Sat.Aug 31, 2024 - Fri.Sep 06, 2024

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MongoDB, Elastic, Okta: Things Are Tough Out There; Monday, CrowdStrike, Shopify: Not So Fast

SaaStr

So is it a downturn in SaaS or Cloud — or not? There are so many mixed signals: Unicorn product is up 2x over last year, but layoffs continue AI spend is fast and furious, with Google Cloud, Microsoft Azure, etc. seeing record acceleration in growth. The U.S. economy overall still has record low unemployment and strong growth Gartner is seeing overall Cloud spend up 20% this year But : Overall, SaaS leaders are seeing their lowest growth ever.

Azure 315
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What are Vanity Metrics in Product Marketing? Definition & Examples

User Pilot

Picture this: Your social media followers are skyrocketing, your website traffic is through the roof, and your free trial sign-ups are off the charts. Sounds great, right? Well, sorry to disappoint you, but you might be getting excited about the wrong marketing metrics. Vanity metrics. From the article, you will learn what vanity metrics are, how to identify them, and how to choose more actionable alternatives to drive product growth.

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The Challenge of the AI Demo

Tom Tunguz

The AI Demo isn’t easy. Many of the major AI companies have demoed their AI systems, first starting with pre-recorded, & now pushing into live demos. They don’t always work. Multiply Murphy’s Law by a non-deterministic system & it’s not unreasonable to expect AI demos to nearly always hiccup. Demo disruptions aren’t disaster.

AI 155
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Lead-Gen Quarterly Check-in with Martin Adey

Predictable Revenue

Entrepreneurs often struggle with stepping back, especially when their identity and value have been tied to being on the front lines. The post Lead-Gen Quarterly Check-in with Martin Adey appeared first on Predictable Revenue.

Revenue 130
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From Start to Scale: Driving Growth Through Seamless Payments Implementation

Speaker: Michael Veatch, Senior Director, Implementations & Ella Aguirre, Director of Solution Consulting

Embedding payments can be a transformative step for software companies looking to enhance their platform capabilities, boost customer satisfaction, and drive long-term growth. However, the success of payments hinges on a single thing: implementation. Drawing on real-world insights and experiences, payments implementation experts Michael Veatch and Ella Aguirre will explore actionable strategies that can lead to a transparent, friction-free launch and mitigate potential challenges like technical

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The Best Kept Secret in Payments & The Perfect Stripe Alternative

USIO

Usio vs. Stripe Stripe is well-known for its comprehensive suite of payment solutions, which are often the first choice for startups and large enterprises. However, as businesses scale, they may find that Stripe doesn’t always align with their evolving needs. This is where Usio steps in, offering a more customized, partner-centric alternative that can be particularly advantageous for small to mid… Source The post The Best Kept Secret in Payments & The Perfect Stripe Al

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10 types of payment fraud and how software companies can stay vigilant

Payrix

Consumers reported losing close to $8.8 billion to fraud in 2022, an increase of over 30% from 2021, according to the latest Federal Trade Commission data. The top reported frauds included imposter scams, with losses of over $2.6 billion, and online shopping. For software companies embedding payments into their platform, being aware of payment fraud is critical for several reasons.

Payments 100
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The Current Ratio and Quick Ratio: a Guide for SaaS Founders

Cobloom

As a SaaS (Software as a Service) founder, ensuring the financial health of your company is crucial for growth. When aiming for sustainable expansion, it’s essential to understand key financial metrics that provide insight into your company’s liquidity—your ability to meet short-term obligations. Two of the most important financial ratios for measuring liquidity are the current ratio and the quick ratio.

SaaS 52
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The Helpful Content Update Was Not What You Think

The Moz Blog

Are Google’s Helpful Content Updates affecting your rankings in unexpected ways? It might not be just about your content. As the August update rollout wraps, we can expect some winners and some losers, but why? Tom Capper digs into the data and reveals the surprising reality of what sites impacted by the Helpful Content Update have in common.

