Daily Egg.

Marketing 269
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SaaS Capital Survey of 1,500 SaaS Companies: High NRR Startups Grow Twice as Fast

SaaStr

So there’s a question I’ve had for some time in SaaS: does high NRR really equal higher growth? Yes, most of the best in SaaS have high NRR, at least once they are public. But there are multiple ways to build a leader, and startup don’t always start off with high NRR even if they end up there. SaaS Capital asked this question among some other great ones of 1,500 private SaaS companies here.

Startup 258
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Clouded Judgement 9.8.23 - Early Q2 '23 Earnings Recap

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Q2 Earnings Recap Preview We’re now through Q2 earnings season! I’ll post a much longer recap soon, but today I wanted to post the highlights. Overall, I’d describe Q2 as “Buying environment didn’t get worse, but we’re not out of the woods yet.” We saw some green shoots in AWS and a few other consumption names, and overal

Cloud 169
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Beyond the Basics of A/B Tests: Highly Innovative Experimentation Tactics You Need to Know

Speaker: Timothy Chan, PhD., Head of Data Science

Are you ready to move beyond the basics and take a deep dive into the cutting-edge techniques that are reshaping the landscape of experimentation? 🌐 From Sequential Testing to Multi-Armed Bandits, Switchback Experiments to Stratified Sampling, Timothy Chan, Data Science Lead, is here to unravel the mysteries of these powerful methodologies that are revolutionizing how we approach testing.

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Whispers of the Future

Tom Tunguz

I’ve been fascinated by dictation software for many years. Speaking has struck me as the most natural interface. It also happens to be at least 3 times faster than typing. When OpenAI released their dictation model Whisper , I was keen to try it. So I installed it on my MacBook Pro. Over the last few weeks, I’ve been using it. As expected, it’s sensational.

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Credit Suite Review

The Daily Egg

Starting a business is easy. Starting one the correct way while establishing credibility and legitimacy is not. What’s even more difficult is. The post Credit Suite Review appeared first on The Daily Egg.

Business 263
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FREE Upcoming Workshop Wednesdays with A16Z, Notion, ex-CMO Calendly, Atomic, Weights & Biases, ex-CRO Divvy and More!!

SaaStr

So our weekly live Workshop Wednesdays have been a hit! ! We bring in a top, tactical SaaStr speaker live on Zoom for a deep dive on a core topic, then open it up for some great AMA! Almost 4,000 folks have signed up so far! Sign up for free Workshop Wednesdays here ! Upcoming ones: September 13th: Stephanie Opdam, Principal @ Notion Capital September 20th: Kristina Shen, General Partner @ A16z September 27th: Patrick Moran, Former CMO and CRO @ Calendly and Rafael Alenda, Former Vice Presid

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News: Tentative Settlement in Google Play Direct-to-Consumer Antitrust Lawsuit Announced

FastSpring

On Tuesday, Sept. 6, a tentative settlement was reached in a class action lawsuit brought by 37 U.S. states against Alphabet’s Google. Here are some key details about the case and what it could mean for businesses that sell a digital product via Google’s U.S. Play Store. What is the Google antitrust lawsuit about? In Utah v. Google , 37 attorneys general maintain that Google uses illegal, anticompetitive, and/or unfair business practices that restrict competition, drive up prices, and limit choi

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6 Reasons Why Your Integrated Payments Strategy Could Fail

If you're in the software industry grappling with integrating payments into your business model, understanding where others have stumbled can be a game-changer for your revenue goals. Discover 6 key reasons behind the struggles many face. The challenge goes beyond the technicalities of integrating a payment system; it delves into the strategic oversight of revenue shares, negotiations with payment providers, and the full exploitation of potential revenue streams.

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Let’s Get Personal: Why AI Will Unlock a Massive Market for Online Consumer Services

Andreessen Horowitz

The internet opened up a major consumer market by providing services more cheaply, and to more people, online. Now, AI is kicking off a colossal wave of opportunities for startups by making it possible to build scalable online experiences that replicate the benefits of being in person. Having a highly personalized experience is what consumers value the most about in-person services—think of tutors, personal trainers, and doctors.

AI 134
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3 Social Media Executives Reveal How to Build a Career in Social

Buffer Resources

Social media is still a relatively new field, having risen to prominence in the past two decades. As a result, there still isn’t much of a rule book for people who want to pursue it as a career. Current industry experts like Tom Basgil, Amelia Munday, and Chi Thukra have learned on the job, working their way up the ranks with experimentation and iteration.

