The Prospecting Problem: Balancing Inbound and Outbound Sales Strategies
Sales Hacker
JUNE 11, 2020
Winning by Design proposes the three R’s for effective emails: relevance (why reply), reward (insights or content you offer), and request (engage with you). As long as they are closely aligned with Sales and receiving sales feedback. Set engagement goals. Automate parts of the process and develop nurturing campaigns.
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