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In this conversation recorded at ELC 2023, Segment’s former CRO Joe Morrissey and former chief productdevelopment officer Tido Carriero discuss how they turned sales-product tension into a successful $3.2B And your feedback to me was, “look, this product is great. The problem is the sales team.
That’s why we wouldn’t dare tell you what product-led growth marketing is or how to do it. Instead, we’re going to show you how to drive it in your role as head of growth or productmarketer. What is product led growth marketing. Poor retention and low customer LTV. Your product is complex.
The “Anti-Enterprise” Enterprise Model Most surprising insight: Atlassian’s growth challenges conventional enterprise wisdom. While competitors invested in huge sales teams, Atlassian actually restricted direct customer interaction.
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