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The Enterprise Journey: 8 Keys to Going Upmarket Successfully with Workiva’s CEO Julie Iskow

SaaStr

Julie Iskow, CEO of $600m+ public SaaS leader Workiva joined Norwest Venture Partners Sean Jacobson at SaaStr Annual for a deep dive on going More Enterprise. Just look at the numbers: Enterprise customers bring 95%+ best-in-class retention vs. 85% in mid-market. Waiting too long to start their enterprise planning.

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5 More Interesting Learnings From HubSpot at $2.4 Billion in ARR

SaaStr

75% of Customers Are Onboarded By Partners Partners don’t just matter in the enterprise. Agencies and other shops are repsonsible for onboarding a stunning 75% of all HubSpot customers. #2. They recently did an Analyst day though that had some more great data that I thought was super interesting, and worth a deep dive.

SMB 317
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The Rise of Vertical SaaS: Achieving 110% NRR from SMBs with Mangomint’s CEO

SaaStr

How to Make Onboarding Work for SMBs While in some cases, selling to SMBs is easier than Enterprise in many ways, one way in which it’s fundamentally harder is onboarding. The user just leaves if it’s too hard, and yet you can’t have a 4-second onboarding process with complex software. Most sales reps hate it.

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Usage-Based Revenue Models: Successes and Pitfalls from Checkr COO Lindsey Scrase on CRO Confidential

SaaStr

It was started in 2014 when founders Daniel and Jonathan were working together at a delivery startup and experienced firsthand how slow background checks were slowing down worker onboarding. Enhancing implementation and onboarding processes.

Revenue 299
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PayFac vs. ISO: What Is the Optimal Integrated Payment Strategy in SaaS?

Understand the nuances of speedy onboarding with PayFacs and the enterprise value advantages of ISOs. Our comprehensive article delves into the merits and challenges of Payment Facilitators (PayFac) versus Independent Sales Organization (ISO) registration. Delve deeper into issues of scalability, compliance, and setup.

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5 Things That Are Actually Working and 5 Things That Aren’t in B2B SaaS AI with Ironclad’s CEO and a16z

SaaStr

AI-powered Customer Onboarding and Customer Support We’re seeing a lot of companies using either AI tools they built themselves or through 3rd-party AI SaaS vendors have success helping users understand a new behavior or use a product for the first time. The self-serve enterprise can be tough versus humans leaning into the bigger deals.”

AI Search 290
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Inherent Churn vs. Fixable Churn: You Have to Attack Both

SaaStr

Easy in enterprise, hard in true SMB. # Your job is either to go much more enterprise to get to 100% NRR or to make your product into the OS for an SMB. They improve onboarding, and integrations, and training, and sales comp plans, and more, and that all helps and is crucial. The Goal for SMB SaaS is 100%+ NRR.

Churn 277