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These are: SalesEngagement Platforms Contact Center Software. SalesEngagement Platforms. Salesengagement platforms give you the other tools necessary to conduct effective outreach at scale. Typically, these are outbound dialing platforms, though some come with inbound functionality.
This insight is useful for all GTM models, including both PLG, sales-led growth (SLG). Marketing can analyze which features attract the most users or generate the highest engagement. Then, they can collaborate with sales to prioritize those features in conversations with prospects. With ChartMogul, its easy.
For more advanced needs like multi-step nurturing or complex logic, Salesforce often relies on integrating its Marketing Cloud or Pardot (now Marketing Cloud Account Engagement) for marketing automation. Salesforces AppExchange apps can also carry their own subscription fees. Need advanced customer support tools? Want AI insights?
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