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How to Train Your Sales Leaders: Key Learnings from HubSpot and BILL with Michelle Benfer

SaaStr

Former Head of Revenue at BILL and HubSpot Americas leader Michelle Benfer recently joined us on a SaaStr Workshop Wednesday share her insights on one of the most critical roles in any SaaS organization: the frontline sales manager. Percentage of reps at different attainment levels (>100%, 90-100%, etc.) ” 3.

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4 Things Most Founders Get Wrong About Marketing with Dave Kellogg

SaaStr

And see everyone at 2025 SaaStr Annual, May 13-15 in SF Bay for 300+ more sessions, workshops, and braindates like this! About Dave Kellogg Dave Kellogg brings a rare combination of marketing and executive leadership experience to his analysis of SaaS businesses.

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5 Lessons Learned Evolving From A Sales-Led To Product-LED Go-To-Market Strategy With Planday Director of Growth Frederic Linfjard (Video)

SaaStr

Some of the benefits of PLG are: The ability to grow faster A more accessible product for potential customers Greater communication and closeness with customers At this week’s Workshop Wednesday — held every Wednesday at 10 a.m. He creates a culture of experimentation versus only looking at historical data and forecasting.

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Top 5 Tips for Managing a Sales Team in a Economic Slowdown with Nicole Arboleda, Sales Leader, Platform Partnerships at Stripe (Video)

SaaStr

Stripe Sales Leader of Platform Partnerships Nicole Arboleda joined us at a recent Workshop Wednesday to share some tips. Workshop Wednesdays are held live every Wednesday at 10 a.m. The fourth piece is forecasting with more agility. PST for those of you who want to connect with SaaS experts. Every Wednesday at 10 a.m.

Sales 261
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5 Steps to Build Your First GTM Playbook with Stage 2 Capital

SaaStr

During Workshop Wednesday , held every Wednesday at 10 a.m., Step 4: Align Your Sales Process to the Buyer’s Journey This is where the importance of managing pipeline and forecasting comes into play. The seller needs to know what they’re doing, but you want to forecast based on if a buyer is taking action.

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How to Incorporate AI Into Your Demand Gen and Marketing with Guillaume Cabane

SaaStr

In this week’s Workshop Wednesday , held every Wednesday at 10 a.m. TAM building Intent signals Outreach For audience-building, you want to break it down into multiple segments based on forecasted value and what it costs to close them. There are three focus areas to look into when choosing an AI tool.

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Building Resilience Through Efficient Scaling In 2023 with ICONIQ Growth General Partner, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds (Video)

SaaStr

General Partner of ICONIQ Growth, Doug Pepper, and General Partner and Head of Analytics, Christine Edmonds, joined us for Workshop Wednesday , held live every Wednesday at 10 a.m. The forecasted median growth rate is more tepid now, around 35%. PST, to unveil the data behind effective scaling. Now we’re back to normal. Sign up HERE!