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So is it a downturn in SaaS or Cloud — or not? There are so many mixed signals: Unicorn product is up 2x over last year, but layoffs continue AI spend is fast and furious, with Google Cloud, Microsoft Azure, etc. seeing record acceleration in growth. The U.S. economy overall still has record low unemployment and strong growth Gartner is seeing overall Cloud spend up 20% this year But : Overall, SaaS leaders are seeing their lowest growth ever.
Picture this: Your social media followers are skyrocketing, your website traffic is through the roof, and your free trial sign-ups are off the charts. Sounds great, right? Well, sorry to disappoint you, but you might be getting excited about the wrong marketing metrics. Vanity metrics. From the article, you will learn what vanity metrics are, how to identify them, and how to choose more actionable alternatives to drive product growth.
The AI Demo isn’t easy. Many of the major AI companies have demoed their AI systems, first starting with pre-recorded, & now pushing into live demos. They don’t always work. Multiply Murphy’s Law by a non-deterministic system & it’s not unreasonable to expect AI demos to nearly always hiccup. Demo disruptions aren’t disaster.
Entrepreneurs often struggle with stepping back, especially when their identity and value have been tied to being on the front lines. The post Lead-Gen Quarterly Check-in with Martin Adey appeared first on Predictable Revenue.
Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage
If AI agents are going to deliver ROI, they need to move beyond chat and actually do things. But, turning a model into a reliable, secure workflow agent isn’t as simple as plugging in an API. In this new webinar, Alex Salazar and Nate Barbettini will break down the emerging AI architecture that makes action possible, and how it differs from traditional integration approaches.
Usio vs. Stripe Stripe is well-known for its comprehensive suite of payment solutions, which are often the first choice for startups and large enterprises. However, as businesses scale, they may find that Stripe doesn’t always align with their evolving needs. This is where Usio steps in, offering a more customized, partner-centric alternative that can be particularly advantageous for small to mid… Source The post The Best Kept Secret in Payments & The Perfect Stripe Al
In this blog, we'll look at five practical strategies to improve customer retention. Whether you're losing customers faster than you'd like, or just want to improve your retention rates, you'll find valuable insights here. Let's dive in and start turning your churn problem around.
In this blog, we'll look at five practical strategies to improve customer retention. Whether you're losing customers faster than you'd like, or just want to improve your retention rates, you'll find valuable insights here. Let's dive in and start turning your churn problem around.
Consumers reported losing close to $8.8 billion to fraud in 2022, an increase of over 30% from 2021, according to the latest Federal Trade Commission data. The top reported frauds included imposter scams, with losses of over $2.6 billion, and online shopping. For software companies embedding payments into their platform, being aware of payment fraud is critical for several reasons.
As a SaaS (Software as a Service) founder, ensuring the financial health of your company is crucial for growth. When aiming for sustainable expansion, it’s essential to understand key financial metrics that provide insight into your company’s liquidity—your ability to meet short-term obligations. Two of the most important financial ratios for measuring liquidity are the current ratio and the quick ratio.
Are Google’s Helpful Content Updates affecting your rankings in unexpected ways? It might not be just about your content. As the August update rollout wraps, we can expect some winners and some losers, but why? Tom Capper digs into the data and reveals the surprising reality of what sites impacted by the Helpful Content Update have in common.
Discover how tracking usage metrics can transform your SaaS product and unlock hidden opportunities for improvement and growth! The post Tracking Usage Metrics for SaaS Product Improvement first appeared on SaaS Metrics.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Over the past year, I’ve shared over 400 posts on LinkedIn, resulting in a 2.5X+ growth in CloudZero’s follower count — all through organic social media. Sometimes, it feels like everyone is leaning into 'unhinged' social media or TikTok—esque videos, but this doesn't align with our brand and values. We want our customers and audience to see us as trusted, reliable, and thoughtful.
Dear SaaStr: What are The Pros and Cons of Raising VC Money from a Corporate VC? The pros, and the cons, are both limited. The issues here are smaller than they used to be. Cons: Usually won’t carry the company or write many “second checks”. So not an ideal lead investor. This is the biggest issue, or a least. trade-off. Traditional VCs usually reserve another 1x-2x of their first check for later investments.
