5 Nonobvious Learnings from Atlassian’s Path to The First $10B in ARR With Ex-CRO Cameron Deatsch
SaaStr
FEBRUARY 16, 2025
By forcing self-service, they inadvertently created stronger customer champions who had to deeply learn the product themselves. This “hands-off” approach counterintuitively led to more organic expansion within enterprises. This created a natural product-market fit validation system for their marketplace.
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