The Prospecting Problem: Balancing Inbound and Outbound Sales Strategies
Sales Hacker
JUNE 11, 2020
Winning by Design proposes the three R’s for effective emails: relevance (why reply), reward (insights or content you offer), and request (engage with you). Marketing is best-equipped to develop key messaging. As long as they are closely aligned with Sales and receiving sales feedback. Set engagement goals.
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