Sat.Mar 09, 2024 - Fri.Mar 15, 2024

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Enhancing Outbound Sales Strategies with Document Management Tools

Predictable Revenue

In the highly competitive landscape of B2B sales, efficiency is often the key differentiator between high-performing teams and those that struggle to meet their quotas. The post Enhancing Outbound Sales Strategies with Document Management Tools appeared first on Predictable Revenue.

Strategy 130
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9 Customer Analytics Use Cases For SaaS

User Pilot

Looking for customer analytics use cases that can significantly improve your SaaS? You’re at the right place. This article lists key use cases for SaaS and explains how to implement them to unlock customer satisfaction and product growth. We also cover: Customer analytics categories. The three types of customer analytics and their significance. Key metrics you should be measuring.

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How to Ensure a Successful User Onboarding Implementation With Chameleon

Inturact

When embarking on the journey of implementing a user onboarding process with Chameleon, it's natural to aim for not just effectiveness but excellence.

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RevenueCat: Free Trials Are Way Up, Pricing is Stable in Mobile Subscriptions

SaaStr

So RevenueCat (where I was fortunate enough to be the first investor) now is the embedded mobile subscription API for 30,000 (!) mobile apps, across 290,000,000 subscribers and $6.7 Billion in tracked revenue. So they do have interesting data. Their 2024 State of Subscription Apps Report is out , and here were my top learnings: #1. 70% of Mobile Subscription Apps Now Offer Free Trials, At Least in Part.

Mobile 320
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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Who Sends Traffic on the Web and How Much? New Research from Datos & SparkToro

Sparktoro

In the era of zero-click platforms, native content, and walled gardens, does anyone still send meaningful traffic to the open web? Is Google responsible for 50% of all traffic referrals? 75%? Is social media sending half what search does? A quarter? Less? Are the major platforms sending less traffic overall than they did a year ago?

More Trending

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Card Machines: 6 Ways to Save Money on Payment Processing Equipment

Stax

Owning a business can take quite the investment. Then when you layer in the need for payment processing, the complexity of managing your finances escalates significantly. This is especially true when solution providers charge hidden fees , outrageous markups, and endless hours of confused Google searches. Not to mention, some credit card machines can be shockingly expensive.

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Great Marketing Machines Are Like Costco

Kellblog

I had a lightbulb moment in the car yesterday listening to the Revenue Vitals podcast. It wasn’t a flash of insight so much as a flash of synthesis. I’ve been driving a lot lately, so I also had time to listen to the amazing Acquired podcast, specifically the three-hour episode on Costco. In fact, since I was driving down from Oregon and I loved the material, I listened to it twice.

Marketing 106
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10 Ideas for Your Instagram as a B2B Company

Buffer Resources

When you think of “brands on Instagram,” you might picture fun, direct-to-consumer companies that make workout clothes or tinned fish. Many B2B companies forgo Instagram because it relies so heavily on visuals and “personality,” which is difficult to achieve when marketing payroll or restaurant software.  So, it’s true that your restaurant management tool requires a few more steps than someone seeing a new app or product and deciding to try it out, but Ins

B2B 120
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Why Databases Won't Charge for Storage in the Future

Tom Tunguz

The database is being unbundled. Historically, a database like Snowflake sold both data storage & a query engine (& the computing power to execute the query). That’s step 1 above. But, customers are pushing for a deeper separation of compute & storage. The recent Snowflake earnings call highlighted the trend. Larger customers prefer open formats for interoperability (step 2 & 3).

AI 287
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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A Checklist: 10 Signs You Shouldn’t Hire a Sales Rep

SaaStr

So you’re hiring your first few sales reps in the early days? Before you have a great VP of Sales? It’s an interesting time. Leads are precious, everyone is a team. So you need a very certain type of sales rep. Let me give you a checklist of a few signs they won’t work out: #1. They’re Late Many will challenge me here, but if they’re late to the interview, they’ll be late to customer calls, too.

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Clouded Judgement 3.15.24

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Q4 ‘23 Earnings Summary Preview We’re almost through Q4 ‘23 earnings season with just a few stragglers left to report (Braze, nCino, Sprinklr). I’ll put together my standard deeper dive quarterly review, but wanted to share some high level summary charts today.

Cloud 167
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How the SERPs Guide Content — Whiteboard Friday

The Moz Blog

From videos to featured snippets, discover how SERPs can help us with our content creation in this Whiteboard Friday with Julia-Carolin Zeng.

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Tom Tunguz - Untitled Article

Tom Tunguz

Tomasz Tunguz : A data-driven blog focused on the most important questions for startups & venture capital.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Only 23% of You Would Pick The Same VCs Again

SaaStr

So we recently did a SaaStr survey on if folks would pick the same VCs if they have to do it all over again. The learnings aren’t surprising, but they are interesting: only 23% would pick the same VCs for sure. Now there is a lot of nuance beyond this poll. The relationship between investor and founders should be supportive. Interests truly are aligned, at least 90% of the time.

Sales 298
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Where Web Users Spend Time vs. Where Traffic Referrals Originate

Sparktoro

“Most of our site’s traffic comes from Google, so most of our digital marketing efforts and spending should be on Google, too.” – An absolutely terrible way to invest in marketing On Monday of this week, I published a comprehensive look at how traffic flows on the American web.

