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You will need a VP of Engineering to manage these processes, recruit and build the team, and make your product more secure and enterprise-ready. Once you have true product-market fit, for real (say 100+ happy, high-NPS customers) … it really is a formula in SaaS. You’ll need more than 5–10 engineers to go big.
On Wednesday, December 16th at 9:00 AM PT, Redpoint Office Hours will welcome Giancarlo ‘GC’ Lionetti , the CMO of Confluent, which was founded by the original creators of Apache Kafka® and pioneered the enterprise-ready event streaming platform. billion valuation for its recent $250 million Series E round.
She joined a team of two, and there was a lack of product-market fit beyond small groups of researchers. After that, they released instruction following models, which were the first Enterprise-ready models. The reality was productmarket fit wasn’t quite there yet. How did they get here?
Anne is a strategy, marketing and product leader with nearly 20 years of experience building enterprise-ready, scalable platforms. She joins us as SVP of Marketing, and most recently led global marketing at Unity Technologies, a real-time 3D development platform provider.
I think the annual planning process that we actually ended up running was pretty similar to every other one we had run, but it was a couple months after we had just really deeply understood what it was people were using Segment for today and what they wanted to be able to rely on it for at a bigger, more enterprise-ready scale.
That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or productmarketer. What is product led growth marketing. Your market is mature, saturated, crowded and overserved.
Why would you come up with a 24 months roadmap when you just have funding for another 6 months and still didn’t figure out your product-market fit? ProductMarketing. This is the function in the organization that is really going to amplify the product messaging in your company, and the other way around.
Instead of treating feature requests as a liability, they used them as market research for third-party developers. This created a natural product-market fit validation system for their marketplace. By keeping core products simpler and pushing customization to marketplace apps, they created a more adaptable platform.
In terms of metrics, how do you determine success and productmarket fit itself within an organization? Oculus our VR gaming platform is now enterpriseready. We’re seeing a lot of work being done by large enterprises to use Oculus for training and even build Empathy. We see them building Empathy Labs.
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