SaaStr

MARCH 12, 2025

. “More leads = better marketing” – Many founders obsess over lead volume while ignoring lead quality. A smaller number of high-quality leads that convert at higher rates is vastly superior to a flood of poor-fit prospects. Listen to sales calls or conduct market research to understand if your category has formed yet.

Sales Hiring 207

Sales Hiring Marketing Technical Review Underperforming Technical Team 207

SaaStr

JANUARY 7, 2022

Have you ever had a sudden realization that you’re spending more on sales and marketing than research and development? If so, you aren’t alone –– the median enterprise SaaS company spends twice as much on sales and marketing than R&D. So how can a CEO manage their marketing effectively? CEOs love models.

Sales Hiring 264

Sales Hiring Underperforming Technical Team Marketing Market Research 264

Sales Hacker

JANUARY 14, 2022

The reality for many organizations is—top performers thrive and the rest of the team is left behind. A recent survey from Mindtickle and Heinz Marketing of 280 sales and revenue leaders found that only 14.7% of sales teams hit their goals. But each member of your sales team has unique strengths, weaknesses, and learning styles.

Underperforming Technical Team 125

Underperforming Technical Team Sales Enablement Construction Forecasting 125

User Pilot

NOVEMBER 30, 2023

A market gap can be caused by missing functionality or poor user experience. Canva identified a market need for a user-friendly graphic design tool for non-designers and DocuSign for a secure solution to sign and manage digital documents and contracts. What are examples of market gaps? Don’t stop there!

Underperforming Technical Team 105

Underperforming Technical Team Marketing Market Research Outsourced Development 105

User Pilot

JANUARY 16, 2024

TL;DR The machine learning-powered ChatGPT can help product managers generate ideas, conduct market and user research , analyze data (app store reviews, user feedback, etc.), Use ChatGPT to learn as much as possible about your rivals and your target market. ChatGPT performs market research.

ChatGPT 105

ChatGPT Management Underperforming Technical Team Technical Review 105

User Pilot

JULY 14, 2024

Customer segmentation vs market segmentation Market segmentation is a broader concept that divides the entire market into distinct groups. It can be helpful when conducting market research and developing a targeted marketing strategy to reach potential customers. Forecast based on historical trends.

Software Review 109

Software Review Underperforming Technical Team Customer Lifetime Value User Experience 109

Sales Hacker

MAY 22, 2019

I’ve seen it time and time again… A company’s marketing team dedicates their already stretched resources to develop strong, accurate buyer personas — but no one actually uses it. Let alone the sales team, where it would do the most good. Buyer Personas: The Good, The Bad, and the Ugly. What’s a Buyer Persona?

Scale 93

Scale Sales Underperforming Technical Team Interviewing 93