Data 134
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Tracking Usage Metrics for SaaS Product Improvement

SaaS Metrics

Discover how tracking usage metrics can transform your SaaS product and unlock hidden opportunities for improvement and growth! The post Tracking Usage Metrics for SaaS Product Improvement first appeared on SaaS Metrics.

Metrics 52
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Hiring a Strong New VP? Let Them Pick Their Right Hand Person

SaaStr

So there’s a mistake I see a lot of founders make again and again, especially when cash is tight. In fact, these days cash is tight for most, even if you’re at $20m, $50m, $100m ARR, since everyone’s trying to get more efficient and profitable. And the mistake they make is they finally hire a great VP of Sales, Marketing, CS, Product, etc. that they really believe in … and then … they sort of veto or don’t quite believe in their first hire.

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Which Design Era Are We In?

Tom Tunguz

When the internet became popular in the 1990s, websites were static & adopted the design language of their creators : blue links & images. Then, we added interactivity with Javascript. In 2005, Gmail claimed the title of most sophisticated app. Soon there after, Google Maps enabled interactivity in the browser for 2D maps. Next, the first mobile apps were launched.

AI 231
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Clouded Judgement 9.6.24 - King Making

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Kingmaking in the Era of AI When too many kings vie for the crown, you’re left with a brutal game of thrones. Can anyone truly win in a game of thrones? And will the end justify the means? I’ve been thinking about this a lot recently.

Cloud 164
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How I Turned My $200-per-Week Side Project Into a 7-Figure Company

Buffer Resources

I like to joke that my company was a 15-year overnight success story. I never set out to start a business. As an early adopter of digital photography, I regularly had friends and family turn to me for help. They’d bring over bags of memory cards, asking what to do with them, or hoped to digitize the boxes of printed photos gathering dust in their basement.

Education 109
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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Dear SaaStr: Should You Always Ask a Co-founder to Invest Their Own Money?

SaaStr

Dear SaaStr: Should You Always Ask a Co-founder to Invest Their Own Money? No. Especially if they haven’t really made any money yet, and you have more. In both my start-ups, I was the only founder to contribute cash. It didn’t matter. Yes, you need money one way or another to startup. But writing code, bringing in the first customers, raising seed funding, recruiting the team, and almost anything else is more important than money.

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The True Cost of CS Tools and Software

Predictable Revenue

Customer success employees ensure customers achieve their outcomes by guiding them through ongoing support to maximize product adoption. The post The True Cost of CS Tools and Software appeared first on Predictable Revenue.

Software 130
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Turn Marketing Into Meaningful Relationships — Whiteboard Friday

The Moz Blog

In this episode, Navah reminds us that long-term relationships with customers are fostered through communication and value alignment. With budget and consumer behavior in mind, learn how and where can you best serve your customers the content they are looking for.

Marketing 116
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How to Write a Blog Post: A Full Breakdown of How We Do it at Buffer

Buffer Resources

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.  As you can probably guess, we don’t do things the same way anymore. Our blog and writing process have seen many iterations throughout the years.

AI Search 102
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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O'Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Dear SaaStr: Is it a Red Flag if The CEO is Only Interested in Selling the Company?

SaaStr

Dear SaaStr: Is it a Red Flag if The CEO is Only Interested in Selling the Company? It is. Or at least — it’s a Yellow Flag. The company will never be great if the CEO is thinking this way. There are so many start-ups, so many products, so much competition. You can build something to sell, and it can work. IF you have something very unique and differentiated.

Pricing 286
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GTM 110: Vertical SaaS Secrets and Unlocking Growth with Price’s Law with Dennis Lyandres

Sales Hacker

Dennis Lyandres is currently an Advisor at Iconiq Capital. Before that, Dennis spent 8.5 years with Procore during which time Procore grew from $10m to over $900m+ in revenue and went public on the NYSE. Dennis started at Procore as EVP of Sales in 2014, before moving to the CRO role in 2018 where he was responsible for driving revenue across all customer-facing functions including Sales, Marketing, Customer Success, Rev Ops, Procore.org and Business Development.

