Sat.Apr 18, 2020 - Fri.Apr 24, 2020

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Wartime SaaS Forecasting: Fighting Uncertainty by Accounting for Unknowns

Chart Mogul

In an environment marked by a global pandemic and market volatility, advocating for SaaS forecasting seems like a lost cause. But Matt Wensing argues that it is even more important now to chart a path for the road ahead to provide guidance for employees, stakeholders, and shareholders. Ben Horowitz teaches us the traits of peacetime and wartime CEO’s.

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SaaS Spend is Here to Stay: How Sellers Can Survive the Shift to Remote Selling by Looking to Their Buyers

SaaStr

By Kara Kennedy, G2 Director of Market Research. 88% of businesses have shifted to remote work due to the COVID-19 pandemic, leading us all into uncharted territory. G2’s research team wanted to better understand how the pandemic is impacting software spend and usage, so we conducted a survey to find out. We found that as customers grapple with how to support their teams and keep the lights on, they’re turning to new software tools to maintain their competitive edge.

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How to Use Cohort Analysis to Reduce Churn & Improve Retention

Baremetrics

I’ve read a bunch of articles about cohort analysis. And to be honest, most of them are boring, unnecessarily technical and not actionable. You shouldn’t have to be a data scientist or engineer to understand how to analyze customer cohorts. It’s something every founder, marketer or anyone that works in SaaS can learn to do. So when putting together this guide, I decided to go a different route.

Churn 96
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Why Seed Investing Is Kind of a Sucker Bet (Relatively Speaking)

SaaStr

Q: What are the Pros and Cons of Seed Investing? Seed investing is a bit of a sucker bet. At least on a relative basis to other types of venture investing. What do I mean? Well, the “good news” for seed investing is you should have a much lower entry price than a Series A-B-C investor. I.e., the earlier you invest, the lower the price. But … the benefits of that lower price is balanced against taking more risk (seed is earlier), and often and importantly, by much lower ownership.

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Mastering Apache Airflow® 3.0: What’s New (and What’s Next) for Data Orchestration

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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Narrative Economics and the Power of Stories

Tom Tunguz

If I start a salacious tweetstorm that our local bank is running out of money, that rumor will circulate quickly. Eventually, the rumor will trigger a bank run. By tomorrow, the bank will face insolvency, even though it was business as usual at the bank this morning. This is the idea behind Narrative Economics. Robert Shiller wrote Narrative Economics , in which he explores how stories impact the economy.

More Trending

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The Secret to How Our Most Successful Customers Automate SaaSOps

BetterCloud

Every single day, thousands of mission-critical workflows are running on BetterCloud. It’s pretty amazing to know that thousands of customers trust us to manage and secure their digital workplaces. But now more than ever, our customers are leaning on BetterCloud. With layoffs and furloughs happening at an unprecedented rate, many of our customers are being asked to do more with less.

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6 SaaS Customer Retention Best Practices

Totango

In customer retention, every engagement counts. There is no final effort in the days and weeks leading up to an anniversary that can overcome a poor relationship in the months prior. Rather, customer retention for SaaS enterprises is a result of the customer experience. It is an outcome based on an emotional reaction and connection to the performance of a supplier and the value a customer experiences through using that enterprise’s product.

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3 Surprising SaaS Sales Metrics Startups Need to Track

Cobloom

Some SaaS metrics are pretty ubiquitous: I challenge you to find a SaaS dashboard that doesn't have some kind of passing reference to MRR or Churn. Others, however, are less common; but in the case of these 3 overlooked SaaS metrics , no less important to track.

Metrics 82
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How subscription companies are reacting to COVID-19

Zuora

As the coronavirus (COVID-19) continues to spread, we’re seeing trends in how subscription companies are reacting and adapting for their […]. The post How subscription companies are reacting to COVID-19 appeared first on Zuora.

