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Navigating the challenges of raising funding and finding product-market fit. Building a strong internal BDR team versus outsourcing sales efforts. The role of conviction and intuition in entrepreneurship and investing. 51:44) One thing that is working for Mark in go-to-market right now. Brought to you by IPS.
In a nutshell, they can give you expert opinions, analysis, and recommendations that can help ensure a more objective-based approach to grow your business and maximize sales – all at the same time. Sales and Marketing Consultants. Human Resources Consultants. These consultants work specifically on employee needs.
The three stages are product-market fit, then go-to-market fit and lastly growth and moat. So that’s what I wanna throw out there today, is a framework on how to think about it deeper than just, hey let’s get productmarket fit and then lets add 20 reps. What is sales? What is sales?
It really took a few pivots, and even name changes to get just the go to market efforts and productmarket fit right. Yeah, crazy, because in entrepreneurship. on just how to bucket the messaging from our productmarketing perspective. And that was particularly even more true for Cognota. Check it out.
After finding funding and product/market fit, your next steps as a founder in the hypergrowth phase can determine the future of your company. Harry Hurst: So throughout my teens and early 20s, I built companies ranging from fashion distribution, all the way to headhunting and recruitment. Harry Stebbings of Stride.VC
Does David agree, “entrepreneurship does not get easier with time, it just gets different”? What does David believe is the crucial step missing in B2B when it comes to finding productmarket fit? How does one know when is the right time to hire your first sales reps? How should founders think about sales rep compensation?
We could talk about CAK and LTV, and economics, and fundraising, and entrepreneurship, and SaaS and engineering, and productmanagement, but instead I chose to talk about culture and people, which is a little bit of an odd topic for a CTO to pick up. Along with our marketing software, along with our sales software.
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