Approaching Half a Million Customers: How to Win in SMB with BILL CEO and Founder René Lacerte
SaaStr
OCTOBER 23, 2024
In 2006, BILL CEO and Founder René Lacerte set out to define a category around financial operations for small and midsize businesses (SMBs). With SMBs, the smallest business is owner-operated. A mobile phone is their dominant source of managing business activities. If you screw up one payment, customers are going to be angry.
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