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5 Interesting Learnings from HashiCorp at ~$600,000,000 in ARR

SaaStr

So almost every Cloud infrastructure leader has done pretty well at least during these “macro impacted” times. They’ve seen some impacts, but not as many as others in many cases. Everyone has spent the past year managing their budgets more carefully, but the awesome force of simply running more workflows in the Cloud has still pulled growth forward.

Cloud 243
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Infinicept Reports Clients’ 2023 Annualized Gross Payment Volume Tops $15B; Introduces Launchpay

Infinicept

Scott Agatep Hired as Infinicept COO and GM of Launchpay DENVER – September 5, 2023 – Infinicept, a leading provider of embedded payments, has reported that its clients’ annualized gross payment volume on the platform has crossed $15B. To build on the embedded payments pioneer’s continued success with its Payops platform, the company has announced the availability of Launchpay, a fast and flexible.

Payments 105
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How to Leverage AI for Actionable Insights in BI, Data, and Analytics

In the rapidly-evolving world of embedded analytics and business intelligence, one important question has emerged at the forefront: How can you leverage artificial intelligence (AI) to enhance your application’s analytics capabilities? Imagine having an AI tool that answers your user’s questions with a deep understanding of the context in their business and applications, nuances of their industry, and unique challenges they face.

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13 A/B Testing Mistakes And How to Fix Them

User Pilot

Are A/B testing mistakes limiting your ability to drive engagement and conversion? You can’t really know until you analyze your process for errors. But here’s a fact: many SaaS companies are going about A/B testing the wrong way. This article discusses 13 common mistakes you should avoid when doing growth experiments. TL;DR A/B testing is a method of comparing a version of a software product, feature, webpage element, or user interface element against a control group to determine if

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How the YouTube Shorts Algorithm Works, According to YouTube

Buffer Resources

YouTube Shorts has had an incredible run since it was first released in 2021. It’s a natural next step for anyone who watches long-form YouTube videos to also watch short-form videos on the platform – and there are nearly three billion of those people. However, most people don’t engage with short-form content the way they do long-form (I know I don’t).

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ChartMogul: The Best in SaaS Get to $10m ARR in 3 Years. The Next Best in About 5 Years.

SaaStr

So ever since I started in SaaS, I’ve been trying to answer a basic question: how quickly do the best take off and get to $10m ARR? It took us about 5.5 years back in the day, but SaaS was much smaller then. And I worried when I compared us to Dropbox, Yammer, Box and others that were our peers that got there faster. Then I started investing and I came up with a basic ruie that the best startups needed to grow at least 8% a month once they crossed $1m ARR.

SaaS 236
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Takeaways from SaaStr Part 1: Where SaaS is and Where SaaS will be in 2024

Sales Hacker

This week the team flew down to San Mateo for SaaStr – tons of great networking and sessions. A quick shoutout to two incredible GTMfund portfolio company founders who shared the same stage: Melanie Fellay CEO and CoFounder of Spekit , and Christina Ross CEO and CoFounder of Cube , who ran a session at SaaStr on The Top Founder Mistakes to Avoid on The Path to $10M in ARR alongside Shiloh Johnson , Founder/CEO of ComplYant.

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People, Passion & Perfection: The Key Ingredients for an Awesome Product

Need help launching innovative software quickly? Dive into "People, Passion, and Perfection" and unlock the secrets to building excellent products in the digital age. Fast-track your journey with Tech Accelerator: Agile and Cloud-Native for flexibility & scalability AI-powered innovation for faster results Quality at every step for a flawless user experience See real impact across industries: Healthcare: Empower patients and medical professionals with intuitive solutions Education: Transform cla

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Psychographic Segmentation in Product Marketing Strategy: The Ultimate Guide

User Pilot

You’ve probably heard of different segmentation methods, from behavioral to demographic and now psychographic segmentation. Customer segments enable you to find/understand your target audience and boost engagement, making them an important marketing tool. And while each segmentation method has advantages, psychographic segmentation can truly turn your product into a growth engine.

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Pentathlon Ventures Launches INR 450 Crore Fund II To Invest In 25 Startups

Entrepreneur - SaaS

For Fund II, Pentathlon Ventures is raising capital from a mix of domestic and global limited partners encompassing business leaders, corporates and institutions

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The Customers We Visit Are Worth 40% More Than Those We Don’t

SaaStr

So I use SaaStr itself as a bit of a lab to keep my learnings on sales & marketing fresh. We have 150+ sponsors and I continually learn from them. One thing I’m a bit embarrassed to admit is we didn’t actually crunch the numbers to see what happens when we go visit our sponsors in person. The answer? 40% higher revenue per sponsor, and about 10% higher logo retention when we showed up in person.

Retention 233