Intercom, Inc.

JULY 24, 2019

But with rigorous sales forecasting, they can actually get pretty close. But forecasting isn’t as easy as asking your sales reps to give you a number. An accurate, actionable sales forecast requires a lot of work, cooperation from all parts of your sales team and visibility into your sales pipeline. What is a sales forecast?

Forecasting 181

Forecasting Revenue Sales Technical Review 181

SaaStr

JULY 25, 2022

FastSpring’s VP Product, Strategy, and General Manager of IQ, Kurt Smith, explores evidence-based principles to help SaaS companies avoid common pricing mistakes without getting lost in analysis and data. There are a variety of pricing strategies that can help you drive growth in your company, one being the tier pricing model.

Pricing 274

Pricing Strategy SaaS Forecasting 274

TechEmpower SaaS

MARCH 4, 2024

AI empowers businesses to craft more impactful marketing campaigns by utilizing data analytics for content personalization and market trend forecasting, thereby significantly enhancing campaign relevance and effectiveness. It also facilitates rapid prototyping, allowing for quicker iterations and thus shorter development cycles.

Generative AI 443

Generative AI CTO Hire AI Sales Recruiting 443

SaaStr

MARCH 12, 2025

The Marketing and Sales Funnel Web traffic Leads MQLs SQLs Opportunities Closed Deals Track conversion rates between stages Protect your pipeline with a two-key system (BDR and salesperson must agree an opportunity is valid) The Four Pipeline Sources Marketing SDR outbound Alliances (10-30% of pipeline, faster closures, higher success rates) Sales (..)

Sales Hiring 202

Sales Hiring Marketing Technical Review Underperforming Technical Team 202

Blulogix

FEBRUARY 26, 2025

By BluLogix Team The Role of Invoice Forecasting in Financial Planning Introduction Predicting revenue accurately is a game-changer for businesses of all sizes. Invoice forecasting is not just a financial functionits a strategic tool that helps companies optimize cash flow, improve budgeting, and reduce financial risk.

Payment Features 59

Payment Features Forecasting Subscription Data Analysis 59

SaaStr

FEBRUARY 21, 2023

PST for those of you who want to connect with SaaS experts — Growth Advisor at FastSpring and Director of Growth at Planday, Frederic “Fred” Linfjard shares his insights on how to evolve from a sales-led to product-led GTM strategy constructively. He creates a culture of experimentation versus only looking at historical data and forecasting.

Scale 243

Scale Strategy Marketing Sales 243

Clouded Judgement

JULY 16, 2024

With embedded applied AI and machine learning technologies built specifically for Finance, our platform automates and streamlines workflows, accelerates analysis and improves forecast accuracy, equipping the Office of the CFO to report on, predict and guide business performance. Financial and Operational Planning and Analysis.

Benchmarks 295

Benchmarks Data Artificial Intelligence Machine Learning 295

SaaStr

APRIL 4, 2022

Weimer organizes her team at Podium by the seven pillars of revenue marketing: Marketing Operations: Marketing operations cover scaling of the campaign execution process, marketing tools, forecasting, attribution and reporting, and driving improvements to campaign quality metrics and infrastructure. . Creating an integrated prospect journey.

Scale 274

Scale Revenue Scaling Marketing 274

SaaStr

APRIL 5, 2023

Shah is the Senior Vice President of Go-To-Market Strategy, Operations, and Enablement at Guild Education and formerly held the same role at Brex, working alongside Blond. Considering aspects of sales and GTM strategies. If you’re growing slowly, you’ll probably need less support on the strategy and operations side of things early on.

Sales Hiring 245

Sales Hiring Education Scale Strategy 245

SaaStr

MAY 17, 2024

As Product leaders, you have to build trust with CEOs and founders, align on vision and strategy, stay focused on the customer’s problem, and effectively navigate misalignment to ensure your product has the greatest chances of success right out of the gate. Eventually, you can set some goals and strategy and build together.

Scale 299

Scale Technical Review Sales Hiring Artificial Intelligence 299

SaaStr

NOVEMBER 22, 2020

There are three main dimensions to expansion: Industry verticals such as healthcare or financial present an opportunity to effectively leverage your Go-to-Market strategy, i.e., distribution, bundling of products, etc. With such worldwide growth these days and numerous opportunities, this can be a product expansion strategy. #3

Scale 322

Scale Scaling Technical Review Systems Review 322

SaaStr

MAY 30, 2024

It’s a growth model and GTM strategy. If you’re on a limited trial, customers have to purchase eventually, so this strategy is more about monetizing customers as Zapier does. You can use that for upsell strategies once you know how many customers are in a team. Why is it end user-focused?

