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The Founder’s Guide to Developer-led Growth with WorkOS (Video)

SaaStr

Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?

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Ham and Egg: How Team-Based Selling Boosts Win Rates

Sales Hacker

Scott’s newsletter makes a great point: as buying teams get bigger and bigger, our sales teams need to grow with them. In other words, the partners balance out each other’s strengths and weaknesses. First, identify your team member’s strengths and weaknesses. Business case development and IT/tech strategy.

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Is Seed the new Series A? (Video + Transcript)

SaaStr

Since 2010 we’ve seen more startups, funds, and capital than ever before, but with this drastic increase, investors are seeing unexpected new trends reshaping the future of the industry. Emilie Maret | Fellowship Team @ The Family. Emilie Maret | Fellowship Team @ The Family. Want to see more content like this? Emilie : So, yes.

New CTO 179
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How to Get a SOC 3 Report: 4 Easy Steps 

Scytale

Whether you’re a new entrepreneur in the software industry, scaling your startup, or a seasoned SaaS provider, securing a SOC 3 audit report can be a game-changer for your business , helping you strengthen customer trust while demonstrating your unwavering commitment to data security. The good news?

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How SMB Digital Brands Can Win the Best Talent

FastSpring

If you have the CEO, CTO, some executive chat through, here’s the big picture of the company. You get to work with a lot of different teams. Why are you looking for a new job? Is your big company doing a return to office and you have to badge in for four hours every day to sit on Zoom with your team that lives in Virginia?

SMB 102
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Dharmesh Shah of HubSpot: From Day 0 to IPO. What Went to Plan. What Most Certainly Didn’t (Video, Podcast + Transcript)

SaaStr

Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. We have someone that probably 98 percent of you know virtually or socially in some sense, Dharmesh Shah, founder and CTO of HubSpot. But of course, it wasn’t always quite that big!

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The Biggest Sales Excuses You Need to Stop Making in 2018

Sales Hacker

In sales, sellers who cite convoluted reasons to explain poor performance, rather than proactively doing something about it often remain — unsurprisingly — at the bottom of the success ladder. With the new year just around the corner, it is high time to re-examine the many excuses sales professionals make (and what to do instead).