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From this set, we manually filtered out companies that are not offering a product, e.g. venture capitalists, software-development shops, etc. Then, one by one, our dedicated marketresearch team went through those 2006 companies and segmented them into B2B or B2C segments.
Instead of treating feature requests as a liability, they used them as marketresearch for third-party developers. This created a natural product-market fit validation system for their marketplace. Building a $10B ecosystem sometimes means doing the exact opposite of what enterprisesoftware conventional wisdom suggests.
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