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The product qualified lead (PQL)

Tom Tunguz

It’s typical to see outbound sales teams create new leads by cold-calling - think Glengarry. A hypothetical example at Expensify might be if a user uploads 10 receipts and invites one friend, this user is a PQL and should be sent to the sales team. But the PQL concept is novel.

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Best Auto Dialer Software

Neil Patel

These are: Sales Engagement Platforms Contact Center Software. Sales Engagement Platforms. Sales engagement platforms give you the other tools necessary to conduct effective outreach at scale. The questions you should be asking are: How does this platform fit into your company’s sales cadence?

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Sales and marketing 101 for startups: driving growth together

Chart Mogul

This insight is useful for all GTM models, including both PLG, sales-led growth (SLG). Marketing can analyze which features attract the most users or generate the highest engagement. Then, they can collaborate with sales to prioritize those features in conversations with prospects. That has gone away.”

Scale 52
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The 7 Best Sales Blogs (+3 Newsletters) You’ll Actually Read Every Week

Sales Hacker

How to contribute: LinkedIn doesn’t provide any guidance on how to contribute directly to their sales blog, but the LinkedIn publishing platform allows you to publish your own content and engage with your readers. HubSpot Sales. Focus areas: As a sales consultant and trainer, John gives excellent advice for outbound sales teams.

Sales 106
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Kevin Indig on searching for meaning and the meaning of search

Intercom, Inc.

I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. Atlassian does not have an outbound sales team. Like how can I provide a really good offering of content that people want to engage with and that is all connected, right?

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PODCAST 76: Bottom-up Approach for Sales Rep Productivity Model w/ Kevin Egan

Sales Hacker

Our second sponsor is Outreach , the leading sales engagement platform that enables sales reps to humanize their communications at scale, from automating the soul-sucking manual work that eats up selling time to providing action-oriented tips on what communications are working best. The sales team’s role in a bottom-up approach.

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Salesforce vs HubSpot: CRM Titans Compared for 2025

How To Buy Saas

For more advanced needs like multi-step nurturing or complex logic, Salesforce often relies on integrating its Marketing Cloud or Pardot (now Marketing Cloud Account Engagement) for marketing automation. You can run all your marketing campaigns, nurture leads, and then seamlessly hand off to sales in one system.

Scale 52