article thumbnail

#SaaS: How to leverage SaaS app stores for your Go-to-Market strategy

Point Nine Land

Co-marketing actions include PR, social media and newsletter cross-promotion, content marketing (white papers, customer use case…), that are conducted by both parties (the platform operator and the plugin maker). Co-marketing actions are another way to reach new customers.

article thumbnail

#SaaS: A Simple Customer Discovery Plan

Point Nine Land

We are in 2019, an unbelievable number of articles, guides, and other white papers has been written about customer discovery already, and yet, I feel like plenty of early-stage founders could spend much more time talking to potential customers. If you’d like to be notified of our next posts you can subscribe to our newsletter.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Definitive List of Top SaaS Blogs and Influencers

SaaSHolic

He has a very good weekly SaaS email newsletter and pretty awesome entrepreneurship and business podcast together with Steli Efti, The Startup Chat podcast. They write great articles, white papers and guides. Ok, let’s get down to it: Entrepreneurs Hiten Shah Hiten Shah started two SaaS companies, CrazyEgg and KISSmetrics.

article thumbnail

How Business Owners Can Use IT Services To Make Their Lives Easier

Backlinkfy

Content Marketing This tactic is all about offering potential customers valuable articles, white papers, infographics, and videos with the goal of driving them to take profitable action. There are different organic and paid SEO tactics that can be implemented depending on the company being promoted.

article thumbnail

The Definitive List of Top SaaS Blogs and Influencers

SaaSHolic

He has a very good weekly SaaS email newsletter and pretty awesome entrepreneurship and business podcast together with Steli Efti, The Startup Chat podcast. They write great articles, white papers and guides. Ok, let’s get down to it: Entrepreneurs Hiten Shah Hiten Shah started two SaaS companies, CrazyEgg and KISSmetrics.

article thumbnail

Cognota’s Ryan Austin on Creating an Entire Category (LearnOps)

FastSpring

And prior to that, I was an entrepreneur, and always wanted to go back to entrepreneurship but had a good thing going where I built a new revenue stream in this company, WTG, around corporate training, and that’s how I really fell into that industry and market. Yeah, crazy, because in entrepreneurship.

article thumbnail

Why I'm Advising Kelda

Kellblog

For more technical information on Kelda, here’s a link where you can download their white paper. If that sounds pedestrian, remember that one of VMware’s top early use-case was … stable test environments for QA teams across different version of operating systems, middleware, and databases.