SaaStr

FEBRUARY 21, 2023

He creates a culture of experimentation versus only looking at historical data and forecasting. But you have to take a step back because you might underestimate what it means to implement product-led growth. Lesson Four: Understand and Plan Your Product Market Fit You have four types of fits: product, channel, model, and market.

Scale 243

Scale Strategy Marketing Sales 243

Tom Tunguz

SEPTEMBER 16, 2017

Sales and marketing investment depends on many different factors including establishing product market fit, the business’s sales model (inside, field, freemium), and not least, cash balance and fundraising capacity. It’s not a fully fledged model, but a very basic scenario forecasting tool.

Investment 274

Investment Startup Marketing Sales 274

SaaStr

OCTOBER 20, 2023

She joined a team of two, and there was a lack of product-market fit beyond small groups of researchers. Product Market Fit Wasn’t Quite There For such an innovative and rapidly growing company, it’s important to remember that every company, no matter how successful, starts at the beginning with trying to find product market fit.

ChatGPT 298

ChatGPT Scale AI Search Sales Hiring 298

User Pilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Product Marketing 98

Product Marketing Metrics Customer Lifetime Value Marketing 98

SaaStr

MARCH 7, 2024

This includes real-time bank connectivity, treasury forecasting, payment automation and automated accounting and reconciliation with e.g. ERPs. It’s one of the top 3 pain points of mid-market and enterprise CFOs. What’s your pulse check on the venture markets right now, today? So I’m going for something else.

Payments 284

Payments Payment Services Payment Solutions Scale 284

SaaStr

JANUARY 30, 2023

Forecasting can help define revenue numbers, the support you need to provide, headcounts, and opportunities to tap into new businesses. From paid ads to account executive productivity, inform any decision you can with data. If you find a product market fit, take your business global early.” Use your data to inform.

Sales Hiring 278

Sales Hiring Payment Services SaaS Payments Scale 278

Tom Tunguz

JULY 19, 2023

Some have significant balance sheets & discovered the ostensible product-market fit isn’t as strong as the business may have believed. Customers’ buying processes have slowed , creating pipeline shocks that challenge sales forecasting.

Forecasting 186

Forecasting Startup Pricing Investment 186

SaaStr

DECEMBER 16, 2022

So you have lead flow coming in and great feedback from your SDRs, but there still isn’t alignment and continuity getting to marketing and the brand team. You bring in people from marketing, sales, product marketing, and digital demand generation. What do you do? . Surprises are for birthdays. .

Revenue 264

Revenue Technical Review Forecasting AI 264

Andreessen Horowitz

APRIL 23, 2024

Alex: Let’s forecast out. Immad: Pre-product market fit, we’d definitely be in an office. They can build a much better model around predicting than anybody else could on the outside. That data is not public. My answer is: you’ve got to have the right data. It’s 2034. And Zoom doesn’t do as good a job.

Payments 110

Payments Forecasting Payment Services Sales Hiring 110

SaaStr

AUGUST 10, 2023

To answer this question, focus on how much you really need to get to that stage where you have product market fit. 1M-$10M — Building, Innovation, and Customers Now, it’s time for the next stage of sustainable growth in SaaS, typically B and C at product-market fit and getting early customers.

Scale 243

Scale Scaling Sales Hiring Cloud 243

Sales Hacker

FEBRUARY 7, 2025

The Startup Stage: Finding Product-Market Fit The startup stage is the foundation of any SaaS companys journey. During this phase, the primary focus is on building a product that meets a specific market need and ensuring that early users validate its core functionality. Older pricing may not match new goals.

Pricing 113

Pricing Scale SaaS Technical Review 113

ProfitWell

MAY 21, 2019

Ari Wells is the VP of Product Marketing at cloud service mogul Akamai. He joined us on stage at Recur 2018 to talk about how their team takes a product from concept to launch. You hear about product market fit a lot these days, and with good reason. What is Product Market Fit?

Product Marketing 70

Product Marketing Marketing Development Team Review Technical Review 70

SaaStr

OCTOBER 30, 2021

This may make sense when you are pitching to investors to assure them that the market size is large enough to consider your company. However, when you are selling and trying to find a product-market fit, you need to be laser-focused on one market. Be An Expert. Finally to the non-technical pieces!

