This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
The explanation from software leadership is often unsatisfying or unclear. A technical review can help your development team adopt new processes and strategies to maximize their speed and efficiency. But is that the right strategy for your business? What does a business leader do in this situation?
The role of a FractionalChiefTechnologyOfficer (CTO) is to provide technical expertise and leadership to a company on a part-time or temporary basis. Technology vision and strategy: A fractionalCTO is responsible for developing and implementing a long-term technology vision and strategy for the company.
Growing a company’s revenues, customer base, team, process, and product doesn’t just happen without major work and strategy. And for that, you need leadership and the right kind of leaders. And I had one brave pre-sales consultant on the team who said, “Don’t worry. Want to see more content like this?
Pricing and packaging strategies. Ask him about how to start a Salesforce consultancy.). Channing Ferrer , VP of Sales Operations and Strategy at HubSpot. Eddie Reynolds , CEO, Union Square Consulting. Follow Feras for great content like how to modernize your GTM strategy and RevOps is like a dope sneaker collection.
If I wasn’t at the programming background, probably a CTO was a good idea, but for us it was sales, definitely sales and marketing. It makes sense that that would be the role that comes in as the CTO. They work with the CEO to figure out the financing strategy. Nikos : The same for everyone? Wade : Yeah. Come work here.”
Throughout the year, we’ve talked to business leaders, experts, and pioneers about all kinds of topics: from creating world-class customer experiences to the challenges of running a business during the pandemic, from being an ally and addressing gaps in diversity to building technical leadership careers. Will Larson , CTO of Calm.
Lenny is a newsletter writer, podcast host, angel investor, and product consultant. He worked as a Product Lead at Airbnb for 7 years, where he managed a number of teams, supported strategy for the anti-discrimination team, and built new tools for hosts.
A thanks to [Marsh 00:00:34] for stepping in at the beginning of the month, and a great session with our own Jason Warner and Adrian, the CTO of Zendesk. Lionetti, the CMO at Confluent, and most recently, the CTO from Zendesk, Adrian. Well, let’s transition then to leadership. Repetition is so important in leadership.
This week on the Sales Hacker podcast, we interview Simmone Taitt , CEO of HeartSpace Consulting , and a longtime sales leader and consultant in the New York community. What are the specific tactics that you’re introducing to your clients that bring this element of empathy into the consulting that you’re doing?
The company’s leadership should work to identify potential compliance gaps by analyzing data management practices, security protocols, documentation processes, and employee training programs. Book a free consult today. This allows them to pinpoint areas that need improvement.
As the world continues to embrace rapid digital transformation, the importance of robust cybersecurity strategies has never been more apparent. Today’s CISOs are strategic leaders who collaborate with other business units, understand the overall business objectives, and align their security strategies accordingly.
And I’m a writer of a newsletter called Tech Bound, in which I hone in on marketing strategies and customer acquisition. I’d love to dive into what those strategies were like, especially first at Atlassian, particularly because they had no sales team. They usually have a freemium strategy.
We’ve got two sponsors, the first is Sapper Consulting. Sapper Consulting makes it easier though, because they built Regie. Vishal Sunak: Thankfully now I have a great sales team filled with great sales leadership. Like my CTO, Eric, he’s like, “Dude, I got it all. Thanks again to Sapper Consulting.
Growth Consultant, SVP Marketing at HubSpot. Keitan also privately helps SaaS companies enter hypergrowth with PLG strategies. With over a decade of demonstrated experience in the SaaS industry, Kyle is now fully focused on promoting cutting-edge PLG strategies and approaches. 5 – Keiran Flanagan. 6 – Kyle Poyar.
That’s pretty wild if you think about it, but the source of the problem is quite clear to me: CMOs are failing to build trust with their CEOs and leadership teams. Co-founder Marketing Consultant Full-time Head of Marketing Here’s an overview of how the trust building process has differed in each capacity.
The word – C-Suite connotes the highest leadership position in an organization. But, primarily, the – C in the word means chief in different corporate titles like a chief operating officer (COO), chief executive officer (CEO), and chief financial officer (CFO). What is C-Suite?
Know the best strategies to enhance your SaaS career Make use of key insights from leaders, companies, and communities Engineer your SaaS marketing strategy based on their expertise. Aaron Levie is the Chief Executive Officer, co-founder, and Chairman at Box. His strategies and tips in SaaS have helped many users.
But after a stint as a consultant I came out to Stanford back in the late ’90s in the dot-com era. They taught us strategy finance and they taught us how to raise money but they did not teach us how to sell. And even if you haven’t started a company, I remember my CTO for my first company BigMachines was Vic Austin.
So I was doing environmental consulting. Sam Taylor: On my first leadership role, I was the first enterprise sales rep, a manager of mid-market team. Bret was formerly the CTO at Facebook. And so I was their first sales leadership hire. What is the strategy that we have at the company level? I worked in solar.
Working in-house for startups is often ‘a one man job’ as you do everything: from general comms strategy to media placements and everything in between (social media, product descriptions, attending / organising events, etc.). Hence, PR should become an essential part of your integrated marketing strategy.
The importance of leadership alignment and transparency during times of crisis. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth. So that became a churn mitigation strategy for us was if we had a high risk customer.
Martin brings a wealth of experience in building and scaling sales teams, developing effective go-to-market strategies, and navigating the challenges of startup growth. 14:58) The evolution of Levelset’s sales motion and pricing strategy. (29:06) 29:06) The importance of sales playbooks and codifying the sales process. (35:30)
So I was a consultant before I started as an AE. I had some sales experiments experience before going into consulting after my MBA, but not sort of AE quota carrying type work. Like, I didn’t mind doing the deck because I had done lots of decks as a consultant or what have you. extrapolate those things out.
We organize all of the trending information in your field so you don't have to. Join 80,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content