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Developer-led growth is like that, but a bit different, with characteristics around self-serve onboarding similar to freemium. They’re able to actually swipe a credit card, and what starts off similar to a freemium self-serve product can turn into a six-figure contract in just a few months. The contract size grows.
Hire the VP of Marketing, MBA, the VP of Sales, MBA, the VP of Customer, MBA, the VP of Engineering, MBA, and now, the odds of any semblance of survival, let alone success, are vanishingly small at this point. The issue the SMBs had was, “Well, I’m a 20-person consulting company.
Meaning like in the onboarding flow of our users, it was taking a few minutes to set up the account, which was causing a huge drop in the process. The engineering team was super, super small at this moment. We were in total four engineers working on the product, including me, including our VP of Engineering, so four in total.
I can assure you that most people in the tech industry spend countless hours thinking about how to make this happen, investing only a fractional percentage of time thinking about their impact. Hopefully jack up your growth rate enough to be acquired for a massive sum of money. SaaS is way more of a team sport than most companies realize.
With Conga, you can simplify documents, automate contracts, and execute e-signatures so you can focus on accelerating sales cycles and closing business faster. I remember talking with the VP of Engineering (at Carbonite) and basically saying, “Look, I’m sure I’ll figure it out. It’s a fantastic show.
How do the best onboard their sales reps? How can sales calls be used for new rep onboarding? Like a VP of engineering would go to some conference, and hear someone on stage talking about how they need to be spending all their time doing recruiting, etc, etc. I had to onboard reps. That sounds good.
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