Use Baremetrics to calculate Churn for Stripe customers
Baremetrics
OCTOBER 8, 2021
Churn is the share of your customer base that has stopped using your service over a defined period of time. Churn is a needed metric because it helps you calculate your customer lifetime value (LTV), forecast your MRR, and therefore budget how much you can safely spend on customer acquisition costs (CAC) while maintaining profitability.
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