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Enterprise buyers: Need predictability in pricing Want to buy solutions, not features Require modularity and customization Have completely different procurement processes The key is to repackage your components into enterprise-ready solutions. In 2019, top SaaS companies spent 50-55% of revenue on sales and marketing.
Dear SaaStr: What’s The Number One Challenge for Scale-Up Stage Founders? You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales. You will need a VP of Product to scale your roadmap. But you won’t scale past $4m-$5m without a true, seasoned VP of Engineering. As are you.
Scale-ups are exciting. Scaling to satisfy customers’ demands depends on innovation and foresight combined with enterprise-ready technology and the right partners. They have grown to over $3 billion in revenue while keeping sales and marketing spending under 15% of revenue for all 20 years they’ve been in business.
In this new SaaStr series called “What’s new at…,” Jason Lemkin chats with WorkOS CEO and founder Michael Grinich about what it takes to be Enterpriseready in SaaS, building vs. buying, and who the stakeholders are in a B2D motion. They offer all the features you need to sell to Enterprise customers. It’s not an option.
Q: What’s the number one challenge for scale-up founders? You can hack managing and finding 1–3 reps yourself, but after that, you really need a VP of Sales. You will need a VP of Product to scale your roadmap. But you won’t scale past $4m-$5m without a true, seasoned VP of Engineering. She can be your CTO forever.
If your SaaS business has a sales team, there’s no way to grow 100% year-over-year without also growing your sales leadership. In this talk, CircleCI VP of Revenue Jane Kim will talk about the 5 mistakes all new sales leaders make. Sorry, I’m a sales leader, I can’t help it. SaaS = Software that scales.
OpenAI’s Head of Sales, Aliisa Rosenthal, joined OpenAI a year and a half ago — before ChatGPT launched. After the launch of ChatGPT, they went from 30 leads a week to 10,000. After that, they released instruction following models, which were the first Enterprise-ready models. How did they get here?
Kelly Del Curto, Senior Director of Sales @ Lever, joined with Tammy Aguillar, Area VP, Commercial Sales @ DocuSign, Kate Earle Jensen, Head of Platform Sales @ Stripe, and Lauren Schwartz, VP of EnterpriseSales @ Fivetran share the following suggestions about how to move your sales organization into larger markets. #
As Managing Director of Salesforce Ventures, Nowi Kallen , shared at last week’s Workshop Wednesday, there are five main challenges of moving upmarket and tips to follow if you want to succeed at Enterprisesales in today’s macro environment. For many, moving upmarket makes sense to scale. We’ve already mentioned the why.
You’ll need to hire a VP of Product who can guide your company to grow at scale. Yet, as time passes, the cost of failure grows, and therefore experience, research, and enterprisereadiness are essential. A product expert carries you through your beginning stages to scaled, organized growth.
Although Linda started her career in sales, she has spent the past twelve years scaling post-sales teams and moving hyper-growth companies like Zendesk, Slack, and now Gong upmarket into the enterprise realm. What “customer success” looks like evolves as your company and customers scale upmarket.
We’ve gathered a list of articles, videos, and podcasts you can check out: Score Your Company’s SOC 2 Readiness. This is Scale , Intercom’s podcast series on driving business growth through customer relationships. And then, it allows companies to be more enterprise-ready. Scaling security as a startup.
Kyle Benson , Brand Design Lead. Going upmarket usually involves a rebranding effort to appear more enterprise-ready. Scott: As we scale as a company, we’re finding that we are working more and more with outside vendors, or outside agencies, for various teams. You need to scale in various ways.
Product-Led Growth (PLG) is a consumer-centric scaling, conversion, and retention philosophy that uses the product itself as the primary growth driver. Let’s learn more about how you can become PLG-ready and get familiar with the Top 10 tools you must adopt today. Also, there is less pressure on Sales. Typeform does just that.
Main benefits of using SSO platforms include: Added ease of use for end-users, which enhances customer satisfaction Less stress on developers to create new authentication solutions Improved security and compliance capabilities A seamless experience that is easy to integrate Better and easier to manage, especially while scaling up fast.
From the SaaS development perspective, this stage involves dynamic user and customer lists that need to be managed on an ongoing basis, not to mention the various signup and login analytics requirements that grow as you scale up. #2 Self-service documentation is one of the key ingredients in the “SaaS scaling sauce” today.
Sales wants more features. In this conversation recorded at ELC 2023, Segment’s former CRO Joe Morrissey and former chief product development officer Tido Carriero discuss how they turned sales-product tension into a successful $3.2B The problem is the sales team. The sales team don’t know how to sell the product.
A very visionary (or not so experienced) product manager would start to build the most amazing experience mock-ups around this user story, just to realize that building it perfectly might lead to exhausting 3 sprint epic, which would cause the R&D team not to deal with other crucial features.
If you need to get up to speed on multi-tenancy, here’s a break-down of the latest trends and leading concepts governing it today. Now, questions of how to handle proper development cycles, bug fixes, CI/CD, monitoring and scaling of multi-tenant SaaS environments are taking center stage. Scale for All. SEE HOW EASY IT IS.
Most companies, particularly larger enterprises, want proof from their third party vendors that their sensitive data is protected when it handed over to you and while you store in the cloud. With a SOC 2 report, businesses will spend less time performing due diligence as part of the sales cycle.
Cross-team sharing is key to scaling DevOps effectiveness Do you have sharing, caring team members? The competitive advantage comes from the fact that enterprises of all sizes want to see enterprise-ready software. This is true irrespective of whether these said enterprises are building the software or buying it.
But simply asking these questions of prospective penetration testing companies will help you guage just how they will work with you in the future and whether there is a cultural fit between both your teams. As a B2B SaaS company ISO27001/27015 and SOC2 are must-have certifications if you want to prove your " enterprise-readiness ".
If you are building a B2B SaaS then proving you have thorough and consistent for securing your web applications and APIs can ultimately end up making or breaking your sales efforts. Web app cyber attacks can range from targeting the server database or aim at disrupting a large-scale network.
This is disruptive, bottom-up sales…where employees of an organization can choose what products they want to use instead of being forced to use certain tools by IT or operations departments in a more top-down approach. Long sales cycles and low revenue per employee. Prospects are able to experience an “Aha!”
Since then, I have been leading Uberall product team, which we’ve scaled from 3 people to 12 people over the past 5 years. There are many posts out there explaining how startup co-founders should “land the first sales, then hire the first 2 sales and when to hire a VP sales”.
The “Anti-Enterprise” Enterprise Model Most surprising insight: Atlassian’s growth challenges conventional enterprise wisdom. While competitors invested in huge sales teams, Atlassian actually restricted direct customer interaction.
Prior to Workplace, Christine was Head of America’s for Facebook’s Audience Network and before that spent 5 years as a Group Director across multiple different sales and account teams within Facebook’s mid-market channel. What have been the biggest benefits of scaling a SaaS company within a non-SaaS company?
As a CEO, youre leading through unprecedented uncertaintygeopolitical shifts, economic volatility, and rapid advancements in AI. Excitement fuels AI adoption, but without coordination, it leads to waste rather than innovation. But now, each passing day brings new uncertainties, making execution feel increasingly complex.
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