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Sins of an Agency: Parting Ways With Our Biggest Client

The Moz Blog

How do you decide whether to fire or keep your biggest client?

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We Published 400+ LinkedIn Page Posts in the Past Year as a B2B Company — Here Are 9 Tactics That Worked for Us

Buffer Resources

Over the past year, I’ve shared over 400 posts on LinkedIn, resulting in a 2.5X+ growth in CloudZero’s follower count — all through organic social media. Sometimes, it feels like everyone is leaning into 'unhinged' social media or TikTok—esque videos, but this doesn't align with our brand and values. We want our customers and audience to see us as trusted, reliable, and thoughtful.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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Dear SaaStr: What are The Pros and Cons of Raising VC Money from a Corporate VC?

SaaStr

Dear SaaStr: What are The Pros and Cons of Raising VC Money from a Corporate VC? The pros, and the cons, are both limited. The issues here are smaller than they used to be. Cons: Usually won’t carry the company or write many “second checks”. So not an ideal lead investor. This is the biggest issue, or a least. trade-off. Traditional VCs usually reserve another 1x-2x of their first check for later investments.

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What is HIPAA Compliance and Why is it a Must for Your Company?

Scytale

Many organizations struggle to find a clear path to HIPAA compliance. They are constantly led off course by trying to understand the complicated terminology, policies and requirements surrounding compliance. They frequently fall short due to misinterpreted jargon or changes in policies and ‘close enough’ is becoming good enough. Unfortunately, when it comes to HIPAA compliance organizations can no longer afford to stay out of the loop and they’re either 100% compliant, or not at all.

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The hidden gap in user lifecycle management: Addressing mid-lifecycle changes

BetterCloud

Onboarding users to your SaaS subscriptions is a fairly simple, though tedious task. If you have 5-10 employees, it’s cool – especially if your company has a single, dedicated employee for onboarding and offboarding. For instance, managing user accounts and permissions within Google Workspace alone can be a significant burden on IT. Then, when you start hiring employees and adding SaaS tools, your IT team can get burnt out – fast.

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The 7 Best Social Media Management Tools in 2024 (+ Their Alternatives)

Buffer Resources

On any given day, you're creating social media posts, repurposing existing content, staying on top of trends across platforms, reviewing your analytics for social media reporting, and so much more. Phew. Doing all of this manually can make you bone tired and burned out. Luckily, there are plenty of social media management tools to take some of the tasks off your to-do list.

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Evaluating Embedded Payment Providers For Your Software? Get The Evaluation Scorecard Today

Choosing the right Embedded Payments partner can feel overwhelming. This evaluation scorecard and comprehensive buyer’s guide simplifies the process by breaking down key criteria to consider. Learn how to assess partners that align with your goals, offer personalized support, and drive long-term success. This guide and scorecard equip software companies with the insights to make confident, informed decisions that enhance customer experience and fuel business growth.

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Dear SaaStr: How Should I Pay Sales Reps When Our Customers Pay Monthly?

SaaStr

Dear SaaStr: How Should I Pay Sales Reps When Our Customers Pay Monthly? There are basically two options — really three, by blending the two: The first is to pay monthly commissions. I generally don’t recommend this. I.e., if you pay the reps a 10% commission on what they close … and the customer pays say $500 a month … you pay the rep $50 a month.

Scale 269
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Who Needs ISO 27001 Certification?

Scytale

ISO 27001 is one probably the most widely recognized and respected information security standard in the world. But what does that have to do with your business? ‘Information security’ sounds like an abstract, complex technical issue; the kind of thing only data centers and secret government agencies have to worry about. And that may once have been true.

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Navigating Monetization Strategies: How to Iterate Pricing While Keeping Your Customers Happy

Chargebee

Pricing isn’t a static element but a dynamic lever for growth. For CFOs and CEOs of SaaS companies, mastering the art of pricing strategy can impact revenue, customer satisfaction, and how quickly you are able to grow.

Pricing 96