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Agent Tooling: Connecting AI to Your Tools, Systems & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

There’s a lot of noise surrounding the ability of AI agents to connect to your tools, systems and data. But building an AI application into a reliable, secure workflow agent isn’t as simple as plugging in an API. As an engineering leader, it can be challenging to make sense of this evolving landscape, but agent tooling provides such high value that it’s critical we figure out how to move forward.

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Best Dropshipping Companies

The Daily Egg

With ecommerce trends on the rise, dropshipping has quickly grown in popularity over the years. It’s an appealing alternative to traditional sales methods. Rather than buying inventory upfront, storing it, and shipping it to customers on your own, dropshipping makes it possible for you to sell online without ever touching your inventory. With dropshipping, the […].

Trends 363
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Never Quit If

SaaStr

Never Quit If … 1. Never Quit If … You Have 10 Unaffiliated, Happy Paying Customers. And Aren’t Completely Out of Money. It’s almost impossible to get anyone to buy any new business web services. The last thing anyone needs is another CRM, another invoicing app, another quoting tool, another recruiting app, etc. You got 10 paying customers out of the ether, that aren’t your friends, folks that work at your old company, your old boss, etc.?

Scale 362
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Narrative Economics and the Power of Stories

Tom Tunguz

If I start a salacious tweetstorm that our local bank is running out of money, that rumor will circulate quickly. Eventually, the rumor will trigger a bank run. By tomorrow, the bank will face insolvency, even though it was business as usual at the bank this morning. This is the idea behind Narrative Economics. Robert Shiller wrote Narrative Economics , in which he explores how stories impact the economy.

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H.O.M.E: Health and wellness in the great indoors

Intercom, Inc.

As the saying goes “home where the heart is” and for now, it’s where you’ll find the office and the school and the shops and concerts too. H.O.M.E. is a special four-part series on Inside Intercom exploring what that means for various facets of life and learning how people across many industries and countries are managing to persevere with the help of technology.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The 13 Most Effective Ways to Increase your Conversion Rate

The Daily Egg

Website conversion rates average around 2 percent. For every 100 visitors, you can expect to only get 2 customers. And honestly, that’s a pretty good conversion rate. Many sites only have a 0.1 to 0.2% conversion rate. That takes 1000 visitors to get 1 customer. How do we improve our conversions so we can get […]. The post The 13 Most Effective Ways to Increase your Conversion Rate appeared first on The Daily Egg.

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10 Lessons From Putting on a Virtual Event for 16,000

SaaStr

So little old Team SaaStr just put on our first digital event, SaaStr Summit: Bridging the Gap. We had over 16,000 registrants in the end, and learned a lot. The speakers were incredible, from the CEO of Slack and Twilio and Zuora, to the CIOs of Zendesk and Nutanix, to the CMO of TripActions and Microsoft for Startups, to the CROs and heads of sales from Brex, Atlassian, Pandadoc, Salesforce, and much more.

Scale 358
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Turn your critical internal sales knowledge into an effective training program with Christi Wall

Predictable Revenue

We’ve known this about salespeople for a long time: they are on the frontlines of interactions with customers and, therefore, have a depth of knowledge of why people buy… and why they don’t. Unfortunately, that resource is often an untapped. The post Turn your critical internal sales knowledge into an effective training program with Christi Wall appeared first on Predictable Revenue.

Sales 179
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Reading list: Know your customers

Intercom, Inc.

Our mission, as we have often discussed, is to make internet business personal – that goal underpins everything we do and build. One key aspect of forging these personal relationships is not just that customers feel they have a personal connection with a business, but that businesses can actually benefit from knowing their customers. The reason real-world businesses can thrive by having good relationships with their customers is not just down to loyalty and trust, though that is important, but a

Scale 186
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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Best CRM Software

The Daily Egg

Large organizations have relied on CRM (customer relationship management) software for years. This type of software simplifies the process of tracking communications with customers, giving your customer-facing employees and sales force the kind of information they need to do their jobs as successfully as possible. CRM is a communication management solution that helps you manage […].

