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Product Marketing Manager Salary [+ Resources to Advance]

User Pilot

Create and maintain marketing collateral such as product guides , whitepapers, case studies, and demo videos to support sales and marketing efforts. Work closely with sales teams to develop sales enablement materials, training programs , and competitive battle cards.

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The Future of Sales Enablement

Sales Hacker

We’ve shared this or received it from many GTM leaders as an excellent gauge on where to start or further AI adoption for your sales team. The Future of Sales Enablement Sales enablement is undergoing a seismic shift. Defining sales enablement in 2025 Sales enablement remains a somewhat ambiguous concept.

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Kellblog Predictions for 2025

Kellblog

In 2024, I think RAG established itself as a cornerstone technology for enterprise AI. Menlos The State of Generative AI in the Enterprise report shows RAG as the dominant and fastest-growing design pattern in enterprise AI. I think that companies, assisted by the rapid adoption of AI SDRs (e.g., Democratic).