Scale 290

Scale Sales Hiring Sales Underperforming Technical Team 290

Tom Tunguz

FEBRUARY 24, 2015

Once a startup has found an initial product market fit, the business must evolve the way it models its growth. Before product market fit, a startup’s financial projections focus on costs. At the core of effective revenue forecasts lie the Fundamental Unit of SaaS Growth.

Sales Recruiting 113

Sales Recruiting Startup Revenue Sales Hiring 113

Tom Tunguz

APRIL 15, 2015

The quicker market feedback can be consistently incorporated into the roadmap, the more rapidly a company can improve its product. The company has better bookings and revenue predictability, which means they can more accurately forecast when to increase the size of the sales teams, when to increase marketing budgets, and so on.

Sales 166

Sales Forecasting Startup Pricing 166

SaaStr

MARCH 17, 2020

Pendo announced a new offering aimed to help startup companies accelerate product-market fit, and prove that product traction to early stage investors. To learn how to marry all of your customer health and feedback data to drive insights and build more accurate revenue forecasts, go to ClientSuccess.com.

Sales Hiring 236

Sales Hiring Scale Payment Features Marketplace as a Service 236

SaaStr

MARCH 31, 2020

When you’re going up, you have no product market fit, okay? And you’re starting to find that product market fit. Once you have the product market fit and you’ve reached the maxima of the easy to close customers, then you can hire a growth team, okay? Easy, after product market fit.

Scale 162

Scale Scaling Sales Hiring Engineering 162

Kellblog

JULY 23, 2024

This quarter (1Q23) we’re starting with 1.9x, forecasting record conversion, and still only 86% of plan. By the 1Q24 forecast, the pipeline conversion rate has been effectively cut in half from ~32% to ~16%. 8] You’re not going to hire an extra CMO, an extra PR agency, and an extra product marketer to generate 20 more oppties.

Sales Hiring 123

Sales Hiring Systems Review Marketing Forecasting 123

Kellblog

APRIL 25, 2022

One of the first press releases I reviewed when I took over product marketing at Business Objects (long, long ago) bore this title: Business Objects Ranked #97 on the Software 100. Most of the cases are consumer products, but the law remains the same in technology. Product Marketing Claims. Was that true ?

Technical Review 139

Technical Review Advertising Software Review Scale 139

Andreessen Horowitz

SEPTEMBER 22, 2023

Can you accurately forecast your business within +/-10% 4 quarters out—and meet or beat it? In CrowdStrike’s case, they had historically proven that they could cross-sell products, and investors could easily see customers were willing to buy additional products and bake that assumption into their models.

Travel 113

Travel Forecasting Pricing Scale 113

Sales Hacker

MAY 6, 2021

Using the aforementioned pipeline metrics to forecast the commercial business drivers well into the future, segmented by the lines of products, market segments, etc to report to the C-level executives and board of directors. Dissecting pipeline with mid-level leaders to ensure and maintain pipeline velocity and accuracy.

VP of Engineering 122

VP of Engineering Sales Hiring Sales Recruiting Sales 122

Valuize Consulting

MARCH 16, 2025

This eliminates guesswork and provides a clear, data-backed understanding of the outcomes that your products and services provide. Predictive Analytics for Proactive Engagement: AI can forecast customer behavior , allowing you to anticipate potential churn, identify upsell opportunities, and proactively address customer needs.

Scale 52

Scale AI Customer Lifetime Value Technical Review 52

User Pilot

JANUARY 28, 2024

The referral rate measures how many users actively promote the product in their social and professional circles. Monthly Recurring Revenue (MRR) tracks predictable monthly revenue, essential for financial health and growth forecasting. Want to see how Userpilot can help you track your product performance?

Metrics 105

Metrics Customer Lifetime Value Business SaaS 105

Baremetrics

FEBRUARY 23, 2021

Leverage Control Center and Smart Dashboards Use People Insights and Segmentation Track Augmentation and Forecasting Set Benchmarks and Gain Trial Insights Communicate Through Slack Marketing Analytics Tools: Conclusion. You can perform complex data comparisons, find trends, create goals, and forecast performance.

Marketing 87

Marketing Social Media Forecasting Benchmarks 87

Tom Tunguz

JULY 23, 2016

The answer informs product, marketing and sales strategy. The security market as a whole is forecasted to grow 10-12% annually, which means there is substantial budget expansion broadly. Second, the company enlarges the current budget to finance the purchase. Third, the company creates a new budget.

