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Approaching Half a Million Customers: How to Win in SMB with BILL CEO and Founder René Lacerte

SaaStr

SMB Unit Economics: Why Is 6 Quarters the Right Target for SMBs at Scale? So, SMBs are asking for consolidation, and that’s why Bill has acquired companies and continues to add more financial operation capabilities. BILL wants to be at the heart of every SMB business. If we go back to 2006, BILL was a cloud-based company.

SMB 310
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How Salesforce Runs Its Internal Forecasting Process with Salesforce’s VP Sales Strategy & Programs and RVP SMB Sales

SaaStr

​Accurate sales forecasting is more critical to business success than most realize. During SaaStr Annual , Eric Huff, VP of Sales Strategy and Programs, and Theresa Stevens, Regional VP of the SMB sales team, shared an “under the hood” look at how Salesforce does its internal forecasting using Salesforce.

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Gartner: Business Software Spend Still Forecast to Rise 11.3% to $880 Billion in 2023

SaaStr

Note this doesn’t include SMB spend, it’s enterprise focused): In a slightly more dated survey, Gartner found in July 69% of CFOs plan to increase their digital spending in 2023. The post Gartner: Business Software Spend Still Forecast to Rise 11.3% That’s not 100%. But SaaS spending is still growing.

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Software Spending Growth Will Accelerate by 40% in 2023, But it Doesn't Feel that Way

Tom Tunguz

SMB revenues decreased 13% Education declined 9% with a 68% drop in hardware sales Government grew 13.5% If Gartner is correct in their forecast, next year should see 13% annual growth. CDW, a $20b distributor of software & hardware, announced earnings last week & their results echoed these.

Software 297
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The Complete Guide to SaaS Pricing Strategy

Tom Tunguz

This keeps morale high and creates a very predictable revenue forecast. Inside sales teams selling $5-30K products can sustain a deal velocity of 3-8 transactions per month, depending on quota. No individual customer signing or balking will materially alter the company’s ability to achieve plan.

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Four Steps to Scaling to $250M from Stack Overflow

SaaStr

SMB to Enterprise, decide which you want to start with and toward which you want to move. Go-to-Market’s team leader must be a forecasting machine and predictability VP of Sales. Geographic regions. With such worldwide growth these days and numerous opportunities, this can be a product expansion strategy. #3

Scale 324
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Revenue Marketing: Build for Scale with Podium SVP, Revenue Marketing Jess Weimer (Video)

SaaStr

Weimer organizes her team at Podium by the seven pillars of revenue marketing: Marketing Operations: Marketing operations cover scaling of the campaign execution process, marketing tools, forecasting, attribution and reporting, and driving improvements to campaign quality metrics and infrastructure. . Key Takeaways.

Scale 276