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So Okta is one of our favorite SaaS and Cloud leaders. Founder CEO Todd McKinnon was VP of Engineering at Salesforce and left to start Okta in the depths of the last downturn. Salesforce and Marc Benioff at first said the core market, security identity, was too small of a market. The story is super inspiring.
I’m going to skip by my life story, and how I grew up as a small child in India, and how the dusty streets influenced my take on unit economics, and SaaSsubscription models. Let’s assume the probability of success for a SaaS company is roughly one percent, and that formula is true, given some definition of success, right?
Musing after a decade spent building SaaS start-ups By Geoff Roberts 20 min read. Today I can look back across a full decade that’s been spent building SaaS start-ups. I’ve yet to see a single SaaS company truly assess their use of each of their tools against the actual business value that the tool is creating.
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