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6 Brutal Truths About Fundraising

SaaStr

Q: What’s the Brutal Truth About Fundraising for Startups? The brutal truths are: Everyone wants to fund the same thing. The earlier stage you are, the more different folks will come to different conclusions based on very limited data. E.g., just the team. Or just a few customers. But almost everyone is still looking for the same thing. Unicorns.

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The Biggest SEO Trend You’re Ignoring

Neil Patel

The screenshot above is my Google traffic over the last 12 months. As you can see, my traffic is growing. And there are many reasons for that, but there is one trend that’s really caused the majority of my SEO growth. You might be thinking it is Ubersuggest because it makes up 22.4% of my traffic now. But Ubersuggest has been integrated into NeilPatel.com for years, so that’s not it.

Trends 145
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IT’S TIME TO BUILD

Andreessen Horowitz

Every Western institution was unprepared for the coronavirus pandemic, despite many prior warnings. This monumental failure of institutional effectiveness will reverberate for the rest of the decade, but it’s not too early to ask why, and what we need to … The post IT’S TIME TO BUILD appeared first on Andreessen Horowitz.

Education 145
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Best E-commerce Website Builders

The Daily Egg

If you are ready to begin selling online, you may look to sites like Amazon for inspiration. After all, Amazon makes selling things online look so easy. Your business almost certainly does not need to worry about Amazon’s massive product selection or millions of daily visitors. (At least not yet.) You probably also don’t want […]. The post Best E-commerce Website Builders appeared first on The Daily Egg.

Business 359
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14,000 Now Coming to SaaStr Summit: Bridging the Gap this Wednesday. Moving to Waitlist.

SaaStr

Thank you to everyone signed up to come to SaaStr Summit: Bridging the Gap this Wednesday April 22. It will be an incredible day, from an open sales breakfast and AMA with the leaders from Atlassian and Brex, to thinking through marketing priorities with the CMO of TripActions, to Jeff Lawson CEO of Twilio and Byron Deeter of Bessemer talking through downturn strategies, to Stewart Butterfield and Jason Lemkin. 8am to 5pm.

Strategy 222
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Learn How These Brands Are Using AI to Crank Up Their Landing Page Conversions

Unbounce

We want to support you as much as we can during this uncertain time. Check out the COVID-19 Small Business Care Package for a roundup of useful resources—including tech discounts, government subsidies, and marketing tips to help lessen the impact on your business. Let’s face it: a lot of landing page optimization is guesswork. Educated guesswork, sure.

AI 143
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10 TED Talks to Keep You Motivated While Working Remotely

FastSpring

Some of us are really good at self-motivating. And some of us … are not. Many of us find ourselves in a new situation where we are working at home—no bosses, no coworkers, and about a million things around our house to distract us. So how are we supposed to keep ourselves on the ball? Well, sometimes the best way to be productive and get motivated is to distract yourself for a little bit.

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m

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How to Start a Business for Less Than $100

The Daily Egg

If you’ve ever dreamed of being your own boss, there’s never been a better time to do it. But what if you’re big on ideas but short on cash? Or what if you could use a second income but don’t have time to pull extra shifts or take on a second job? Believe it or […]. The post How to Start a Business for Less Than $100 appeared first on The Daily Egg.

Business 354
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23 Fintech Companies Aiding in Coronavirus Relief

Andreessen Horowitz

This week, fintech startup Propel and nonprofit GiveDirectly announced their role in carrying out Project 100 , an initiative to send $1,000 cash transfers directly to 100,000 COVID-impacted American families within the next 100 days. The $100 million project is … The post 23 Fintech Companies Aiding in Coronavirus Relief appeared first on Andreessen Horowitz.

Startup 131
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Use This Interview Scorecard Template to Win the Top Sales Talent

Sales Hacker

Can you ever be sure you’re hiring the right salesperson? When I first wrote this article, we were in a very different place, with unemployment at an all-time low and sales hiring a top priority. Man oh man, how the world has changed so quickly! Whether your company has paused hiring, topgrading, still hiring, or will be in the future, having the right people for your business and stage will ALWAYS be a priority.