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From marketplace to SaaS business: How Udemy acquired 80% of the Fortune 100

Intercom, Inc.

Seeing a real demand for business courses in their consumer marketplace, the team identified an opening in the market to disrupt corporate training and hypothesized that employers would be more than willing to pay. Prospects were confused over how the marketplace worked and the sales team struggled to explain it.

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Selling Sales Enablement as a Service

Sales Enablement, SaaS and Growth

While my attention is laser focussed on helping our sales organisation hit quota, lately I’ve been thinking about how HubSpot’s partner marketing and sales agencies, of which there are more than 3,400 can sell sales enablement as a monthly recurring service. That’s where sales enablement comes in. That’s where sales enablement comes in.

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Sequencing Business Models: The Types of Marketplaces

Casey Accidental

Casey’s first sequencing business models essay talked about the transition from a SaaS business model to marketplace business model, and why it’s so difficult. In this essay, we’ll go deeper into the gradients of marketplace models that a company can sequence to, and as a follow up, we will do the same for platforms.

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5 Interesting Learnings from Upwork at $400,000,000 in ARR

SaaStr

Upwork is one of those products and marketplaces many of us use all the time — including Team SaaStr — but we don’t often see discussing that much as a public SaaS / Cloud company. 80% SMB, 20% Enterprise. While Upwork has made inrounds into the enterprise, it remains squarely an SMB product. But it should be.

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JumpCloud hits AWS marketplace as Apple's enterprise market grows

IT World

Apple’s growing status in enterprise IT expands just a little more with news that cross-platform device management company JumpCloud,now offers its service via Amazon’s AWS marketplace. Identity, platform agnosticism, and the future of IT. To read this article in full, please click here

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Thanks to Capchase, Intellum, Pilot, SafeBase, and Tilled for Sponsoring SaaStr Annual 2022!

SaaStr

Pilot’s leading team of US-based experts, supported by elegant software, delivers world-class bookkeeping, tax, and CFO services trusted by growing businesses like yours. SafeBase enables sales and security teams to efficiently collaborate and close enterprise deals faster. Welcome to Payfac-as-a-service.

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5 Interesting Learnings from Cvent at $650,000,000 in ARR

SaaStr

but 30% comes from its so-called “Hospitality Cloud” which is really a marketplace for event services. The marketplace side took a bigger hit from the events shutdown during Covid (and also has lower gross margins), but is still a material contributor. #3. Two Related Products Are Key to Growth.