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Differentiating between Small and Medium Businesses (SMB) and Enterprise, or larger companies, is vital. You’ll need to find and hire different types of sales reps, specifically to sell into the Enterprise since enterprise sales are more challenging and typically take longer than selling into an SMB.
Although Linda started her career in sales, she has spent the past twelve years scaling post-sales teams and moving hyper-growth companies like Zendesk, Slack, and now Gong upmarket into the enterprise realm. What “customer success” looks like evolves as your company and customers scale upmarket.
Main benefits of using SSO platforms include: Added ease of use for end-users, which enhances customer satisfaction Less stress on developers to create new authentication solutions Improved security and compliance capabilities A seamless experience that is easy to integrate Better and easier to manage, especially while scaling up fast.
Pros: Good integration capabilities, Strong security Cons: Costs add up quickly while scaling up fast, Getting started can be complex Pricing: $2/month/user (Basic), $8/month/user (Ent.) Scaling up fast and need a solid Single Sign-On solution? 1500 minimum. #2 2 – Auth0. 3 – Frontegg. 7 – SecureAuth.
Enterprise buyers: Need predictability in pricing Want to buy solutions, not features Require modularity and customization Have completely different procurement processes The key is to repackage your components into enterprise-ready solutions.
I think the annual planning process that we actually ended up running was pretty similar to every other one we had run, but it was a couple months after we had just really deeply understood what it was people were using Segment for today and what they wanted to be able to rely on it for at a bigger, more enterprise-readyscale.
Since then, I have been leading Uberall product team, which we’ve scaled from 3 people to 12 people over the past 5 years. Intro Hi, my name is Victor. I co-founded a company called Spotistic back in 2012, which we sold to Uberall in 2015. Start by figuring out the strategies that will bring you effective, efficient and long term growth.
Challenge #1: Starting with Product-Led Growth and Deciding If It’s Worth It If you start with PLG and want to move your customer base and prospects to Enterprise deals, you might ask yourself: Should I go for it? For many, moving upmarket makes sense to scale. The solution for this challenge? Show and deliver business value upfront.
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