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Our goal with this research was to better understand the SaaS landscape by analyzing the behavior and characteristics of modern, funded companies. Our mission was to answer some of the popular questions that are asked regarding the go-to-market methods of recently developed apps.
Instead of treating feature requests as a liability, they used them as marketresearch for third-party developers. This created a natural product-market fit validation system for their marketplace. Each rejected feature request became a potential business opportunity for partners. The common thread?
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