5 Steps to Launch a High-Impact B2B SaaS ABM Strategy [2025]
Kalungi
MAY 4, 2025
Why Account-Based Marketing Works in B2B SaaS After investing in outbound marketing, the next leap forward for many B2B SaaS teams is Account-Based Marketing (ABM).
Kalungi
MAY 4, 2025
Why Account-Based Marketing Works in B2B SaaS After investing in outbound marketing, the next leap forward for many B2B SaaS teams is Account-Based Marketing (ABM).
SaaStr
MAY 5, 2025
Dear SaaStr: Why Do Enterprise Customers Insist on Pilots? I know your sales team probably hates pilots, because in a sense, it means they have to sell the deal twice. Once for the pilot, and again to convert the pilot for a longer deal. Having an “opt out” clause after a pilot ends helps, but still, it’s a double sale. But the thing is, net net it might be less work.
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SaaStr
MAY 5, 2025
Ok about 2,000 of you have already picked your 2025 SaaStr Annual + AI Summit sessions so far and here are the top sessions … for now: 1. The New Rules of SaaS Growth: Whats Next for AI, PLG, and Revenue Scale with HubSpots CEO 2. From Startup to $10B+: Lessons on Scaling, AI, and the Future of SaaS with Dropboxs Founder and CEO 3. Kick-off to SaaStr Annual 2025 with SaaStrs Founder & CEO 4.
Kalungi
MAY 3, 2025
Learn how to spot at-risk SaaS customers early and take action before they churn. Build a system that protects revenue and boosts retention.
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When test coverage falls behind release velocity, quality suffers, and your team feels the consequences. This guide outlines when it makes sense to outsource quality assurance (QA), the risks to watch for, and how to scale testing without increasing headcount or slowing down engineering. You will learn how leading teams are leveraging external QA partners to expand coverage, enhance defect detection, and remain aligned with CI/CD timelines.
USIO
MAY 7, 2025
How the Usio Platform Helps SaaS Companies Serving Nonprofits Unlock Revenueand Boost Valuation This Usio partner began as a volunteer-run SaaS platform supporting school clubs and community volunteers with fundraising, ticket sales, communications, event management, and more. But without an internal payments team, they hit a familiar roadblock: enabling nonprofits to accept donations and sell merchandiseboth online and in personwithout technical complexity or slow onboarding.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Stax
MAY 6, 2025
As your business grows, the tools powering it need to evolve tooand that includes your payment solution. While many platforms are built for getting started, not all are designed to support scale. From handling higher transaction volumes to enabling new revenue models, the right system should grow with you and streamline both your operations and your customers checkout experience.
Teamgate
MAY 7, 2025
Explore essential pipeline collaboration tools that enhance sales team efficiency, streamline communication, and boost deal closure rates.
SaaStr
MAY 5, 2025
I’m seeing an alarming trend across the SaaS landscape that’s going to separate winners from losers in the next 18 months: The AI Slow Roll. You know what I’m talking about: It’s the VP of Engineering who’s “still evaluating Windsurf and Cursor” but says it’s still a little bit early. It’s the Product leader confidently declaring AI “isn’t ready for prime time because of hallucinations.” It’s the CRO insisting that
Blulogix
MAY 6, 2025
By Inga Broerman Whats the Difference Between CPQ and Quote-to-Cash? Lets Break It Down In todays world of subscriptions, services, and hybrid business models, closing a deal is just the beginning. From usage-based pricing to long-term service contracts, the way companies generate revenue has become way more complex. Thats where tools like CPQ and broader Quote-to-Cash (QTC) frameworks come in.
Speaker: Tamara Fingerlin, Developer Advocate
Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.
USIO
MAY 9, 2025
Delayed payments dont just slow down your operationsthey strain vendor relationships, frustrate customers, and stall growth. The fix? Fintech Payment Solutions built to make digital disbursements faster, smarter, and easier to manage. Lets break down how these tools are transforming the way businesses move money and why its time to leave slow disbursements in the past.
Predictable Revenue
MAY 9, 2025
AI now does research, flags signals, and drafts emails. Freeing you to focus on what moves pipeline: creativity, personalization, and timing. The post What Comes After the SDR Role? appeared first on Predictable Revenue.
SaaStr
MAY 3, 2025
Dear SaaStr: From 0 to $10m ARR, At What Point Do We Start Hiring and Whom? From 0 t o $ 10M ARR, the hiring roadmap is critical because every hire has a disproportionate impact on your trajectory. Heres how Id break it down: 0 t o $ 1M ARR: Founder-Led Everything Sales : Founders should lead sales. You need to be in the trenches, hearing objections, refining the pitch, and closing deals.
The Moz Blog
MAY 9, 2025
Is SEO the right move for your business right now? This week's Whiteboard Friday video from Tom Capper tackles a fundamental question: when is the optimal time to do SEO, and what kind of SEO should you focus on? Get practical insights on essential elements like web presence and runway, plus considerations for brand building and content creation.
Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage
There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.
USIO
MAY 9, 2025
Whether youre a product leader, fintech founder, or payments partner, understanding the language behind embedded finance platforms is mission-critical. This blog post is your jargon-free guide to all the advanced embedded finance terminology you’ll encounterfrom OAuth to multi-rail payment strategies. Weve organized everything alphabetically , so you can find what you need fast.
Buffer Resources
MAY 5, 2025
You're spoiled for choice when it comes to Facebook ads — from images and videos to carousels and collections, there’s a format (and placement) for just about every goal. Advertising on Facebook also gives you the chance to experiment and find just the right approach for your brand. But with so many options, it’s important to keep up with the latest Facebook ad specs.
SaaStr
MAY 4, 2025
Top Posts: #1. 10 Ways AI Will Change Sales Forever. Its Already Happening, In Fact. #2. The #1 Thing That Makes Enterprise Customers See Value: A Great Dashboard #3. 20VC + SaaStr: The Hidden Game of Silicon Valley: Decoding Venture Capitals New Rules #4. The Official SaaStr Annual 2025 Party Guide: Official, Semi-Official and Unofficial Parties and Side Events!!
The Daily Egg
MAY 7, 2025
Crazy Eggs Surveys tool has added an option for custom Other responses on Multiple Choice questions. With this option, you can ensure you collect accurate. The post Submit a custom Other response for Multiple Choice questions in Crazy Egg Surveys appeared first on The Daily Egg.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Sales Hacker
MAY 9, 2025
Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.
Stax
MAY 5, 2025
In recent years, businesses have seen this massive shift from desktop to mobile devices which has forced them to develop apps with built-in integrated payment gateways. But when it comes to payments, mobile apps have to contend with a few unique challenges. In addition to the usual concerns around security and compliance, there’s also the issue of user experience.
SaaStr
MAY 9, 2025
So I’d just about given up on the second worst SaaS vendor in our stack at SaaStr. I only paid for it because literally it was a niche use case and I couldn’t find any better vendor. I hadn’t seen a feature release in years and sort of assumed they’d half given up. They cancelled their Free edition a few months back — an even worse sign of a vendor in trouble.
ChurnZero
MAY 8, 2025
Sarah Kiley is chief sales officer at ChurnZero. With growth rates slowing and investors demanding profitability and efficiency, its no surprise that companies are being judged not only by how fast they grow, but even more critically by how well they retain. This is why gross revenue retention (GRR) is a top metric for SaaS boards in 2025. In fact, GRR isnt just a metricits a multiplier.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
Scytale
MAY 9, 2025
Working with third-party vendors isnt just common – its practically inevitable, especially as your business scales. But as youre probably aware by now, with great partnerships come great responsibilities (and risks). Even if your own security posture is rock solid, your compliance and GRC efforts can still fall apart if your vendors dont hold up their end of the bargain.
BetterCloud
MAY 9, 2025
After years of accelerated SaaS adoption, organizations have fallen victim to SaaS sprawl. Even with the average applications declining, SaaS sprawl still remains a concern. While SaaS sprawl isn’t new for IT teams, the landscape has dramatically shifted, particularly with the explosive emergence of AI. SaaS sprawl concerns increased by 55% State of SaaS 2025 This isnt just about managing a few extra subscriptions; its a systemic issue impacting security, compliance, and budget efficienc
SaaStr
MAY 9, 2025
Dear SaaStr: How Hard Should We Push to Get Cash Upfront in Deals? Offer it. Even make it the default for all bigger deals. But be careful in smaller ones, and where it’s not natural. In theory, collecting upfront for annual and even multi-year contracts can be a fantastic strategy, especially in the earlier days of your B2B business when cash is tight.
Buffer Resources
MAY 6, 2025
TikTok hashtags aren’t a one-way ticket to virality — but they can absolutely help boost visibility. When done right, TikTok hashtags help categorize your content, enable the algorithm to understand what your content is about, and boost your discoverability through TikTok SEO. In this article, we’ll explore everything there is to know about TikTok hashtags: What are TikTok hashtags?
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For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
Stax
MAY 7, 2025
Credit card surcharging has become a hot-button topic for businesses nationwide. But with complex regulations and shifting legal landscapes, it can be nearly impossible to stay up to date on your own. Stax Connect’s recent webinar, featuring CardX Founder Jonathan Razi , offered ISVs insight into this intricate challenge, providing expert guidance on surcharging compliance and a glimpse into the future of payment processing.
Adhere Creative
MAY 9, 2025
If youre a B2B marketer struggling to get your internal experts involved in content, you just need a smarter approach.
SaaStr
MAY 9, 2025
SaaStr Annual + AI Summit 2025 is just around the corner , taking place at the San Mateo County Event Center from May 13-15, 2025. This comprehensive guide will help you navigate this expansive event and make the most of your experience. Event Overview & Venue The SaaStr Annual campus spans over 40 acres at the San Mateo County Event Center, featuring both indoor and outdoor spaces.
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