article thumbnail

4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

For high-consideration purchases, “long copy sells” – Despite our short attention span world, buyers of enterprise software will read your 12-page white paper and attend hour-long demos if they provide valuable information. The “five-five” CMO who excels at everything is a unicorn.

article thumbnail

A CEO’s Guide to Marketing With Dave Kellogg: Five Things Every Founder Should Know (Podcast 515 and Video)

SaaStr

Create a seminal, detailed white paper. They should forecast the pipeline coverage for all four sources. . #3 Action & Tips: Take the time to conduct custom periodic studies of market research, category formation, gong call recordings, etc. Use a mixture of long and short sales cycle tactics. CEOs love models.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How and Where To Answer Three Basic Questions on Your Website

Kellblog

If your product is technical and requires an in-depth explanation, then you should include links to your seminal white paper [2], an 8-12 page, high-quality paper that tells your story to your ideal technical buyer. Forecasting accuracy vs. AI/ML forecasting system. The seminal white paper is that document. [4]

AI Search 133
article thumbnail

The Four Sources of Pipeline and The Balance Across Them

Kellblog

For example, if an oppty is created after several people downloaded a white paper, a few attended a webinar, an SDR had been doing outreach in the account, the salesperson met a contact on the train, and a partner was trying to win business in the account, who gets the credit? .”). [3]

article thumbnail

Who is Your “Buying Committee” and Why You Should Care

Sales Hacker

The insight behind how implementing buying committee playbooks increased revenue 270%, doubled win rates, and shrank forecasted misses at Stytch. Failure to do this will result in faulty forecasts, wasted time and effort, and missed targets. Lastly, our forecasted revenue shrank from a > 20% miss to within 5% of target.

article thumbnail

How To Have A Sales Kickoff That Doesn’t Suck

Sales Hacker

Improving forecasts. There is no report, document, white paper, or book that can do more for the success of your sales team than real live coaching. Improving discovery of opportunities. Improving and qualification of opportunities. It can be management coaching, it can be peer-to-peer coaching.

Sales 109
article thumbnail

The SaaS Metrics Blueprint: How to Define, Measure and Display What Actually Matters

Sales Hacker

CASE IN POINT: A client downloads a white paper and is asked for the email to receive it. White paper D/L. # For example, it is a common experience that smaller regional events generate less awareness nationwide but more qualified leads in the forecast. STEP 5: Identify Volume Metrics. Web visitors. Demo requests.

Metrics 108