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The Enterprise Journey: 8 Keys to Going Upmarket Successfully with Workiva’s CEO Julie Iskow

SaaStr

Julie Iskow, CEO of $600m+ public SaaS leader Workiva joined Norwest Venture Partners Sean Jacobson at SaaStr Annual for a deep dive on going More Enterprise. Just look at the numbers: Enterprise customers bring 95%+ best-in-class retention vs. 85% in mid-market. Waiting too long to start their enterprise planning.

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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

Price low to minimize adoption friction, grow quickly, and then move up-market after developing broad adoption. Skimming is less common in the software world because few startups develop a product at launch that will be accepted by the most sophisticated customers (and those willing to pay prices that generate the greatest margin).

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The Rise of Vertical SaaS: Achieving 110% NRR from SMBs with Mangomint’s CEO

SaaStr

How to Make Onboarding Work for SMBs While in some cases, selling to SMBs is easier than Enterprise in many ways, one way in which it’s fundamentally harder is onboarding. Mangomint has one onboarding manager for every two sales reps, but with no contracts and a 30-day free trial, onboarding starts during the trial.

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How Windsurf / Codeium Built a Billion-Dollar AI Company and a Winning Sales Machine

SaaStr

Their product is generating an impressive 45% of developers’ code on average. Beyond their code assistant, they’ve developed Windsurf AI, an agentic IDE allowing non-technical users to build applications – accelerating productivity even further.

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What Successful SaaS Companies Outsource So They Can Scale Faster

FastSpring

Fred, who is the current director of growth at Planday and an advisor to FastSpring, explains that SaaS companies can scale much faster when they focus development on things that directly add customer value. Fred has worked with companies of all sizes, from startup to enterprise, and offers specific insights for different stages.

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Best HR Outsourcing Services

Neil Patel

The best HR outsourcing services exist to make your life easier. How to choose the best HR outsourcing service for you. There are countless different HR outsourcing services to choose from. As such, different HR outsourcing companies specialize in different things and offer services targeted to a specific type of customer.

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5 Interesting Learnings from UiPath at $600,000,000 in ARR

SaaStr

It was founded way back in 2005 as an outsourcing company, then developed Windows software to automate scripts and more, and turned this into a powerhouse for automating complex functions integrating Cloud and on-prem. 2005: Started as a tech outsourcing company. And then after a decade … it started to come together.