The Daily Egg

JANUARY 17, 2019

Content, brand stories, and social media have been dominating marketing conversations for years now. Big brands are creating whole platforms of content that may or may not even feature their products. Social media is exploding with businesses that don’t advertise any other way. And it’s all moving a mile a minute. It makes a small […] The post Online Marketing Steps You Can Take to Make Your Small Business Stand Out appeared first on The Daily Egg.

Social Media 262

Social Media Marketing Business Advertising 262

Tom Tunguz

JANUARY 17, 2019

In 2015, I wrote about the trade-off facing vertical SaaS companies. Vertical SaaS companies focus their efforts on a particular group of customers. Procore targets construction with their software and Veeva targets pharmaceuticals with their CRM. This concentration limits the market size, but improves product market fit. Both of those businesses are now worth more than $3B.

Artificial Intelligence 195

Artificial Intelligence Machine Learning AI Startup 195

Predictable Revenue

JANUARY 16, 2019

On this edition of The Predictable Revenue Podcast, co-host Collin Stewart welcomes Will Fraser, Chief Executive Officer of referral platform SaaSquatch. The post The nuances of changing pricing: How SaaSquatch’s Will Fraser decided on a price increase, got his team onboard, and increased opportunities in the process appeared first on Predictable Revenue.

Pricing 145

Pricing Onboarding Revenue 145

Intercom, Inc.

JANUARY 18, 2019

Part of the familiar ritual of eating a meal in any good restaurant is the moment the waiter asks if you’re enjoying your food and whether there is anything else they can get for you. Now, you might not think much about that particular restaurant practice – after all, it’s just a simple follow-up question shortly after your food has arrived. However, there are a few lessons in this simple example of customer service that are valuable for all of us who work in customer support – above all, how i

Customer Support 151

Customer Support Technology Business 151

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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

Payment Solutions

The Daily Egg

JANUARY 16, 2019

E-sellers attempting to scale online eventually begin to focus on the art of sales conversion rate optimization. Why is this such an important area of focus for online merchants who want to grow? When discussing e-commerce conversion rates, a conversion is said to occur when an individual makes a purchase from your online store. An […] The post Sales Conversion Rate: How to Optimize Your Website in 7 Key Steps appeared first on The Daily Egg.

Scale 254

Scale Sales Scaling 254

Unbounce

JANUARY 17, 2019

For my awareness campaigns, I’ve always implemented custom audiences first for my clients. No matter what size their budgets, it’s important to try to capitalize on our target audience first before broadening our reach. Custom affinity audiences used to be my go-to for YouTube campaigns because I could create audiences from a combination of keywords and URLs based on people’s interests and habits.

Advertising 111

Advertising Branding Data Engagement 111

Intercom, Inc.

JANUARY 14, 2019

The Intercom marketing team is made up of a diverse group of individuals with distinct backgrounds and perspectives that inform our work. One of the attributes that we all share, however, is an unwavering intellectual curiosity. We’re a team of lifelong learners, always gathering the perspectives of others to help inform the way we go about our daily work.

Technical Review 150

Technical Review Marketing Advertising Entertainment 150

Sales Hacker

JANUARY 18, 2019

Trade shows provide great ways to gain new customers and strengthen relationships with existing clients. On the other hand, if not executed well, trade shows can be a cost center and a huge flop. So, how do you get the most ROI from participating at a trade show ? Based on my experience as a Director who has executed over 20+ shows with budgets ranging from $5,000 to $65,000 over the course of my career, this can be a daunting task.

Marketing 97

Marketing Social Media Sales Metrics 97

Casey Accidental

JANUARY 14, 2019

Re-orgs are an essential part of scaling a team at a company. The organizational structure of the company six months ago may no longer align to the needs of the company or its customers today. While most people would agree with the statement above that insists re-orgs are necessary, everyone hates them. They almost always make some people unhappy, cause employee departures, and stifle productivity both before and after they are executed.

