Chart Mogul
APRIL 24, 2020
In an environment marked by a global pandemic and market volatility, advocating for SaaS forecasting seems like a lost cause. But Matt Wensing argues that it is even more important now to chart a path for the road ahead to provide guidance for employees, stakeholders, and shareholders. Ben Horowitz teaches us the traits of peacetime and wartime CEO’s.
SaaStr
APRIL 23, 2020
By Kara Kennedy, G2 Director of Market Research. 88% of businesses have shifted to remote work due to the COVID-19 pandemic, leading us all into uncharted territory. G2’s research team wanted to better understand how the pandemic is impacting software spend and usage, so we conducted a survey to find out. We found that as customers grapple with how to support their teams and keep the lights on, they’re turning to new software tools to maintain their competitive edge.
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Baremetrics
APRIL 20, 2020
I’ve read a bunch of articles about cohort analysis. And to be honest, most of them are boring, unnecessarily technical and not actionable. You shouldn’t have to be a data scientist or engineer to understand how to analyze customer cohorts. It’s something every founder, marketer or anyone that works in SaaS can learn to do. So when putting together this guide, I decided to go a different route.
SaaStr
APRIL 19, 2020
Q: What are the Pros and Cons of Seed Investing? Seed investing is a bit of a sucker bet. At least on a relative basis to other types of venture investing. What do I mean? Well, the “good news” for seed investing is you should have a much lower entry price than a Series A-B-C investor. I.e., the earlier you invest, the lower the price. But … the benefits of that lower price is balanced against taking more risk (seed is earlier), and often and importantly, by much lower ownership.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
Tom Tunguz
APRIL 21, 2020
If I start a salacious tweetstorm that our local bank is running out of money, that rumor will circulate quickly. Eventually, the rumor will trigger a bank run. By tomorrow, the bank will face insolvency, even though it was business as usual at the bank this morning. This is the idea behind Narrative Economics. Robert Shiller wrote Narrative Economics , in which he explores how stories impact the economy.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
BetterCloud
APRIL 22, 2020
Every single day, thousands of mission-critical workflows are running on BetterCloud. It’s pretty amazing to know that thousands of customers trust us to manage and secure their digital workplaces. But now more than ever, our customers are leaning on BetterCloud. With layoffs and furloughs happening at an unprecedented rate, many of our customers are being asked to do more with less.
Totango
APRIL 24, 2020
In customer retention, every engagement counts. There is no final effort in the days and weeks leading up to an anniversary that can overcome a poor relationship in the months prior. Rather, customer retention for SaaS enterprises is a result of the customer experience. It is an outcome based on an emotional reaction and connection to the performance of a supplier and the value a customer experiences through using that enterprise’s product.
Cobloom
APRIL 20, 2020
Some SaaS metrics are pretty ubiquitous: I challenge you to find a SaaS dashboard that doesn't have some kind of passing reference to MRR or Churn. Others, however, are less common; but in the case of these 3 overlooked SaaS metrics , no less important to track.
Zuora
APRIL 21, 2020
As the coronavirus (COVID-19) continues to spread, we’re seeing trends in how subscription companies are reacting and adapting for their […]. The post How subscription companies are reacting to COVID-19 appeared first on Zuora.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
The Daily Egg
APRIL 20, 2020
With ecommerce trends on the rise, dropshipping has quickly grown in popularity over the years. It’s an appealing alternative to traditional sales methods. Rather than buying inventory upfront, storing it, and shipping it to customers on your own, dropshipping makes it possible for you to sell online without ever touching your inventory. With dropshipping, the […].
SaaStr
APRIL 20, 2020
Never Quit If … 1. Never Quit If … You Have 10 Unaffiliated, Happy Paying Customers. And Aren’t Completely Out of Money. It’s almost impossible to get anyone to buy any new business web services. The last thing anyone needs is another CRM, another invoicing app, another quoting tool, another recruiting app, etc. You got 10 paying customers out of the ether, that aren’t your friends, folks that work at your old company, your old boss, etc.?
Tom Tunguz
APRIL 21, 2020
If I start a salacious tweetstorm that our local bank is running out of money, that rumor will circulate quickly. Eventually, the rumor will trigger a bank run. By tomorrow, the bank will face insolvency, even though it was business as usual at the bank this morning. This is the idea behind Narrative Economics. Robert Shiller wrote Narrative Economics , in which he explores how stories impact the economy.
Intercom, Inc.
APRIL 23, 2020
As the saying goes “home where the heart is” and for now, it’s where you’ll find the office and the school and the shops and concerts too. H.O.M.E. is a special four-part series on Inside Intercom exploring what that means for various facets of life and learning how people across many industries and countries are managing to persevere with the help of technology.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
The Daily Egg
APRIL 22, 2020
Website conversion rates average around 2 percent. For every 100 visitors, you can expect to only get 2 customers. And honestly, that’s a pretty good conversion rate. Many sites only have a 0.1 to 0.2% conversion rate. That takes 1000 visitors to get 1 customer. How do we improve our conversions so we can get […]. The post The 13 Most Effective Ways to Increase your Conversion Rate appeared first on The Daily Egg.
