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Scaling Customer Success from 0-5,000 Customers with Drata’s VP of Customer Success and VP of Customer Experience

SaaStr

Organizations that invest heavily in customer success earlier see much higher customer retention and loyalty than the competition. But you have to be intentional and clear on what and where you want to invest to drive that high-value impact. For example, say your company is going upmarket to Enterprise.

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3 Secrets to Help You Sell Upmarket Faster

SaaStr

There are higher stakes with Enterprise; selling can be done internally and externally, but sales cycles are longer, and reps can’t balance as many deals as SMB reps. . # When moving from SMB to Enterprise, shifts in strategy can be stressful. For long term growth, be ready to build a reliable pipeline to “land and expand.”

Scale 300
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Thanks to ChartMogul, ChurnZero, Cledara, Secureframe, and Verdane for Sponsoring SaaStr Europa 2023!

SaaStr

Secureframe helps companies get enterprise ready by streamlining SOC 2, ISO 27001, GDPR, CCPA, PCI DSS and HIPAA compliance. Verdane is a specialist growth equity investment firm that partners with tech-enabled and sustainable businesses based out of Europe to help them reach the next stage of international growth.

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SaaStr Podcast 454 (and Video): Shiven Ramji, Auth0 Chief Product Officer on What To Expect From a (Great) VP+ of Product

SaaStr

Yet, as time passes, the cost of failure grows, and therefore experience, research, and enterprise readiness are essential. It’s wise to invest in your product leader sooner rather than later. Prepare for a bumpy growth journey from startup to enterprise readiness.

Scale 246
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The 4 Questions Startups Should Ask Themselves about Building with Generative AI

Tom Tunguz

Enterprise readiness will be an essential : ensuring buyers are safe from legal & compliance risks. It’s likely startups start at plug-ins & then move down with scale that affords more usage & more capital to invest. Competing on algorithms is possible but hard. Access to proprietary data provides a moat.

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How to Scale a Platform and Ecosystem to $10B with Atlassian CRO Cameron Deatsch (Pod 611 + Video)

SaaStr

Scaling to satisfy customers’ demands depends on innovation and foresight combined with enterprise-ready technology and the right partners. Both partners need to consider cultural fit as a priority and ensure they are both invested in one another’s success.

Scale 265
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11 application security questions that show if your SaaS is enterprise-ready

Audacix

Most SaaS companies think about these accreditations AFTER they've become a bottleneck to completing more enterprise deals. This is a natural thing to do given that there is always a tension between investing in growth and investing in security. Particularly when established norms and methods need to be changed.