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How to Train Your Sales Leaders: Key Learnings from HubSpot and BILL with Michelle Benfer

SaaStr

Enabling and coaching reps on product positioning, systems, and ICP. By proxy of overseeing a team of 7-10 sales reps, your frontline managers should have an acute pulse of the customer as well as the macroeconomic environment. Frontline managers will have acute awareness of what’s working and what’s not. ” 3.

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How Salesforce Runs Its Internal Forecasting Process with Salesforce’s VP Sales Strategy & Programs and RVP SMB Sales

SaaStr

​Accurate sales forecasting is more critical to business success than most realize. During SaaStr Annual , Eric Huff, VP of Sales Strategy and Programs, and Theresa Stevens, Regional VP of the SMB sales team, shared an “under the hood” look at how Salesforce does its internal forecasting using Salesforce. Everyone has to do their part.

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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

The marketing session is often “career-ending” for CMOs – The quarterly marketing review tends to run overtime, spark intense debates, and is the most dreaded session for many CEOs who aren’t marketing natives. You assembled a talented team, built an amazing product, and established a growing SaaS business.

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The Top 10 Important Finance Mistakes First Time Founders Make

SaaStr

that weren’t captured in existing, crappy tracking systems. Equally important, is my advice on how to fast track your company’s proper finance and accounting support systems. During the acquisition’s due diligence, those cash-based books had to be converted to accrual-based figures. Cash is king. But don’t.

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Using Generative AI to Drive Corporate Impact

TechEmpower SaaS

Similarly, in customer support , AI-driven chatbots and automated response systems are taking over routine support, effectively handling common issues such as account inquiries or basic troubleshooting. This AI-centric approach transforms sales into a data-driven field, emphasizing efficiency and personalized customer experiences.

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What is Sales Forecasting? Why it Matters + 11 Tools to Consider

Sales Hacker

After spending many quarters creating sales forecasts, you should have the process down and deliver precision accuracy. Unfortunately, sales forecasting is not that straightforward. In fact, 60% of forecasted deals don’t close, leading to uncomfortable conversations about budgets and with investors. What is sales forecasting?

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53 Questions Developers Should Ask Innovators

TechEmpower SaaS

Can you provide specific examples of different types of customers, what they need, and what the system will do for them? What’s the state of those systems? If you launched tomorrow, how many users would you forecast? If so, will you also have your own account system? Who are the customers? How are you funding this?