Scale 299

Scale AI Search Azure Sales 299

Tom Tunguz

AUGUST 16, 2023

Economic data is turning more positive, eg housing starts exceeded forecasts. The Fed no longer predicts a recession. 80% of public companies beating earnings estimates - three percentage points higher than the 5 year average. On the other hand, enough uncertainty permeates the market to depress prices.

Startup 189

Startup Scale Strategy Forecasting 189

Tom Tunguz

JANUARY 31, 2021

During SKO, leaders discuss the strategy of the company, discuss product advances, and share the financial plan highlights including changes to quota and accelerators for sales commissions. It’s February 1st and many software startups herald the new fiscal year with Sales Kick Off (SKO).

Forecasting 159

Forecasting Sales Hiring Headcount Finance 159

Clouded Judgement

JANUARY 24, 2025

It might also boost sales forecasting accuracy by using your enterprise’s historical transaction data to predict future trends more reliably. For example, a tailored model could streamline compliance checks by scanning internal documents for potential policy violations or regulatory gaps.

Enterprise 157

Enterprise AI Cloud Artificial Intelligence 157

FastSpring

JULY 26, 2024

Key strategies for interpreting your KPI over time. In this episode, we’re going to be talking about developing a winning KPI strategy for game marketing. David Vogelpohl (12:45) Yeah, it almost like it exponentially expands, right, by platform and then by marketing strategy, trying to drive value in those platforms.

Development 158

Development Strategy Marketing Forecasting 158

SaaStr

SEPTEMBER 1, 2022

The system connects financial and operational data to easily explore historicals, and accurately forecast bookings, revenues, workforce, expenses, and cash flows. Moreover, Rocketlane helps you automate repetitive tasks and identify patterns across multiple projects to drive your execution strategy.

compliance 274

compliance Forecasting AI Onboarding 274

Kellblog

MAY 12, 2024

I’m always looking for better ways to distill strategy. My favorite strategy author is Richard Rumelt , who wrote Good Strategy, Bad Strategy and the more recent but less acclaimed follow-on, The Crux. Aspirations are not strategy. Goals and OKRs are not strategy. Driving results is not strategy.

Strategy 122

Strategy Government Artificial Intelligence Machine Learning 122

SaaStr

AUGUST 26, 2024

Plus, three of the closing sessions will be open to the broader audience of Annual this year: Customer Success in Different Business Models with Slack, Mulesoft, and OpenAI : In this session , these three CS leaders will discuss how customer success strategies differ across various business models.

Benchmarks 293

Benchmarks Finance Business Model Forecasting 293

Buffer Resources

OCTOBER 3, 2024

TikTok has a creative center that contains the major trends on the platform Pinterest has a trends forecast report that goes out yearly YouTube has a yearly culture report These reports can help you find relevant content ideas, what your audience is searching for, and what’s working on the platform. The good news?

Social Media 130

Social Media Trends Forecasting Engineering 130

SaaStr

DECEMBER 13, 2023

Metrics aren’t linked to strategy. The strategy to actually improve business is on the top, and the overall goals to run the business are seeded underneath There’s no shared metrics foundation — what the metrics mean, how they’re calculated, and why they matter. Metrics aren’t integral to strategy. Layer 3: Link to Strategy.

Metrics 339

Metrics Sales Hiring Benchmarks SaaS 339

Sales Hacker

FEBRUARY 7, 2025

SaaS pricing isn’t static – it’s a living strategy that grows with your company. During this stage, SaaS businesses often expand their teams, invest in marketing, and refine their go-to-market strategies. The focus shifts from experimentation to execution, as companies must scale operations to meet increasing demand.

Pricing 111

Pricing Scale SaaS Technical Review 111

SaaStr

JUNE 9, 2022

Noreen Allen, the CMO at Bandwidth, shares how you can create the perfect strategy and messaging to help boost your SaaS company, whether you’re in Series A or approaching your IPO. Once you’ve pulled all of this together, you want to combine forecast data to back everything up. However, marketing can also play a role in fundraising.

Marketing 256

Marketing Social Media Forecasting Branding 256

SaaStr

JANUARY 30, 2023

Deel solved this by scaling the revenue operations team in conjunction to support sales, design quotas, and go-to-market strategies, and leverage data to identify the best strategies. Forecasting can help define revenue numbers, the support you need to provide, headcounts, and opportunities to tap into new businesses.

Sales Hiring 274

Sales Hiring Payment Services SaaS Payments Scale 274

SaaStr

JULY 13, 2022

However, the revenue forecast accuracy and the realization of that revenue each month are more important. No control over forecast accuracy: SaaS founders don’t know how many leads they’ve generated. If you ask a SaaS founder the most crucial metric for his sales pipeline, they’ll likely say MRR.