Sales Hiring 87

Sales Hiring Scale Leadership Technical Review 87

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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

Payments

Totango

JANUARY 15, 2019

The most desirable customer in the world is your customer. While it’s no doubt a thrill to pursue and persuade a new customer to work with your enterprise, for software and subscription-based businesses, the real value lies in customer retention. The modern subscription-based economy has empowered customers to think short-term , with promises of being able to opt-in, cancel anytime, and leave freely.

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Retention Payment Features Subscription Strategy 75

Intercom, Inc.

JANUARY 15, 2019

The promise of chatbots is attractive: enable businesses to grow their revenue, 24/7 and at scale. Today, we’re publishing The Complete Guide to Using Chatbots for Sales to help you get started. Over the last thirty years, how we sell has changed tremendously. Long gone are the days of door-to-door sales and telemarketing (RIP ??). And next to go are the lengthy contact forms, multi-part email chains and delayed callbacks that frustrate salespeople and buyers alike.

Scale 127

Scale Sales Interviewing Scaling 127

FastSpring

JANUARY 17, 2019

In the past when customers wanted to pick up the latest version of a software or application, they’d first have to drive to a local brick and mortar shop, find the product, and purchase a physical copy. Today this process isn’t nearly as complicated since ecommerce has streamlined the way users get access to digital goods. Customers can now navigate to a company’s online store, add the digital product or software to their shopping cart, checkout, and receive a subscription license key or direct

Software Review 64

Software Review Software Subscription Payment Features 64

Sales Hacker

JANUARY 14, 2019

The hard sell vs. soft sell debate is an old one, full of subjective opinions, anecdotes… and not a whole lot of data. So it’s no surprise there are still two, widely divided camps – each thinking their own approach to sales is the best. (Actually, there are three camps. Some folks argue that neither a “soft sell” nor a “hard sell” are the right way to think of selling.

Scale 77

Scale Sales B2B Data 77

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

Revenue

Totango

JANUARY 17, 2019

Customer retention is vital to the health of your business. In order to run a successful enterprise, you have to think in terms of customer growth and expansion. The digital transformation of business has given customers more choices and greater freedom from long-term arrangements. To stay relevant, you need to embrace this new customer-centered economy and offer your customers a partnership invested in their growth and expansion.

SaaS 74

SaaS Marketplace as a Service Underperforming Technical Team Scale 74

Intercom, Inc.

JANUARY 17, 2019

At the 2017 Inside Intercom World Tour , I gave a talk about a simple pattern that we were seeing as we built the product and grew the company from 15 people to one over 500. The pattern is this: You find yourself in an undesirable state. You realize that there’s a problem: something’s broken, and you want to fix it. But in fixing it, you often over correct.

Customer Support 123

Customer Support Scaling Product Marketing Marketing 123

Net-Results

JANUARY 16, 2019

You’ll obviously get a bunch of “pick me! pick me!” answers here. Now, I’ll do that, too (check out Net-Results! It will blow your mind!) , but I will also give you some pointers on how you can find the right platform for YOUR organization. Create a shopping list…Talk to your marketing, sales and IT […]. The post What is the best tool for B2B SaaS marketing automation?

B2B 75

B2B Marketing SaaS Sales 75

InsightSquared

JANUARY 16, 2019

It’s easy to say you need great onboarding, but it’s another to implement effective onboarding. On top of that, it’s easy for growing companies to push an onboarding strategy low on the list of priorities. This can be a fatal mistake. Bad onboarding can have lasting repercussions that continue to have a negative impact on your company for years.

Sales Hiring 70

Sales Hiring Onboarding Underperforming Technical Team Investment 70

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Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

Enterprise

Sales Hacker

JANUARY 17, 2019

Ever lose a deal because your competitor moved through the sales process faster than you? How about because you moved too quickly? The post What Your Prospect Wants from Your Sales Process appeared first on Sales Hacker.

Sales 71

Sales 71

IT World

JANUARY 15, 2019

To get ahead, network and data-center professionals should study up on "infrastructure as code" and capitalize on whatever cloud experience they can acquire.