Software 100

Software Startup SaaS Forecasting 100

Baremetrics

MARCH 31, 2021

1 2 Leverage Control Center and Smart Dashboards 3 Use People Insights and Segmentation 4 Track Augmentation and Forecasting 5 Set Benchmarks and Gain Trial Insights 6 Communicate Through Slack 7 Track and measure your community's growth. You can perform complex data comparisons, find trends, create goals, and forecast performance.

Social Media 85

Social Media Marketing Forecasting Benchmarks 85

SaaStr

JULY 1, 2021

We ended up so totally nailing product market fit because we were laser focused on the customer. Spencer : You have to hire someone who is an expert at it in product marketing. Spencer : That’s a whole other thing about how to hire someone in product marketing. Before that, we kept it really scrappy.

VP of Engineering 299

VP of Engineering Sales Hiring Sales Recruiting Underperforming Technical Team 299

User Pilot

MAY 13, 2024

Is your team struggling to determine the return on investment (ROI) of product marketing strategies? Or are you looking for ways to improve the performance of your marketing campaigns? In either case, marketing analytics tools can come to your rescue. It can help you monitor the effectiveness of in-app marketing efforts.

Software 105

Software Marketing Scale Social Media 105

User Pilot

NOVEMBER 28, 2023

What GTM metrics should you track as a product marketer? On your way to building a go-to-market strategy to launch a new product, you might wonder the former question a lot. GTM metrics are pieces of data or indicators that help product marketers like you keep track of the success of their strategy.

SaaS Payments 105

SaaS Payments Metrics Customer Lifetime Value Marketing 105

SaaSOptics

MARCH 16, 2022

Pros: Predictable revenue streams make it easy to forecast growth. Cons: Companies often end up over/undercharging customers based on product usage. There are more opportunities to monetize your existing customer base by charging for product usage. . Everything else stems from that.” Fixed pricing. Recognizing revenue .

Trends 98

Trends B2B Scale Payment Features 98

Sales Hacker

MAY 20, 2020

To be successful, organizations have to have good product-market fit , customer trust, and a fantastic customer experience throughout the entire customer lifecycle. As such, much of sales and marketing’s focus is external to attract customers, and rightly so. increase in win rates for forecasted deals.

Sales Enablement 131

Sales Enablement Underperforming Technical Team Sales Communication 131

Sales Hacker

JANUARY 14, 2022

Has extensive product, market, and competitive knowledge. Uses consistent product messaging. Accurately forecasts deals. Examples of these include: Hits 30, 60, and 90-day sales onboarding goals. Asks relevant and appropriate discovery questions. Is an expert at handling objections.

Underperforming Technical Team 125

Underperforming Technical Team Sales Enablement Construction Forecasting 125

SaaSOptics

MAY 6, 2022

Invest in budgeting and forecasting tools. Whereas an accounting system displays the current status of your business, forecasting systems let early-stage companies see where business is heading. Access to clear KPIs, financials, and forecasts at your fingertips. Benefits of an Established F&S Ecosystem.

SaaS 76

SaaS Scale Underperforming Technical Team Forecasting 76

SaaStr

JULY 25, 2021

Do you have to still find the right product market fit, you have to build a good product, you have to service the customers, you have to compete in the market. In this conference that’s a important thing like, you know, as companies start, they start getting a product market fit. None of that changes.

Sales Recruiting 264

Sales Recruiting Sales Hiring Scale VP of Engineering 264

Sales Hacker

SEPTEMBER 2, 2023

Forecast prediction: Uses augmented analytics to offer insight on deals in the pipeline that sellers expect to close in a given period through an AI-driven predictive forecast recommendation at multiple levels of the sales hierarchy. Kyle Norton – SVP My main RevTech stack isn’t too complex.

AI 97

AI Revenue Scale ChatGPT 97

User Pilot

MAY 1, 2024

How to get into product management – This newsletter discusses whether a product management role is right for you, how to kickstart your career, and the essential skills you need to have. It’s crucial to understand their requirements and challenges to develop a product that truly connects with your target market.

Underperforming Technical Team 102

Underperforming Technical Team New CTO Interviewing CTO 102

User Pilot

JULY 23, 2023

Key members of the GTM team: Go-to-Market Manager: Responsible for overseeing and coordinating the entire GTM process , ensuring alignment across go-to-market teams and successful product launches. For most companies, the go-to-market team includes the GTM Manager and product, marketing, and sales folks.

Marketing 96

Marketing Customer Lifetime Value SaaS Advertising 96