Sat.Apr 25, 2020 - Fri.May 01, 2020

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What is customer loyalty? How to measure & improve

ProfitWell

Customer loyalty is the essence of subscription businesses and a key lever of growth. Now more than ever, given the COVID-19 pandemic, acquisition becomes harder and harder with each day. Building a strong customer base, with users who are loyal to your brand, will help you in the long-term, and when things unexpectedly go south (like a global pandemic).

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The use of SaaS in entertainment

SaaS Metrics

Software as a Service is one of the, if not the most useful addition to the tech industry in the 21st century, arguably saving companies billions of dollars on a yearly basis. However, we’ve grown more comfortable with thinking that SaaS is just Microsoft 365 or our Google Drive without thinking of all the other cloud-based services that corporations use today in order to provide some of the best services.

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10 Learnings From Mark Suster’s “Funding In the Time of Coronavirus”

SaaStr

Our recent SaaStr Summit: Bridging the Gap was the first time I’ve had a chance to be a participant at a SaaStr event in a long, long time. Too much planning, moderating, etc. I thought I’d share my learnings from the sessions as we put them up on YouTube. My first set of 10 Learnings is from Mark Suster of Upfront Ventures. The presentation is not only very good, but very compellingly narrated and put together.

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Benchmarking Sales Prospecting Volumes, Deal Terms, and Meetings in the Coronavirus Era

Tom Tunguz

How do you benchmark a sales organization in a time like this? This is one of the questions that Jim Benton, CEO of Chorus.ai, answers every day in his Daily Briefings. Using data across 10m telephone calls, Jim highlights how the coronavirus is changing sales team performance. Here are some of the highlights from my reading. Cold calls are down 67% , while connect rates have fallen by about 10% since January.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Is all that blogging working for you?

Practical Advice on SaaS marketing

I’m a believer in blogging. I’ve been writing a monthly post for more than 10 years, and people do find me through my blog. Based on the numbers, I know lots of others have a similar faith in blogs. I’m not sure of the official count, but my guess on the total number of blogs out there is about a billion. Blogs are a standard part of the marketer’s repertoire, and for good reason.

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Is Pipeline Visibility Hurting Your Sales?

InsightSquared

Every sales organization is experiencing a new level of sales uncertainty in this current climate. While we can all hope for a silver-bullet solution to arrive, the best remedy right now is actually within our grasps right now. I’m talking about pipeline visibility. Every deal means more now — that’s a simple reality. While you may have felt comfortable with the status of each deal, the health of everyone is no longer black and white.

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How to value cloud-based open source software services

IT World

The public cloud and open source software are pretty much coupled these days. No matter if you’re running Kubernetes as a service, MySQL, Linux, or that open source text editor you’ve used since college, it’s all there for the taking, as a service. However, it’s really not free. Cloud providers charge for usage, either by time or other resource-units consumed.

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9 Best Practices of Streamlined SaaS User Onboarding

Cobloom

Onboarding is the process of getting a new customer from the point of sign-up to actively using your SaaS. This first experience sets the tone for the relationship you will have with the user, and establishes their expectations of your service. As the saying goes, " you never get a second chance at a first impression ". According to Intercom , 40-60% of new users will use your product once, and never return.

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Clicks But No Conversions? How to Buy Traffic That Converts

The Daily Egg

Are you getting clicks but no conversions when buying traffic? Something’s seriously broken. There’s good news, though. You can fix the problem and turn traffic into leads and customers. Most marketers usually start at the beginning, with traffic. That’s a good strategy. Traffic is great. Have you ever logged into Google Analytics on a Monday […].

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Round Trip Employees: When It Works & Maybe When It Doesn’t

SaaStr

My second boss everywhere came from a very big, very old tech company. He inherited one of their firm rules: “When you leave, if you leave … you can’t ever come back!” I didn’t get that rule. If someone great left, wouldn’t you want them back later? Things change. Life changes. In fact, right after that we hired a roundtrip employee as our CTO in my first start-up and it was amazing.

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Everything just changed: How to keep your customers at the center during turbulent times

Intercom, Inc.

As marketers, our job is to understand our customers – their hopes, their wants, their needs – and then communicate the value of our product in the context of their lives. But what do you do when everything is turned upside down? At SaaStr Summit , I spoke about how businesses can adapt during these uncertain times by focusing on customer impact. I shared how we’re navigating these big changes, from the immediate impacts on customers, to the implications for our marketing and product plans, and,

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The ins and outs of sales recruiting with Jamie Scarborough of The Sales Talent Agency

Predictable Revenue

How do recruiters – key pieces to building a sales team – source talent for their clients and themselves? Jamie Scarborough from The Sales Talent Agency walks us through the ins and outs of sales recruiting. The post The ins and outs of sales recruiting with Jamie Scarborough of The Sales Talent Agency appeared first on Predictable Revenue.

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How to Start an Online Store and Make Your First Sale Today

The Daily Egg

Have you always dreamed of being your own boss? Or maybe you like the idea of a side hustle that brings in extra income? If this describes you, starting an online store can be a fast and painless way to help you earn money without feeling like you’re taking on a second job. And the […]. The post How to Start an Online Store and Make Your First Sale Today appeared first on The Daily Egg.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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In The Enterprise, Innovation is Out. Digital Transformation is In.

SaaStr

Q: What are the next big trends in SaaS? I think the new trend, which is brand new — is that “Innovation” as a reason to buy SaaS is dead. For now. And maybe for 18+ months. But … this will be combined with a rapid acceleration of Digital Transformation. What do I mean? Well, the IT spend into SaaS has grown far faster than IT budgets overall in the past 5+ years: A big chunk of that is because the CIO’s role has become over the past half decade, in large part, the Chief Innovation Officer.

