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Customer loyalty is the essence of subscription businesses and a key lever of growth. Now more than ever, given the COVID-19 pandemic, acquisition becomes harder and harder with each day. Building a strong customer base, with users who are loyal to your brand, will help you in the long-term, and when things unexpectedly go south (like a global pandemic).
Software as a Service is one of the, if not the most useful addition to the tech industry in the 21st century, arguably saving companies billions of dollars on a yearly basis. However, we’ve grown more comfortable with thinking that SaaS is just Microsoft 365 or our Google Drive without thinking of all the other cloud-based services that corporations use today in order to provide some of the best services.
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I’m a believer in blogging. I’ve been writing a monthly post for more than 10 years, and people do find me through my blog. Based on the numbers, I know lots of others have a similar faith in blogs. I’m not sure of the official count, but my guess on the total number of blogs out there is about a billion. Blogs are a standard part of the marketer’s repertoire, and for good reason.
Many moons ago when I was young product marketing manager, I heard a new VP of Marketing speak at a marketing all-hands meeting. He spoke with a kiwi accent and his name was Chris Greendale. What he said were six words that changed my career: Marketing exists to make sales easier. While this has clearly been a theme in Kellblog posts over the years, I realized that I’ve actually never done a dedicated post on it, despite having written reductionist mission statement posts for both profes
Many moons ago when I was young product marketing manager, I heard a new VP of Marketing speak at a marketing all-hands meeting. He spoke with a kiwi accent and his name was Chris Greendale. What he said were six words that changed my career: Marketing exists to make sales easier. While this has clearly been a theme in Kellblog posts over the years, I realized that I’ve actually never done a dedicated post on it, despite having written reductionist mission statement posts for both profes
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Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
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How do you benchmark a sales organization in a time like this? This is one of the questions that Jim Benton, CEO of Chorus.ai, answers every day in his Daily Briefings. Using data across 10m telephone calls, Jim highlights how the coronavirus is changing sales team performance. Here are some of the highlights from my reading. Cold calls are down 67% , while connect rates have fallen by about 10% since January.
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Have you always dreamed of being your own boss? Or maybe you like the idea of a side hustle that brings in extra income? If this describes you, starting an online store can be a fast and painless way to help you earn money without feeling like you’re taking on a second job. And the […]. The post How to Start an Online Store and Make Your First Sale Today appeared first on The Daily Egg.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
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A few weeks ago, I wrote What I Expect in the Next Few Months in Startupland , in which I mentioned two fundamental forces: Bullwhip Effect and Startup Growth Rates. We are seeing the impact on both in full force today. A quick refresher on the Bullwhip Effect: “The idea is that small changes in retail demand amplify into big swings up the supply chain.
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Today’s going to be fun. I’m going to make a bet with you that if you follow the 3 steps below, and you really follow them, you can get 10,000 visitors from Google. I promise it won’t be hard, but it will take time. And if you follow my steps and don’t get the results, hit me up and I will personally help you with your marketing. All I ask is you do it for 3 months straight.
Empathy — that underrated ability to understand the feelings and experiences of others — is finally getting the attention it deserves from sales leaders. You’ve probably noticed sales leaders plastering the idea that we need to embrace empathy all over every LinkedIn feed and in every inbox. In our new uncertain normal , there’s one constant that everyone can agree on… Empathy Is Good.
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