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With a New, AI Demo Stage from 100+ Top AI Start-Ups! It’s 50% about the intersection of AI + B2B, 50% about GTM in 2025+, and … 50% about helping you meet the best of the best! It’s May 13-15 in SF Bay, again on our 40+ acre indoor-outdoor campus ! The SaaStr.AI Summit Is Back and Bigger.
In the latest installment of SaaStr’s What’s New series – where we sit down with the leaders in SaaS and Cloud for the inside scoop on what’s top of mind and what’s new, SaaStr CEO and Jason Lemkin chats with the CEO of ZoomInfo , Henry Schuck. So, what’s new at ZoomInfo? ” And there can be some truth to that, right?
They’re a barometer of sub-enterprise B2B SaaS in many ways. Combining Strong Growth With A New Level of Efficiency. 23% Customer Count Growth Leads to 30% Revenue Growth, but NRR dips to 104% HubSpot is still very much SMB, especially the “M” of SMB. We all at least sort of know HubSpot.
“For large enterprise customers, your stakeholder map is almost always too small” — Alex Farmer, VP CS, Cognite Data. Another top mistake SMB folks make trying to sell enterprise. You lose enterprise deals when someone that knows the playbook outsells you by getting to all the stakeholders. A good one.
5/ Moving from CTO-led -> VPE-led dev team. Hard go truly enterprise without it. Most of us hire a VP of Engineering to take over from our CTO because we see the CTO is getting burnt out, or has trouble building a dev team > 8-9 folks, or gets disinterested in solving technical debt, bugs, etc. More here.
Co-founder and CTO Dharmesh Shah shared with us how they got there — and the top mistakes they made — just 3 quarters after their IPO. There are rules in starting an enterprise software company. You will fail if you: 1) try to build a suite of products out of the gate, 2) focus solely on SMBs, or 3) have an MBA.
It’s too much to learn on the fly for most new VPs of Sales. So, as leaders, you have to start from scratch and hire new people who weren’t trained in horrible ways or hire people who have been around long enough to know that sales are hard and deals can take six months to close. They wanted a one-call close.
As the evolution of the company, as we started moving up market, started selling to enterprises, it was, “OK. Now we have to hire VP marketing who has enterprise experience.” Then we needed to hire a sales guy who had experience selling to enterprise. We got the guy who ran enterprise sales at Rackspace.
So mid-market, we’re about 40 to 50K ACV enterprise. So up to 100-150K and SMB, we’re at 2K. So it really focused our efforts on selling larger deals and go after the enterprise space. But our first rep that I would call like that, enterprise, was actually coming from a large group. We made the mistake.
Jason Lemkin: 50 reps in a new city that you’ve never met, and hired in 60 days when you’re in the low millions ARR. And then you keep resources on them because for the next three to six months, you’re taking feedback from customers and feeding it back into that new functionality or that new product.
SMB Sales & SDRs at (Smaller) Scale [18:20]. Although our firm is based in Silicon Valley, I’m based on the East Coast so I spend a lot of time working with founders in New York City, Boston, and London. We were part of the office of the CTO. SMB Sales & SDRs at (Smaller) Scale [18:20]. Sam’s Corner [41:10].
Additionally, “leapfrog” candidates—those who come from a level below the C-suite, such as senior vice presidents—now make up roughly 5% of new chief execs. Q: FranConnect has customers of all sizes, from emerging and growing to scaling and enterprise. We had to say: what does SMB want? You run the gamut.
If you're primarily targeting very large enterprise companies, it's very hard usually to use PLG as the only way to sell to those companies. But if you target SMBs or consumers, PLG is a fantastic way, and you have a very large user base to reach out to as well. Once you have that, you can begin to acquire some new users.
362: The Future of the Customer with Bernadette Nixon, CEO @ Algolia, Jay Snyder, Chief Customer Officer @ New Relic, and Nick Mehta, CEO @ Gainsight. This episode is an excerpt from a session at SaaStr Summit: Enterprise. This episode is an excerpt from Jason and Loren’s session at SaaStr Summit: Enterprise. Jay Snyder: Yeah.
Investors should immediately engage with the CTO to assess their technical capabilities and potential, as great CTOs can demonstrate their exceptional skills quickly. The Qualities of Great CTOs (00:15:54) To identify great CTOs, it may take interviewing 20 candidates.
Erica Schultz is Chief Revenue Officer @ New Relic, the company that gives you the real time insights your software driven business needs to innovate faster. Prior to their IPO, New Relic raised over $214m in funding from some of the best in the business including Benchmark, Insight Venture Partners and Blackrock, to name a few.
Before Quip, Sam spent an incredible 3 years at Dropbox where he was the first enterprise sales rep in the entire company. How does this change when selling to SMBs vs enterprise? * Are marketing becoming the new sales team with their content being used more and more in the sales funnel? And 10 months later, here I am.
Join Vlad Shmunis, founder, chairman, and CEO of RingCentral as he discusses RingCentral’s journey from a two-person startup to a $7B market cap global enterprise communications company (NYSE:RNG) — the good, the bad, and the ugly. Vlad: So what’s the new reality? So we needed to kind of get the new mindset going.
The All-Team Roadmap Rule : Neo4j discovered that involving every team member in roadmap prioritization and ensuring everyone gets at least one priority item per release cycle increased adoption of new features by 47%. At SaaStr Annual Neo4j’s CTO Philip Rathle shared their playbook for scaling from $0 to the first $100M.
Is your title CTO? Dharmesh: Yes, CTO. And then I met Brian in grad school and we both have this kind of shared passion for SMB. And whether they start a new company or not, they sort of live as a user at the edge. How many new people signed up for our service or product in the last 90 days? So this is Dharmesh.
That’s why we’re thrilled to back Hammerspace and lead their $100m Series B, the company building a new kind of data platform - a parallel global file system with automated data orchestration for the AI and hybrid cloud era. Their CTO, Trond Myklebust is equally impressive. Hammerspace breaks this lock-in.
Is your title CTO? Dharmesh: Yes, CTO. And then I met Brian in grad school and we both have this kind of shared passion for SMB. And whether they start a new company or not, they sort of live as a user at the edge. How many new people signed up for our service or product in the last 90 days? So this is Dharmesh.
35:30) Optimal team structures for SMB sales organizations. (52:25) Martin Roth: [4:44] And for the first two, three years, I mean, I carried a bag and had to go figure out how to do enterprise sales and made a bunch of mistakes along the way. But it was all by going after enterprise, like $100,000, $300,000, $500,000 deals.
Prior to InCountry, Peter founded six and sold 6 enterprise software companies that were acquired by Sun, Citrix, VMware, Oracle, Sprinklr and Prograph. Previously, Peter was also the CTO/CIO of CBS Interactive where he brought CBS into the cloud. At Sun, Peter was the CTO of the Liberty identity consortium that designed SAML 2.
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