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Hey, partner! Introducing new programs for app and service partners

Intercom, Inc.

In times like these, we could all use friends, supporters, collaborators. And as businesses, we could all use partners to forge stronger relationships with our customers. So today we’re excited to announce two new programs for Intercom app builders and service providers: the App Partner Program and the Service Partner Program. Partnerships have always been key to the way we work at Intercom.

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Bullwhip and Base Rates - The Two Major Forces Impacting Startups in Q2

Tom Tunguz

A few weeks ago, I wrote What I Expect in the Next Few Months in Startupland , in which I mentioned two fundamental forces: Bullwhip Effect and Startup Growth Rates. We are seeing the impact on both in full force today. A quick refresher on the Bullwhip Effect: “The idea is that small changes in retail demand amplify into big swings up the supply chain.

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What is the Best Heatmap Tool For Real Results?

The Daily Egg

Whether you’ve used heatmaps in the past or you’re a first-timer, finding the best heatmap available will have a significant impact on the success of your website. If you run a quick Google search to see what’s out there, you’ll come across plenty of heatmaps that look pretty. But you need to find a heatmap […]. The post What is the Best Heatmap Tool For Real Results?

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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Come Learn What’s Really Going On in VC Now From The Best of the Best: May 27

SaaStr

After we had 16,000+ register for our first SaaStr Summit on Bridging the Gap, we’re spinning up the second one on the next thing founders ask every day: What’s Really Going on in Venture Capital? May 27th. Free. Learning from the Best of the Best in venture. We’ll have a full-day event on May 27, together with VC mentorship sessions and more.

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H.O.M.E: Off the clock – love, laughter and life through a lens

Intercom, Inc.

“Home where the heart is,” as the saying goes. And for now, it’s where you’ll find the office and school and the shops and concerts, too. H.O.M.E. is a special four-part series on Inside Intercom that explores how people across many industries and countries are managing to persevere with the help of technology. When it’s all said and done, we’ll have covered the following themes: H ealth and wellness – how are people staying healthy in mind and body?

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Benchmarking Sales Prospecting Volumes, Deal Terms, and Meetings in the Coronavirus Era

Tom Tunguz

How do you benchmark a sales organization in a time like this? This is one of the questions that Jim Benton, CEO of Chorus.ai, answers every day in his Daily Briefings. Using data across 10m telephone calls, Jim highlights how the coronavirus is changing sales team performance. Here are some of the highlights from my reading. Cold calls are down 67% , while connect rates have fallen by about 10% since January.

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How to Start a Blog That Makes Money Right Now

The Daily Egg

Starting a blog is a great way to generate extra income. Even better, it’s something you can do in a few easy steps. If you’re committed to monetizing your blog, you can begin earning money today. The key to success is being committed. While it’s true that most blogs fail, there are reasons for their […]. The post How to Start a Blog That Makes Money Right Now appeared first on The Daily Egg.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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SaaStr Summit Sessions with CEOs of Slack, Twilio, Zuora, Cloudflare, and Much More Up Now

SaaStr

We have a bunch of the SaaStr Summit: Bridging the Gap up on You Tube now. You can start watching them here. We have an incredible line up of speakers and sessions to watch already (and more will dribble out in the coming weeks): Taking Care of Your Team and Customers with CEO of Slack , Stewart Butterfield. Starting Up in a Downturn, COO of Cloudflare , Michelle Zatyln.

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Measuring proactive communication in COVID-19 conversations

Intercom, Inc.

During this time, businesses are not just waiting for customers to check in – they’re leaning on automation to proactively communicate with their customers at scale. As the current crisis has unfolded, we’ve seen those trends emerge among our own customers as well. In early March, the analytics team and I saw a spike in overall conversations between businesses and their customers.

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COVID-19 and the Great Rehiring

Andreessen Horowitz

More than 25 million Americans were laid off in April, and that’s just the official count. Unofficially, some economists estimate that more than 52 percent of Americans under the age of 45 have lost jobs, hours, or been furloughed. The … The post COVID-19 and the Great Rehiring appeared first on Andreessen Horowitz.

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Best Business VOIP Phone Services

The Daily Egg

With customers having so many ways to contact your small business these days, the traditional phone system seems a bit outdated. You certainly need a phone system for your business, but you also need to invest in the ability to make contacts through social media, email, and chat. So if you can save some money […]. The post Best Business VOIP Phone Services appeared first on The Daily Egg.

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Evaluating Embedded Payment Providers For Your Software? Get The Evaluation Scorecard Today

Choosing the right Embedded Payments partner can feel overwhelming. This evaluation scorecard and comprehensive buyer’s guide simplifies the process by breaking down key criteria to consider. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide and scorecard equip software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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3 Simple Steps to Get Your First 10,000 Visitors from Google

Neil Patel

Today’s going to be fun. I’m going to make a bet with you that if you follow the 3 steps below, and you really follow them, you can get 10,000 visitors from Google. I promise it won’t be hard, but it will take time. And if you follow my steps and don’t get the results, hit me up and I will personally help you with your marketing. All I ask is you do it for 3 months straight.

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Reading list: Thinking about design

Intercom, Inc.

Intercom is a proudly product-first company , with a focus on delivering great product that helps our customers build relationships with their users. Being product-first or product-led has shaped our culture and ethos in very palpable ways, and one of the characteristics of that culture is the degree to which we think deeply about how design. Above all, we have fostered a culture that encourages strong opinions – our opinions can change with time and circumstance, of course, but what remains con

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Crypto Fund II

Andreessen Horowitz

Investments made in internet technologies over the last several decades have given rise to products and services used everyday by billions of people, including messaging, video conferencing, ecommerce and everything in between. We think it’s important to keep investing in … The post Crypto Fund II appeared first on Andreessen Horowitz.