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Developers act, think, and behave differently than your average customer. As an API-first company, WorkOS focuses on selling primarily to developers. Doing Business with Developers. Developers haven’t typically been the buyers in enterprise software, so why should you build for developers?
We develop a search API to help any developer to have a very good search in their application. Meaning like in the onboarding flow of our users, it was taking a few minutes to set up the account, which was causing a huge drop in the process. The engineering team was super, super small at this moment. So it could hurt us.
Hire the VP of Marketing, MBA, the VP of Sales, MBA, the VP of Customer, MBA, the VP of Engineering, MBA, and now, the odds of any semblance of survival, let alone success, are vanishingly small at this point. The issue the SMBs had was, “Well, I’m a 20-person consulting company.
With Conga, you can simplify documents, automate contracts, and execute e-signatures so you can focus on accelerating sales cycles and closing business faster. I remember talking with the VP of Engineering (at Carbonite) and basically saying, “Look, I’m sure I’ll figure it out. It’s a fantastic show.
How do the best onboard their sales reps? How can sales calls be used for new rep onboarding? Like a VP of engineering would go to some conference, and hear someone on stage talking about how they need to be spending all their time doing recruiting, etc, etc. I had to onboard reps. That sounds good.
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