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Claddagh: How Local Businesses Inspire Love, Loyalty, and Friendship

The Moz Blog

Miriam relays an old local business tale, with more than a dozen inspiring examples of love, loyalty, and friendship between local businesses and their customers. She ends with tips for removing barriers to form lasting business relationships.

Business 135
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From Broad Market to Focused Success with Kristie Jones

Predictable Revenue

Collin dives into the journey from founder-led sales to establishing the first sales team with Kristie Jones from Sales Acceleration Group. The post From Broad Market to Focused Success with Kristie Jones appeared first on Predictable Revenue.

Marketing 130
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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Dear SaaStr: How Do You Take Care of Yourself As a Founder?

SaaStr

Dear SaaStr: How Do You Take Care of Yourself As a Founder? Quiet quitting, feeling sorry for yourself, working 30 hours a week, etc. — that doesn’t really work for a founder. It may feel good in the short term, but it doesn’t work. It doesn’t get you to success. But you do need to take care of yourself, at least as much as possible. What works: Go hire one great VP.

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How to Overcome LinkedIn Personal Branding Challenges (+ AI Tools to Use)

Buffer Resources

A thriving personal brand is a ticket to unparalleled opportunities: Get introduced to dream clients  Generate a consistent flow of inbound leads Establish your expertise and become known in your niche Stand out from the crowded job market through your work and network Attract like-minded people and get introduced to valuable opportunities But, the path to building a solid personal brand and unlocking all these opportunities comes with many challenges.

AI 117
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GTM 85: A $2.6 Billion Lesson and Embracing Ecosystem-Led Growth with Bob Moore

Sales Hacker

Bob Moore is Co-Founder and CEO of Crossbeam, an Ecosystem-Led Growth (ELG) platform that helps companies use their partner ecosystems to generate leads, close deals, and grow faster. He previously co-founded the cloud data pipeline company Stitch (acquired by Talend in 2018) and business intelligence platform RJMetrics (acquired by Adobe by way of Magento Commerce in 2016).

Cloud 112
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In-Depth Guide to GA4 Path Exploration (+Better Alternative)

User Pilot

Are you wondering what the GA4 path exploration report is? If so, you’re in the right place, as this is the main question we explore in the article! To be more specific, we: Cover its most common use cases. Show how to create the report. Explain its different settings. Compare it to Userpilot Paths. Let’s dive in, shall we? TL;DR The GA4 path exploration report provides a visualization of successive or previous actions that users take at a particular stage of the user journey.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Yes, Everyone Has To be 2x as Efficient As They Used to Be. It’s Just Math.

SaaStr

How The World Works: 2020: Grow Like Crazy, Burn Doesn't Matter 2024: Grow Almost as Fast, But Be Wildly Efficient e.g., [link] Now at $800,000,000 in ARR, growing 35% pic.twitter.com/7EvYbQRjH6 — Jason ✨Be Kind✨ Lemkin  ?? (@jasonlk) February 23, 2024 I know a lot of folks in tech are still frustrated in 2024 — and feel they’re being asked to do more with less.

SMB 293
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How I Increased My Freelance Writing Income By 79% Percent in a Single Year (and How You Could Too)

Buffer Resources

Are you a freelancer looking to grow your income? It can be tough to know where to start. Perhaps you’ve fallen into comfortable freelancing routines with clients you’ve been working with for months or years.  That kind of stability is great … but it can also keep you trapped. Maybe you’ve stopped questioning your assumptions about how long writing an article will take, for instance, or you haven’t raised your rates in ages because you’re worried ab

Scale 108
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Episode 14: Pipe | The Past, Present, and Future of ISVs in Embedded Finance

Infinicept

Our guest today is Luke Voiles. Luke is the CEO of Pipe, leading the charge on embedded finance with their super interesting and appealing product. We discuss the role of vertical software in the embedded payments and finance ecosystem doing a deep dive into past, present, and future in the space. Read the full transcript below.

Payments 105
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Customer Journey Visualization: How to Perform It + 3 Tools to Try

User Pilot

Want to conduct customer journey visualization but not sure what’s the best way to do it? This article shows you a step-by-step process for collecting customer data and creating easy-to-understand visual maps. TL;DR A customer journey map represents the steps users take when interacting with your brand. Understanding these steps and the motivations behind them enables you to support customers in succeeding with your tool.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Four Simple Tips to Increase Pricing. Without Angering Your Customers.

SaaStr

Dear SaaStr: How Do I Increase Pricing Again Without Angering Customers? One simple thought: earn it. First, plan to increase pricing in general once a year, each year for new customers. But earn it. And generally for new customers, not existing customers. How much? Well, that will depend on how much additional value you’ve added over last year, how strong you stack up vs the competition, and how strong your brand is.

Pricing 284
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BlueSnap’s Ultimate List of Digital Payment Methods for Global Businesses

BlueSnap

Does your eCommerce business have enough payment methods to satisfy everyone? Check your offerings against this complete list. The post BlueSnap’s Ultimate List of Digital Payment Methods for Global Businesses appeared first on BlueSnap.

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How do merchants feel about their vertical software and Embedded Payments?

Payrix

No matter your industry, keeping up with the latest technology and payments trends is essential for any software company looking to stay competitive and keep their customers satisfied. But with so much innovation and movement happening, it can be difficult to know where to focus resources and more importantly, if these trends actually matter to your merchants.