When the internet became popular in the 1990s, websites were static & adopted the design language of their creators : blue links & images. Then, we added interactivity with Javascript. In 2005, Gmail claimed the title of most sophisticated app. Soon there after, Google Maps enabled interactivity in the browser for 2D maps. Next, the first mobile apps were launched.
Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Kingmaking in the Era of AI When too many kings vie for the crown, you’re left with a brutal game of thrones. Can anyone truly win in a game of thrones? And will the end justify the means? I’ve been thinking about this a lot recently.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
I like to joke that my company was a 15-year overnight success story. I never set out to start a business. As an early adopter of digital photography, I regularly had friends and family turn to me for help. They’d bring over bags of memory cards, asking what to do with them, or hoped to digitize the boxes of printed photos gathering dust in their basement.
So there’s a mistake I see a lot of founders make again and again, especially when cash is tight. In fact, these days cash is tight for most, even if you’re at $20m, $50m, $100m ARR, since everyone’s trying to get more efficient and profitable. And the mistake they make is they finally hire a great VP of Sales, Marketing, CS, Product, etc. that they really believe in … and then … they sort of veto or don’t quite believe in their first hire.
In this episode, Navah reminds us that long-term relationships with customers are fostered through communication and value alignment. With budget and consumer behavior in mind, learn how and where can you best serve your customers the content they are looking for.
Customer success employees ensure customers achieve their outcomes by guiding them through ongoing support to maximize product adoption. The post The True Cost of CS Tools and Software appeared first on Predictable Revenue.
For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. As you can probably guess, we don’t do things the same way anymore. Our blog and writing process have seen many iterations throughout the years.
Dear SaaStr: Should You Always Ask a Co-founder to Invest Their Own Money? No. Especially if they haven’t really made any money yet, and you have more. In both my start-ups, I was the only founder to contribute cash. It didn’t matter. Yes, you need money one way or another to startup. But writing code, bringing in the first customers, raising seed funding, recruiting the team, and almost anything else is more important than money.
Dennis Lyandres is currently an Advisor at Iconiq Capital. Before that, Dennis spent 8.5 years with Procore during which time Procore grew from $10m to over $900m+ in revenue and went public on the NYSE. Dennis started at Procore as EVP of Sales in 2014, before moving to the CRO role in 2018 where he was responsible for driving revenue across all customer-facing functions including Sales, Marketing, Customer Success, Rev Ops, Procore.org and Business Development.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
On any given day, you're creating social media posts, repurposing existing content, staying on top of trends across platforms, reviewing your analytics for social media reporting, and so much more. Phew. Doing all of this manually can make you bone tired and burned out. Luckily, there are plenty of social media management tools to take some of the tasks off your to-do list.
Dear SaaStr: Is it a Red Flag if The CEO is Only Interested in Selling the Company? It is. Or at least — it’s a Yellow Flag. The company will never be great if the CEO is thinking this way. There are so many start-ups, so many products, so much competition. You can build something to sell, and it can work. IF you have something very unique and differentiated.
Think of your favorite coffee shop. It’s not just the aroma of freshly brewed coffee that keeps you coming back—it’s the way the barista greets you with a smile, knows your usual order, and even suggests new blends based on your tastes. This personal touch turns each visit into an experience rather than a transaction. Now, imagine applying this level of understanding and customization to your marketing strategy.
SaaS marketing is a complex, ever-evolving field. Get equipped with practical, proven strategies to tackle the most persistent SaaS marketing challenges.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Many organizations struggle to find a clear path to HIPAA compliance. They are constantly led off course by trying to understand the complicated terminology, policies and requirements surrounding compliance. They frequently fall short due to misinterpreted jargon or changes in policies and ‘close enough’ is becoming good enough. Unfortunately, when it comes to HIPAA compliance organizations can no longer afford to stay out of the loop and they’re either 100% compliant, or not at all.
There’s so much discussion on LinkedIn and social media about how folks especially VPs of Sales should negotiate hard on the way in. Maybe. Go for it, by all means. But I think these posts miss a key second post. There’s an even better time to negotiate hard in many cases — around Year 2, when you’ve totally crushed it: When you’ve now built up a great team When things have accelerated When you outperformed everyone’s expectations This is so rare, especially t
A robust business process design enhances efficiency, reduces overheads, increases project success rates, and facilitates innovation. From the article, you will discover the principles of effective process design and learn how to design streamlined processes for your product , marketing, customer success, sales, and design teams. But let’s cover a few basics first.
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