Scale 283

Scale Sales Hiring Revenue Marketplace as a Service 283

SaaStr

JANUARY 7, 2022

Dave Kellogg, EIR at Balderton Capital and Principal at Dave Kellogg Consulting, shares five tips to help founders and CEOs navigate their marketing strategy and develop clarity around what successful marketing looks like. #1 They should forecast the pipeline coverage for all four sources. . #3 4 Messaging is a Structured FAQ.

Sales Hiring 261

Sales Hiring Underperforming Technical Team Marketing Market Research 261

SaaStr

JANUARY 7, 2021

For Rachel Hepworth, VP of Marketing at Pilot, it was a critical tactic that helped her accelerate Slack’s rise to market dominance and a cornerstone of Pilot’s go-to-market strategy today. Just because your team can forecast it doesn’t mean it will happen.

Scale 293

Scale Sales Hiring Scaling B2B 293

SaaStr

MAY 13, 2022

The most successful marketing strategies achieve short-term and long-term growth by driving revenue year after year. Tracy Kraft, VP of Global Revenue Marketing at Demandbase, breaks down her strategy for building successful revenue marketing engines for large multinational companies and small startups. What is revenue marketing?

Revenue 246

Revenue Scale Engineering Marketing 246

SaaStr

DECEMBER 6, 2022

As your SaaS company reaches hypergrowth, you’ll need to adapt your risk management strategies to keep up. To wrap, a final point to weigh when managing risk at scale, is to ask yourself, “If the risk / strategy doesn’t pay off, what would the news article headline be?” Risk Management Evolves As You Grow.

Scale 274

Scale Scaling compliance Forecasting 274

BetterCloud

MARCH 17, 2025

Check out our mega-guide on saas savings Common SaaS budgeting mistakes to avoid Your SaaS budgeting strategy will look different depending on the size of your company. While not every strategy works for every business, there is a wrong way to budget for SaaS. You cannot low-ball your forecast for SaaS spending.

Technical Review 52

Technical Review Strategy Marketplace as a Service SaaS 52

SaaStr

APRIL 11, 2023

Over the years, he shifted into consulting with early-stage founders on go-to-market strategies and sales. Their boards talked about diversification strategy, and a lot of deposits went to bigger banks, but they remained in a strong position. You’ve raised equity and created pitch decks, financials, plans, and forecasts.

Banking 271

Banking Sales Hiring Venture Capital Communication 271

SaaStr

DECEMBER 16, 2022

Forecasting is guesswork — A Mckinsey study said, “Applying AI to your forecasting can reduce errors by 20-50%.” . Resources linked in the final slide: Buyer Engagement Strategy Blueprint and Checklist. You have no real visibility into deal health and gaps — If you don’t know there’s a problem, you can’t fix it. .

Revenue 261

Revenue Technical Review Forecasting AI 261

Intercom, Inc.

JANUARY 11, 2022

On March 23rd at 8am PT/4pm GMT, be the first to learn about Intercom’s exciting new product releases, and hear from Intercom executives and other industry experts as they explore the latest trends and forecasts across the industry. What to expect . Where to register . Click here to register for New at Intercom – it’s free!

Forecasting 209

Forecasting Trends Innovation Engagement 209

Andreessen Horowitz

APRIL 23, 2024

Alex: Let’s forecast out. What are your strategies for recruiting and retaining talent within your respective organizations? They can build a much better model around predicting than anybody else could on the outside. That data is not public. My answer is: you’ve got to have the right data. It’s 2034.

Payments 110

Payments Forecasting Payment Services Sales Hiring 110

SaaStr

AUGUST 10, 2023

He’ll walk you through the three stages of growth: 0-$1M — From nothing to something $1M-$10M — Building, innovation, and customers $10M-$100M+ — Scaling and thriving And what sustainable growth strategies you can implement (and pitfalls to avoid) wherever you’re at in your SaaS journey. Ideas Are Cheap. It’s All About The Execution.

Scale 243

Scale Scaling Sales Hiring Cloud 243

Blulogix

FEBRUARY 14, 2025

Companies that fail to modernize their renewal strategies risk falling behind, losing customers, and missing expansion opportunities. With predictive analytics, businesses can forecast renewal likelihood, spot churn risks early, and identify upsell opportunities before customers even reach the renewal stage.

Payment Features 59

Payment Features Subscription Payments Payment Services 59

Buffer Resources

JULY 31, 2024

The next section will share details of ten content sources that’ll help you build a content curation strategy that’s low-effort and actionable. For example, Pinterest releases a trends forecast report every year detailing what’s going to be a hit for the upcoming year. But that’s 100 percent not the case.

Social Media 105

Social Media Software Review Trends Content Marketing 105