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How Salesforce Runs Its Internal Forecasting Process with Salesforce’s VP Sales Strategy & Programs and RVP SMB Sales

SaaStr

​Accurate sales forecasting is more critical to business success than most realize. During SaaStr Annual , Eric Huff, VP of Sales Strategy and Programs, and Theresa Stevens, Regional VP of the SMB sales team, shared an “under the hood” look at how Salesforce does its internal forecasting using Salesforce.

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Approaching Half a Million Customers: How to Win in SMB with BILL CEO and Founder René Lacerte

SaaStr

With a trillion in payment volume coming through BILL in the last five years, managing the payment and compliance engine has required an ongoing effort of a sizable team. This fundamental technology will be even more integrated into all of BILL’s platforms, customer service touchpoints, and engineering.

SMB 312
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Using Generative AI to Drive Corporate Impact

TechEmpower SaaS

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. By automating routine and complex tasks alike, AI allows engineers to focus on innovation and strategic tasks.

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Building a High-Performance Revenue Marketing Engine with Demandbase VP of Global Revenue Marketing Tracy Kraft (Pod 555 + Video)

SaaStr

Tracy Kraft, VP of Global Revenue Marketing at Demandbase, breaks down her strategy for building successful revenue marketing engines for large multinational companies and small startups. Forecast with outcomes orientation. What is revenue marketing? As long as your hypothesis is rooted in data, don’t hesitate to take action.

Revenue 246
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Three Revenue Growth Strategies to Scale Up Customer Success with Hook 

SaaStr

How do you create a predictable, repeatable renewal engine that provides a good jumping-off point for growth? They’re expected to back up forecasts and gut feelings with data. You can partner with your engineering team to get that data in the hands of your CS team or, even better, in the hands of the customer.

Scale 289
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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

Reverse Engineer Marketing from Buyer Empathy Great marketing starts with understanding the buyer’s state of mind. There are two fundamental questions to consider: “Why buy mine? You’re running a distribution business focused on sales success and marketing. But marketing shouldn’t be intimidating.

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Using To-Go Coverage to Better Understand Pipeline and Improve Forecasting

Kellblog

This is the second in a three-part series focused on forecasting and pipeline. In part I , we examined triangulation forecasts with a detailed example. I can easily reverse engineer that we’ve sold only $750K in New ARR to date [8], which is also not good. To-go coverage has dropped from 3.2x Not good. [7].