SaaStr
APRIL 23, 2020
So little old Team SaaStr just put on our first digital event, SaaStr Summit: Bridging the Gap. We had over 16,000 registrants in the end, and learned a lot. The speakers were incredible, from the CEO of Slack and Twilio and Zuora, to the CIOs of Zendesk and Nutanix, to the CMO of TripActions and Microsoft for Startups, to the CROs and heads of sales from Brex, Atlassian, Pandadoc, Salesforce, and much more.
Predictable Revenue
APRIL 23, 2020
We’ve known this about salespeople for a long time: they are on the frontlines of interactions with customers and, therefore, have a depth of knowledge of why people buy… and why they don’t. Unfortunately, that resource is often an untapped. The post Turn your critical internal sales knowledge into an effective training program with Christi Wall appeared first on Predictable Revenue.
Intercom, Inc.
APRIL 21, 2020
Our mission, as we have often discussed, is to make internet business personal – that goal underpins everything we do and build. One key aspect of forging these personal relationships is not just that customers feel they have a personal connection with a business, but that businesses can actually benefit from knowing their customers. The reason real-world businesses can thrive by having good relationships with their customers is not just down to loyalty and trust, though that is important, but a
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For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
The Daily Egg
APRIL 23, 2020
Large organizations have relied on CRM (customer relationship management) software for years. This type of software simplifies the process of tracking communications with customers, giving your customer-facing employees and sales force the kind of information they need to do their jobs as successfully as possible. CRM is a communication management solution that helps you manage […].
SaaStr
APRIL 21, 2020
Q: What’s the Brutal Truth About Fundraising for Startups? The brutal truths are: Everyone wants to fund the same thing. The earlier stage you are, the more different folks will come to different conclusions based on very limited data. E.g., just the team. Or just a few customers. But almost everyone is still looking for the same thing. Unicorns.
Andreessen Horowitz
APRIL 18, 2020
Every Western institution was unprepared for the coronavirus pandemic, despite many prior warnings. This monumental failure of institutional effectiveness will reverberate for the rest of the decade, but it’s not too early to ask why, and what we need to … The post IT’S TIME TO BUILD appeared first on Andreessen Horowitz.
Unbounce
APRIL 21, 2020
We want to support you as much as we can during this uncertain time. Check out the COVID-19 Small Business Care Package for a roundup of useful resources—including tech discounts, government subsidies, and marketing tips to help lessen the impact on your business. If you’ve already got your first online store or landing page promotion set up , the next step is to get it in front of an audience.
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
The Daily Egg
APRIL 21, 2020
If you are ready to begin selling online, you may look to sites like Amazon for inspiration. After all, Amazon makes selling things online look so easy. Your business almost certainly does not need to worry about Amazon’s massive product selection or millions of daily visitors. (At least not yet.) You probably also don’t want […]. The post Best E-commerce Website Builders appeared first on The Daily Egg.
SaaStr
APRIL 18, 2020
Thank you to everyone signed up to come to SaaStr Summit: Bridging the Gap this Wednesday April 22. It will be an incredible day, from an open sales breakfast and AMA with the leaders from Atlassian and Brex, to thinking through marketing priorities with the CMO of TripActions, to Jeff Lawson CEO of Twilio and Byron Deeter of Bessemer talking through downturn strategies, to Stewart Butterfield and Jason Lemkin. 8am to 5pm.
Andreessen Horowitz
APRIL 22, 2020
This week, fintech startup Propel and nonprofit GiveDirectly announced their role in carrying out Project 100 , an initiative to send $1,000 cash transfers directly to 100,000 COVID-impacted American families within the next 100 days. The $100 million project is … The post 23 Fintech Companies Aiding in Coronavirus Relief appeared first on Andreessen Horowitz.
Unbounce
APRIL 20, 2020
We want to support you as much as we can during this uncertain time. Check out the COVID-19 Small Business Care Package for a roundup of useful resources—including tech discounts, government subsidies, and marketing tips to help lessen the impact on your business. Let’s face it: a lot of landing page optimization is guesswork. Educated guesswork, sure.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
The Daily Egg
APRIL 22, 2020
If you’ve ever dreamed of being your own boss, there’s never been a better time to do it. But what if you’re big on ideas but short on cash? Or what if you could use a second income but don’t have time to pull extra shifts or take on a second job? Believe it or […]. The post How to Start a Business for Less Than $100 appeared first on The Daily Egg.
Sales Hacker
APRIL 22, 2020
I have two skills that I haven’t needed to bust out for a long time. The first? I can ride a unicycle. I’ve actually never had a need for that skill. The second? I happen to have a knack for combining behavioral science with sales methodology to successfully help companies shift during times of uncertainty. Fortunately, that’s a skill I haven’t needed to use for twelve years, but here we are.
ProfitWell
APRIL 23, 2020
Customer retention is more important than ever during these uncertain times. Businesses that are able to retain customers now, at the height of the crisis, will be in a much better position post-crisis. Knowing what to focus on can be challenging when everything has been thrown into chaos—in both your personal and professional life. This uncertainty can set off changes in customer needs and behaviors.
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