Cloud 76

Cloud Data 76

GetUplift

JANUARY 16, 2019

I’m not gonna pumpkin-spice coat it: interviewing customers is hard. Prompting vulnerable sharing from complete strangers is not something most people consider fun… Which is why I’ve heard just about every excuse for not interviewing customers: I don’t have any customers. I don’t want to bother my customers. No one has any time to talk to us. Customer interviews don’t give quantitative data.

Interviewing 66

Interviewing Underperforming Technical Team Technical Review Systems Review 66

Backlinkfy

JANUARY 14, 2019

As a digital marketer, you’re probably overwhelmed by the wealth of tools available to better your performance. They’re all useful, and each strives to offer you something unique. However, if you’re an independent business owner or trying to market a small-budget company, you have to limit yourself to using just the best. We’re here to give you a hand and talk about the top 3 digital marketing tools that will save you time and help you achieve some of your greatest goals.

Social Media 61

Social Media Marketing Systems Review Engineering 61

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Choosing the right Embedded Payments partner can feel overwhelming. This comprehensive buyer’s guide simplifies the process by breaking down seven key criteria to consider, from platform technology to security and growth potential. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide equips software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

Payment Solutions

Sales Hacker

JANUARY 18, 2019

My husband Chris wrote an article recently that paints a picture of a salesperson as the curator of the customer’s purchase experience. As a professional buyer who has worked with hundreds of suppliers—from the largest to the fastest growing—having a person I trust, who can help me navigate both their organization and mine, is absolutely essential.

Enterprise 69

Enterprise Underperforming Technical Team Outsourced Development Leadership 69

Divestopedia

JANUARY 15, 2019

Thinking of buying, selling or merging? These are 7 key pieces of advice about doing your due diligence that you need to know before making that final decision.

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Cobloom

JANUARY 15, 2019

SaaS pricing isn’t easy. In a constantly changing environment, getting your pricing right can feel like you’re trying to hit a moving target. Today I’m identifying five of the most common SaaS pricing mistakes to avoid.

Pricing 58

Pricing SaaS 58

Rakam

JANUARY 16, 2019

Being data-driven is a must in today’s competitive business environment. As we transform from a manufacturing economy to a service economy data replaced the oil as the most valuable resource. With the rise of the data-driven companies, different types of analytics started to emerge as well. One of them is the Product Analytics. Consumer-driven economies require companies to have an understanding on their customers, and this is where product analytics comes in to help product managers to have an

Management 58

Management Data Business 58

Speaker: Jay Allardyce, Deepak Vittal, and Terrence Sheflin

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

Trends

Sales Hacker

JANUARY 17, 2019

Is direct mail a viable channel for sales to leverage in order to drive top of funnel engagement? Should your company invest in sending branded swag to deals in the pipeline? How much will it cost you to start? What’s the ROI…if any? The post To Send or Not to Send — What Data Says About Sending Branded Swag appeared first on Sales Hacker.

Branding 58

Branding Data Investment Engagement 58

Chart Mogul

JANUARY 15, 2019

Instapage CEO Tyson Quick shares how his team leverages ChartMogul to track the health of the business, plan for the future, and experiment with different optimizations. Instapage is a post-click optimization platform for advertisers and marketers. With Instapage, brands like Unilever and HelloFresh can increase the conversion rates of their digital ad campaigns.

Enterprise readiness 56

Enterprise readiness Churn Enterprise Advertising 56

IT World

JANUARY 17, 2019

SAP has launched a supply chain tracking service based on blockchain that will enable drug wholesalers to authenticate pharmaceutical packaging returned from hospitals and pharmacies. The Information Collaboration Hub for Life Sciences will initially be used to trace the return of unused drugs to wholesalers, but SAP this week said it plans to expand use of the distributed ledger technology to include a broader range of pharmaceutical supply chain processes. [ Further reading: What is blockchai

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Blockchain Technology 53